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About Adam Helweh

Adam Helweh

Adam is CEO of Secret Sushi Creative Inc, a strategic design, digital and social media marketing agency. He specializes in the convergence of design and technology to provide businesses with more intelligent and interactive ways to connect with customers and grow. His clients have included Edelman, Broadcom, Stanford Federal Credit Union, the Thomas Keller Restaurant Group, Bunchball and others. He's also the co-host of the "SoLoMo Show", a weekly digital marketing podcast, and he has shared the stage with professionals from companies including Facebook, Virgin Airlines, Paypal, Dell and 24 Hour Fitness.

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.facebook.com/sjgosselin Susan Gosselin

    Another great post, Adam.  I love Facebook, and in general, I like the new layout and capabilities of Timeline.  But the delving into your past and the frictionless sharing thing is making me queasy.  I have nothing at all to hide, thank god, but I do wonder an awful lot about what will happen next.  Facebook is in dangerous territory.  They had better watch it, or they will end up driving their users into the arms of Google+, or attracting the attention of lawmakers.

  • http://twitter.com/patrickgarrett Patrick Garrett

    After I watched the announcement of timeline I immediately thought of many of the same issues you outline above.  In my opinion Facebook has pulled off the most amazing trick ever in advertising.  By giving us the promise of unprecedented emotional connectivity online (via Timeline and other new FB features) not only are users are going to bare their soul (personal data) with a depth never before seen online  (or anywhere other than within personal relationships) but we are going to go back and fill in the blanks of our personal story before we were on Facebook or online. Can you imagine a brand asking you to do that as part of a direct mail campaign? 

    As people rush to build upon this new level of emotional connectedness I fear that many with discard their concerns over privacy thus giving Facebook the foundation to dismiss privacy concerns in the future.  Users are going to share more personal information than ever before and there’s nothing that’s going to stop that from happening.  But I hope that they will  stop for a moment and take a look around to learn how they can limit how their information is shared online or at least understand the true nature of the social contract they are making with Facebook by baring their soul.

  • Sarah Wood

    Love where you are going with this post; I have been mulling over similar issues over the past week or so, about what makes us who we are are, and how who we are may be different to different people that we know. Particularly around personal relationships, there is a huge potential for hurt and misunderstanding when how you perceive yourself internally is seen and shared in edited format. For those real-life friends who see their place in your lives differently than you do, there is a whole area will come out where these technology-easy timelines may provide more information than you would comfortably share in person – and that opens up a whole can of worms about how honest everyone’s real life is and their relationships in it. I find this whole ethical area fascinating, and will also be proceeding with caution but watching how this runs.

    • Traceychen

      Sarah, I love what you say here. I’ve been thinking the same things. I had always had everything totally public, and I try to be the best person I can be in all situations, and I was encouraging others to not worry and just be open and honest and nice to others on line (thinking this new openness would encourage people to be kinder to each other), but out of respect and love for my friends who don’t want anyone they don’t know seeing posts about their kids, I had to switch my privacy setting to “friends,” which is not what I want. I prefer to have all I do seen by everyone, so that people interested can find me. 

    • Traceychen

      Sarah, I love what you say here. I’ve been thinking the same things. I had always had everything totally public, and I try to be the best person I can be in all situations, and I was encouraging others to not worry and just be open and honest and nice to others on line (thinking this new openness would encourage people to be kinder to each other), but out of respect and love for my friends who don’t want anyone they don’t know seeing posts about their kids, I had to switch my privacy setting to “friends,” which is not what I want. I prefer to have all I do seen by everyone, so that people interested can find me. 

  • http://flavors.me/40deuce 40deuce

    I feel the exact same way as you, Adam! I’ve been struggling with these thoughts since F8 last week also.
    On one hand, I work in the marketing industry and understand how excited marketers should be about this new wave and plethora of data. I even know some people who already drooling over it. 
    On the other hand though, as a user I’m a tad bit worried. I knew what was involved with Facebook. Everything I shared could be used for people to gather data on me, BUT that was only things I chose to share. Now with frictionless sharing I don’t get a say in what I share, it’s just going to happen? I don’t think I’m so into that. What about if I read a terrible article? I don’t want people to know I read it, or my friends to read it either, but they might because it’s going to show up in my timeline regardless of if I want it to or not.
    It’s really a tough struggle for me when I think about this from both my marketing and user side. I also haven’t had a chance to actually see what happens yet because my timeline and frictionless sharing haven’t been enabled yet, but believe me, I will tread lightly and do a lot of experimenting at first when it is.

