Have you ever sat down and thought about your profile photo on Facebook? Apparently a whole slew of us have. This infographic takes a look at how often consumers update their profile photos on Facebook and it is clear…they do it A LOT! And women are doing it more than men. Is it because we are more vain? Possibly.

What does this mean for businesses running Fan Pages targeted to consumers? I think there are two important points to walk away with.

  • The profile photo for the fan page should not remain stagnant. Don’t set it and forget it. Keep it interesting and update it often preferably with purpose and a meaning fans will understand. Updating it to just say you updated it isn’t going to help.
  • Build a strategy around photo sharing with your fans. Obviously people are taking a lot of photos likely driven by the higher quality of images our smart phones now take. Take advantage of it and engage your fans to tag photos that are relevant to your page. What is crystal clear is your fans are interested in taking photos. If you executed a strategy around getting user generated photos on your page that didn’t take off…it isn’t them…it’s YOU. Obviously you didn’t do something interesting enough to get their attention. Think about how you can you get your fans to update their profile photo in a way that tells their friends they support your brand.

How Important is Your Facebook Fan Page Profile Photo

Enhanced by Zemanta
Did you enjoy this blog post? If so, then why not:Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter |

About Nichole Kelly

Nichole Kelly

Nichole Kelly is the CEO of Social Media Explorer|SME Digital. She is also the author of How to Measure Social Media. Her team helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. Do you want to rock the awesome with your digital marketing strategy? Contact Nichole

Other posts by

Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://buyresearchpaper.org/ research papers

    Very interesting post! Thanks a lot.

    • http://twitter.com/Nichole_Kelly Nichole Kelly

      Thanks! I’m glad you found it useful.

  • Pingback: Yahoo!’s CLEAR Ad Notice, Google’s +1 Bonds With Web Sites, Sony Gets Hacked Again, & More | Rocket Clicks Blog

  • Pam

    I agree with you completely more about keeping things fresh!! 

    • http://twitter.com/Nichole_Kelly Nichole Kelly

      Awesome. Thanks for commenting Pam.

  • http://www.web-id.no Mads Arild Vedøy

    One major difference between a profile pic for a page and a profile is that a change of pic for a profile will show up in your friend’s newsstream,  while for a page this will not show (as far as I know)

    • http://twitter.com/Nichole_Kelly Nichole Kelly

      Hmmm…I’ve never tried it. It’s definitely worth a test! Thanks for commenting!

  • http://itpixie.com/ Amy P.

    While I absolutely agree with the idea of keeping things fresh, I wonder, though, about the impact of brand recognition/establishment of changing profile picture too often, even if the changes are meaningful.  I mean, it makes sense to make meaningful profile pic changes on a personal profile or even a fan page of a person to keep things interesting (because you will always recognize the person’s face regardless what he/she’s wearing or doing in the profile pics).  But for a company/business/group/organization with an established logo/slogan/image (i.e. the “face”), changing away from that established image in profile pic might mean fans can no longer pick the company out of the sea of wall posts and overflowing of information.  I know when I skim through my wall posts, I rely on the profile pics to recognize the posters, and then decide whether I should actually pay more attention to the post itself.  And for companies/organizations trying to establish a presence on Facebook, changing profile pics too often makes me think they’re having an ID crisis.

    I looked up several organizations/companies with well established presence on FB, and most of them have only a few profile pic variations – and even the variations are VERY similar to each other (even Social Media Examiner’s own profiles pics are simply slightly different versions of the same profile pic).  The only company I’ve seen so far that pulls off changing profile pics often and stay recognized is Wired Magazine – that’s because they just use their magazine covers as profile pics, and the word “Wired” is ALWAYS there.

    I guess my point is if one is to change profile pics to keep things fresh and interesting, be sure the change still includes a part of the established image/logo that fans recognized.

    • http://twitter.com/Nichole_Kelly Nichole Kelly

      Amy – I certainly agree with the branding concerns of keeping your fan page profile photo fresh. However, I think we can be creative with how we maintain our brand image and take advantage of the space we have with our profile photos. I’ll use the example of Social Media Examiner’s since you mentioned that. How awesome would it be if in October they had the little explorer guy dressed up as the HootSuite owl. I’d crack up at that and make sure my friends saw it. On fan pages we have the small thumbnail that shows up in our stream to play with and the larger area around it we can customize. We can keep branding elements static, but I think it is worth testing the area around for a variety of different purposes. For example, we can test promoting a call to action, a fun theme, a social cause etc to see if any of them increase engagement on our page. I don’t think it is a question of being fresh or brand consistent, I think we can do both to help remain relevant. Thanks so much for commenting and adding to the conversation.

