Comments on: DEBATE: Facebook is Not Blackmailing Brands

By: Content_Thinking Especial: Em 2013, Pense Fora do Facebook - MovBlog

Content_Thinking Especial: Em 2013, Pense Fora do Facebook - MovBlog — Fri, 21 Dec 2012 10:47:00 +0000

[...] O portal Social Media Explorer produziu um interessantíssimo debate (leia aqui: Facebook is Blackmailing Brands e Facebook is NOT Blackmailing Brands) [...]

By: Randy Guzman

Randy Guzman — Mon, 03 Dec 2012 08:29:00 +0000

I do agree with you.Thanks for sharing.

By: Ozio Media

Ozio Media — Sun, 02 Dec 2012 07:10:00 +0000

Facebook has been working on improving its user
experience since it began and any alterations to the Edge Rank algorithm would
be intended to improve the site for the average user, not the businesses that
advertise on it. Nothing has been taken away from business pages and if they
post boring status updates, they will have low engagement rates, which has
always been the case. The only difference now is that they can buy a place in
the newsfeed for those same boring status updates.

By: Waleed Ahmad

Waleed Ahmad — Thu, 29 Nov 2012 22:20:00 +0000

Assume i have 100K followers and according to Facebook edge rank, your posts can reach only 15% of your followers! Now if i want to reach the remaining 85% out of 100K followers you’ll have to pay 100$ to 200$ for each posts! I’m not gonna do that, Not even medium sized business pages are willing to pay that much to reach the remaining followers that Facebook filtered so that people use promoted posts!

By: Marc

Marc — Thu, 29 Nov 2012 03:13:00 +0000

I think you’re using the wrong point in the analogy. If you use Mailchimp and you have 100 people on your list, but Gmail decides it’s only ever going to let your email into 16 people’s inboxes…

THAT’S what Facebook is doing.

As someone who likes a page, it should be MY decision whether I want it in my feed – my EXPLICIT decision. Not Facebook “algorithmically” deciding I don’t want a page’s content in my feed because I never interact with it.

Viewing content is interacting with it. But viewing content does Facebook no good cause it doesn’t give it MORE DATA about me to mine.

By: Jonathan Payne

Jonathan Payne — Thu, 29 Nov 2012 01:15:00 +0000

Sure, but users have an ignore feature and they have the ability to unlike the page altogether. If the messages they’re receiving are no longer relevant to them, they can make the decision for themselves. In exactly the same way as they do with an email — you mark it spam, set up a rule to send it to trash, or you unsubscribe from the list if the content of the emails isn’t valuable to you anymore.

By: Jonathan Payne

Jonathan Payne — Thu, 29 Nov 2012 01:12:00 +0000

Not necessarily, but that is the subscriber’s choice, rather than the choice of the service delivering the emails. If I use MailChimp and have 100 people on my list, I expect my emails to be sent to all 100 of those people each campaign — it wouldn’t be reasonable for MailChimp to decide only 16 of those emails are going to be sent. Whether they open them, read them, and take whatever action the email is encouraging is a different issue altogether.

By: Jonathan Payne

Jonathan Payne — Thu, 29 Nov 2012 01:05:00 +0000

Both posts raise legitimate points. My overall issue is it’s apparent Facebook is disproportionately considering the interests of their stockholders compared to the interests of the rest of their stakeholders. Perhaps reasonably so, but you can’t expect the other stakeholders to sit back and be happy with that. I don’t think this is t a long-term strategy Facebook can succeed with. Eventually, brands (especially smaller businesses — those who don’t have the budget to invest as heavily in Facebook) will opt to substitute Facebook with another service. And we know there are legitimate substitutes to Facebook right around the corner.

By: KatFrench

KatFrench — Wed, 28 Nov 2012 17:11:00 +0000

You do make a good point, and it’s one that I think Mark Cuban pointed out, that passively reading content is a desirable user action that doesn’t create a measurable signal. Should I have to like every post or picture I read to make sure that person’s stuff continues to be in my feed? I don’t think so.

By: KatFrench

KatFrench — Wed, 28 Nov 2012 17:08:00 +0000

I just today discovered the shocking fact that @JasonFalls also does not want to eat BBQ three meals a day.

By: KatFrench

KatFrench — Wed, 28 Nov 2012 17:07:00 +0000

You could use lists to “boost the signal” of friends (put them on the native “Close Friends” list, and the Pages tab for brands, whose content you wanted to be sure to not miss, similar to how some people use lists to manage their unwieldy number of Twitter follows.