One part of what I do at Social Media Explorer, both on behalf of my clients and you, is learn as much as I can about tools, platforms and softwares available to help our social media marketing efforts. This sometimes means I have to sit through product demos (that almost always take too long to get to the point) or carve out time in the evenings and weekends to just play with the software so I can give you a fair assessment of it.

Thanks to, a new, simple e-newsletter service, I’m now offering an exclusive Social Media Tools e-newsletter. Subscribers will get the first peek at my reactions to tools, platforms and softwares that cross my desk. I’ll publish my thoughts to subscribers of that newsletter before I share them anywhere else, including SME. The subscription is just $10 per month. You can sign up at

This doesn’t mean I won’t be reviewing tools on SME, nor that there won’t be free content that helps you decide what platforms are right for you. Just that if you want dibs, it’ll be in the newsletter. My intent is to fire shorter, down-and-dirty reviews off to the list. If the tool warrants more testing or investigation, I’ll keep churning and do a more robust review here. But I will review a lot of tools there that never make it to SME, so it’ll be worth your while.

To set some expectations, I think I’ll be able to pop out these quick reviews several times a week. Depending upon how busy I am, how many new things I’ve been pitched or discovered and the like, you might even get a couple emails a day sometimes (but only when the opportunity is there).

My promise is to make the meager investment well worth your time. I hope you’ll consider it.

So when you’re ready, sign up for the Social Media Explorer Social Tools E-Newsletter. And jump in the comments to tell me what tools you’d like to see me take a peek at!

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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