  • http://www.facebook.com/nigel.sutherland Nigel Sutherland

    I actually think once you’ve got a photo that you think will command attention, or at least get people curious to look at your profile, you should stick with it. Knowing what that photo is, is another matter of course!

    • http://twitter.com/Nichole_Kelly Nichole Kelly

      Nigel – I agree, as long as the photo is commanding attention. I just wonder whether or not people are measuring it and how. Thanks for commenting.

  • http://www.facebook.com/nigel.sutherland Nigel Sutherland

    I actually think once you’ve got a photo that you think will command attention, or at least get people curious to look at your profile, you should stick with it. Knowing what that photo is, is another matter of course!

  • Pingback: Infographic Says You Should Pay Attention to Your Facebook Profile Photo | What's Scott Wendling doing now?

  • Anonymous

    Photos or images are definitely caught attention to people. The fact that people are comfortable to view visual rather that textual. I agree that a good profile photo will surely make some noise among the members of Facebook. Nigel is right also, customizing photos or logos of businesses with a unique and good sense designs. Thanks for sharing your topic. Thanks a lot.

    Anne
    http://netvani.com

    • http://twitter.com/Nichole_Kelly Nichole Kelly

      Anne – Thanks so much for commenting. I’m glad you enjoyed the post.

  • Ksan2c

    Like most things the data can be manipulated to suit the writers purpose. In this case the data that was used to build the infographic was taken from users of a site that is dedicated to sharing and viewing photos on Facebook. This tends to skew the data since these users are more likely to be posting, sharing and changing there photo’s above and beyond what an “average” user might do…

  • http://scalablesocialmedia.com Alisa

    I don’t think you should change your Business profile image just to keep it fresh.  It’s almost like your Facebook logo and should be recognizable as yours even if you do change it.  I would be interested in if/how people are measuring the success of their images, too!

  • http://mymediainfo.com/ Renee

    I think companies have to be careful of changing their page’s profile picture. Most of the time its a recognizable logo, which doesn’t get updated that often. I agree that even these pictures need to be fresh, but I don’t think they should be changed every 2-3 weeks as consumers profile pictures are.

  • Anonymous

    Hi, Nichole! I really enjoyed your post! For me, changing the profile picture is something to consider with regards to “branding”, keeping the brand message there is important. It is also a way of giving your fans a breath of fresh air and something to look forward aside from your daily contents.

  • http://www.profile-template.com Patrick

    Hi,

    We have just released a new app we wanted to let you know about.

    Profile-Template for Facebook is a FREE app that lets Facebook users create fun and original profiles on Facebook straight from their iPhones.

    Our’s is the only app we know of that lets a user take Full advantage of Facebook’s new profile layout straight from their iPhone.

    Just snap a New Picture or choose from your existing iPhone or Facebook albums and Profile Template for Facebook will walk you through the rest.

    The app is FREE and can be found here:
    http://itunes.apple.com/us/app/profile-template-for-facebook/id438418146?mt=8

    We made a short video to give you an idea of how the app works which can be found here:
    http://www.youtube.com/watch?v=DP_JocecYs8

  • http://www.profile-template.com Patrick

    Hi,

    We have just released a new app we wanted to let you know about.

    Profile-Template for Facebook is a FREE app that lets Facebook users create fun and original profiles on Facebook straight from their iPhones.

    Our’s is the only app we know of that lets a user take Full advantage of Facebook’s new profile layout straight from their iPhone.

    Just snap a New Picture or choose from your existing iPhone or Facebook albums and Profile Template for Facebook will walk you through the rest.

    The app is FREE and can be found here:
    http://itunes.apple.com/us/app/profile-template-for-facebook/id438418146?mt=8

    We made a short video to give you an idea of how the app works which can be found here:
    http://www.youtube.com/watch?v=DP_JocecYs8

  • http://www.profile-template.com Patrick

    Hi,

    We have just released a new app we wanted to let you know about.

    Profile-Template for Facebook is a FREE app that lets Facebook users create fun and original profiles on Facebook straight from their iPhones.

    Our’s is the only app we know of that lets a user take Full advantage of Facebook’s new profile layout straight from their iPhone.

    Just snap a New Picture or choose from your existing iPhone or Facebook albums and Profile Template for Facebook will walk you through the rest.

    The app is FREE and can be found here:
    http://itunes.apple.com/us/app/profile-template-for-facebook/id438418146?mt=8

    We made a short video to give you an idea of how the app works which can be found here:
    http://www.youtube.com/watch?v=DP_JocecYs8

  • Pingback: Charlie’s take on Facebook profile pictures | CharlieRobinson Says

  • Pingback: Five Great Infographics about Social Media - Einsight

  • Pingback: You should Pay Attention to your Facebook Profile Photo — Full Frontal ROI