My recent trip to Canada offered me the opportunity to sit down and learn about one of the fastest growing social media measurement firms on the market, Radian6. In an effort to share some insight into them, I visited with CEO Marcel Lebrun for this little video to show you more about them.

[youtube]http://www.youtube.com/watch?v=U9zZolmk9jU[/youtube]

I found Radian6 through Twitter as David Alston, their VP of Marketing, who messaged me when mentioning social media measurement. They’re growing fast and for good reasons: A good product and great people working on it.

And in an effort of disclosure and fairness, Radian6 is the measurement firm we chose for one of our clients, so there is a professional relationship between them and my agency. My hope, however, for the purposes of SocialMediaExplorer.com, is that I will pay similar visits to or with other interested measurement firms. (If yours is interested, let’s work out the logistics!)

CREDITS: Thanks to David Alston for doing the camera work. (I don’t have a Scobel schlep yet.)

[tags]socialmedia, social media measurement, ROI, measurement, monitoring, Radian6, buzz, buzz monitoring[/tags]

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.radian6.com Marcel LeBrun

    Hi Jason. Thanks so much for doing this interview. We are really excited to be working with you and Doe Anderson it was a pleasure to get to know you better during your visit.

    I also look forward to your next Daily Idea video (shh, I won’t spoil it).

  • http://www.socialmediaexplorer.com Jason Falls

    Marcel — Hey! How’d you know I posted something? Oh yeah. It’s kinda what you do. Heh.

    Thanks for having me. We had a blast in so many ways. New Brunswick is a dandy place. I can’t wait to come back when it’s actually warm there!

  • http://www.radian6.com David Alston

    Hey there Jason, thanks for posting this. It’s too bad I didn’t know how to use a video camera eh, especially the focus button :-) I guess I won’t expect a call from Spielberg to help with his next movie.

    Hope to see you back when it’s warmer. We’ll have to get out some 4-wheelers or maybe some rockclimbing in my home town :-)

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  • http://everydotconnects.com Connie Reece

    Jason, thanks for the video and the opportunity to again thank Marcel & Radian6 for providing social media monitoring for the Frozen Pea Fund. Radian6 is helping us keep tabs on who is talking about peas — and I don’t know how we’d keep up with it otherwise. We are now looking at using this service for other clients.

  • http://www.socialmediaexplorer.com Jason Falls

    Connie — Thanks for the note. I’m glad Radian6 has been able to help quantify and qualify the Frozen Pea effort. They certainly have a spirit of helpfulness which makes them very attractive to agencies and brands looking for a measurement partner. They are, as we say in the South, good people.

  • http://www.toprankblog.com Lee Odden

    Very nice work Jason and David. I fully intend on “borrowing” this video for placement at Online Marketing Blog (with attribution of course).

  • http://www.socialmediaexplorer.com Jason Falls

    Borrow away my good man. I’m flattered you would!

  • http://www.techpaulogy.com Paul Biggs

    Great video Jason, thanks for sharing your insights on Radian6. Their team and tools look like a very comprehensive, powerful solution. I’ll point visitors on my post about evaluating buzz monitoring tools (http://www.techpaulogy.com/2008/01/evaluating-buzz.html) over in this direction for more info. Cheers!

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  • http://www.socialmediaexplorer.com Jason Falls

    Thanks Paul. It’s amazing what a 2-3 questions, a camera and a smart CEO can to do give your blog good content. Point them our way. We’d love to have them. And good luck narrowing down your firm of choice! Let us know how it turns out. We’d love to hear who you pick and why.

  • http://passagecommunications.blogspot.com/2008/01/prs-new-spinradian6-and-like.html SoniaC

    Great post and video Jason! I also had a good experience with Radian6 and think they’re product has tremendous value to the industry.

  • http://www.socialmediaexplorer.com Jason Falls

    Thanks Sonia! I agree with your assessment as well. Nice post over there on Passage Communications!

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