    Cheers,
    Sheldon, community manager for Sysomos

  • http://flavors.me/40deuce 40deuce

    I feel the exact same way as you, Adam! I’ve been struggling with these thoughts since F8 last week also.
    On one hand, I work in the marketing industry and understand how excited marketers should be about this new wave and plethora of data. I even know some people who already drooling over it. 
    On the other hand though, as a user I’m a tad bit worried. I knew what was involved with Facebook. Everything I shared could be used for people to gather data on me, BUT that was only things I chose to share. Now with frictionless sharing I don’t get a say in what I share, it’s just going to happen? I don’t think I’m so into that. What about if I read a terrible article? I don’t want people to know I read it, or my friends to read it either, but they might because it’s going to show up in my timeline regardless of if I want it to or not.
    It’s really a tough struggle for me when I think about this from both my marketing and user side. I also haven’t had a chance to actually see what happens yet because my timeline and frictionless sharing haven’t been enabled yet, but believe me, I will tread lightly and do a lot of experimenting at first when it is.

    Cheers,
    Sheldon, community manager for Sysomos

    • http://www.secretsushi.com/ Adam Helweh

      When you have your community’s best interests in mind it can be a little difficult when you see things going this direction isn’t it Sheldon?

    • http://www.facebook.com/profile.php?id=560930726 Sherman Lau

      I have the same feeling too. I worked in Digital Marketing industry and I understand countless opportunities the new Facebook going to bring in terms of targeting, brand engagement and creativity promotion campaign. It is exciting really.

      However, thinking of the society’s best interests is another thing. The convention and norm of sharing in social media will be changed. Passive sharing will make people even more unaware of what they are showing and leaving in the global network. Especially the teen, I am not sure everyone understand the consequences. We need to make them aware of the risks and empower them to make their own decision.

      I am doing a master in london now and working on a project on Digital Memory. I started working on an artefact “Re:Memory” to raise awareness of this issue within generation Y. The idea of “Re:Memory” is that users are encouraged to upload their memories in a platform. However, users’ memories, once uploaded, will “disappear” until they suddenly pop up in front of their owners’ eye one day in a special form. It aims to offer users an immersive experience just like they randomly open their drawer, re-engaging with their objects of memory. Besides getting back their memory, the users will also receive some information regarding how to secure their digital memory. The platform alone theoretically speaks and questions the ownership and the difference between human and digital memory.
      Personally, I used to be a heavy user of Facebook, but this time I will be more conservative. 

      http://www.rememory.co
      http://www.facebook.com/memoryBACK

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    Good article! thanks for sharing!

  • http://adpublishing.org/social-network-marketing/ social network marketing

    Facebook timeline is like myspace, lol! But its a unique and different approach. I think with the sudden changed of facebook nowadays they maybe get some feedbacks from their users it is either negative or positive but the important thing was everyone make a benefits on facebook.

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    Good post Thanks for sharing such a valuable information with us

  • http://twitter.com/saparra14 Stephanie Parra

    I’m studying Social Media with @dr4ward at @NewhouseSU Im excited to be following your blog now! #NewhouseSM4 Facebook is getting crazy and confusing with all the new changes!

    • http://www.secretsushi.com/ Adam Helweh

      Glad to have you!

  • http://www.online-business-virtual-assistant.com/ Virtual Business Assistant

    As I always being saying, I enjoy reading your blog, and it is relevant to the daily life of the people now. I am looking forward to read more thoughts and ideas here in your site.

    Online Business
    Virtual Assistant

  • http://www.facebook.com/people/Helen-Spencer/100000199855030 Helen Spencer

    I thought your readers may be interested to know that there
    is already a great place where you can preserve your life memories in
    chronological order, free at http://www.saveeverystep.com. Inspired by the loss of my
    mother and subsequent discovery that I was pregnant, the site was designed to
    be a place to capture your own personal history – the kind of questions that
    your kids will never think to ask until it’s too late, and the precious
    memories you make together as a family that they won’t remember when they’re
    older……If the Facebook route isn’t for you, create a legacy for your
    children here – life, in the order it happens, on a shareable timeline. You can
    create lifelines for ALL the family in one place, with words and pics side by
    side. Check it out or say Hi at ‘SaveEveryStep’ on Facebook or Twitter!

  • http://www.socialmarketingdynamics.com/ Sydney @ Social Dynamics

    I’m actually uncomfortable with the thought that someone else can put together my life by just looking over my social networking profiles. Sure, the thought seems innocent and nostalgic enough for close ties, but it almost always begs the question of, are you providing TMI?

    • http://www.secretsushi.com/ Adam Helweh

      Personally, I feel comfortable with what I share because I am “in the know” so to speak. It is the majority of the 800 million Facebook users who I am more concerned about. 

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