The one aspect of digital marketing that everyone seems to point toward as the most reliable for delivering returns on everything from engagement to leads to sales is email marketing. As Jason Keath pointed out here last week, email marketing is far more than a newsletter or a coupon. And businesses that succeed in digital marketing typically have email marketing at the core of what they do.

When I want to ask an email marketing question, I undoubtedly turn to DJ Waldow. He’s worked at a couple of email marketing providers, is a hell of a strategist when it comes to email marketing and, in his terms, “eats, sleeps and breathes email marketing.” This is why he’ll be talking about email marketing at the upcoming Explore Dallas-Fort Worth on Feb. 17 in Dallas, Texas, and why I caught up with him last week to have a discussion about email marketing for you to get some first-hand expertise.

You won’t want to miss the business insights DJ will deliver at Explore Dallas-Fort Worth. He’ll be speaking there, along with an all-star lineup that includes Copyblogger’s Brian Clark, Zena Weist of Edelman Digital, Tom Webster from Edison Research, Nichole Kelly of Full Frontal ROI, Aaron Strout from WCG and more. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The first 100 registrants get the full day’s content, breakfast, lunch (by Wolfgang Puck Catering) and a cocktail reception for just $250! The full price of the event is $400, so save $150 now and reserve your spot.

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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  • DJ Waldow

    Thanks for this, Jason. It’s always fun to chat about the (business) topic that is nearest and dearest to my heart – email marketing! Bonus: I got to speak with you on Skype for a few minutes. 
    Seriously: Very much looking forward to Big D next month. As always, you’ve managed to secure an all-star line-up of speakers. I’m honored to share the stage with them.

    *By the way, those who watch the video to the very end (or fast-forward – it’s cool) will catch a cameo from my 22 month old, Eva … aka @babywaldow:twitter on Twitter.

    See y’all next month!

  • Rolv Heggenhougen

    Maybe one should look at another marketing opportunity and that is the emails we all
    send from our corporate email addresses every day. I represent a company that
    has developed a solution for just those emails and thus this post.

    The basic idea behind WRAPmail is to utilize the facts that almost everyone have
    websites (corporate and/or social network site) and also send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in
    addition to drive traffic to the website and conduct research. WRAPmail is
    available for free at

    WRAPmail also helps search for missing children with every email sent by incorporating
    an optional RSS feed from the Center for Missing and Exploited Children