Kat French Kat French

A couple weeks ago, I posted a little rant on Five Social Media Topics I Could Do Without.  It was a fun post written with tongue firmly in cheek, but one commentor posed the excellent question “What are some topics you would like to read about?”  

So here are five topics that I would find interesting and useful.  If you choose to write on one of these topics, feel free to drop a comment with a link and I’ll check it out.  If I like it, I’ll add a link to the bottom of this post.

sunny-day-nap1.  Strategies for Keeping Clients on Schedule.  Creatives and developers get a bad rap for procrastination, but in all the time I’ve been working in an agency environment, and during my freelance web developer years before that, it’s almost invariably the client that ends up knocking things off schedule.  

Content languishes for weeks waiting for feedback.  Designs sit and acquire a thick layer of digital dust waiting to be blessed by the approving party. Websites get well into the coding phase when suddenly a client says “Hey, where’s that cool Flash game we wanted?  Oh, didn’t we mention that before?” 

I would so buy a round of virtual drinks to anyone who can tell me how to avoid all this.

laptop-green-field2. Case studies for successful social media commuting and presenting.  Weren’t all these cool tools supposed to make it so I don’t have to haul my pathetic, gas-guzzling rust bucket the 25 miles from Podunk, Indiana and back five days a week?  Or deal with the exercise in stress management that is business travel?  What gives?  I suspect it’s a trust issue–partly trust that people will really work when not in the building, and partly trust that the tools will work properly.  

Kudos to whomever can give me some solid ammo that using social media to work or present remotely isn’t an EPIC FAIL in the making.  

laptop-at-meeting3.  Analytics for social media.  I’ve read a few dozen posts arguing whether or not we should be measuring social media, or why we should be measuring it.  What’s really lacking is a sophisticated look at what specific metrics are relevant to social media, and how to interpret analytics for actionable insights on a social media initiative.  We’ve got grammar-geek PR folks and copywriters talking touchy-feely stuff on one side and numbers-nerds SEOs and analytics experts on the other side, and never the twain shall meet.  

If you think you’ve got the Rosetta Stone to get these two camps talking the same language, I’d love to see it.

pda_with_slideout_keyboard4. Mobile marketing success stories.  Everyone keeps telling me mobile is breaking wide open.  The only problem with that is, I’ve been hearing “this is the year that mobile is going to go mainstream,” for the past two or three years.

 I’m tired of getting excited about mobile over and over, only to continually have prospects or clients say “we’re waiting to see if someone else can get ROI from it first.”

Where are the case studies?  

Props to anyone who can show me the mobile money.

headphones5.  Cool business applications for podcasting.  I still posit that the lowly podcast is the most often overlooked social media tool in the kit.  

MP3 players and ipods are everywhere, not to mention most of the current-generation mobile phones are media-enabled.  Lots of people are still, like me, commuting for a half hour or more per day–which is plenty of time to consume audio media.  So how do you make audio content take off the same way video has?  

My link love goes out to whoever is bringing sexy back for podcasting. 

Okay, I think that about wraps it up.  I’m looking forward to hearing from the community on this one.

Photos courtesy of: kvohsen, woodsy, arinas74, clix, steved np3 on sxc.hu
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About Kat French

Kat French

Kat French is the Digital Operations Manager at CafePress. An exceptional writer both on the web and in other genres, Kat combines creativity with an agile, get-it-done attitude across a broad range of experience in community management, SEO/PPC, social media strategy and program management. She has worked with national brands like Maker's Mark, Daytona Beach Tourism, Optima Batteries and more.

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • KatFrench

    I disagree with some of the assertions in the post, but I appreciate your addressing the topic just the same.

    Huzzah to you!

  • KatFrench

    I disagree with some of the assertions in the post, but I appreciate your addressing the topic just the same.

    Huzzah to you!

  • KatFrench

    I disagree with some of the assertions in the post, but I appreciate your addressing the topic just the same.

    Huzzah to you!

  • KatFrench

    I disagree with some of the assertions in the post, but I appreciate your addressing the topic just the same.

    Huzzah to you!

  • KatFrench

    I disagree with some of the assertions in the post, but I appreciate your addressing the topic just the same.

    Huzzah to you!

  • KatFrench

    I disagree with some of the assertions in the post, but I appreciate your addressing the topic just the same.

    Huzzah to you!

  • KatFrench

    I disagree with some of the assertions in the post, but I appreciate your addressing the topic just the same.

    Huzzah to you!

  • KatFrench

    I disagree with some of the assertions in the post, but I appreciate your addressing the topic just the same.

    Huzzah to you!

  • KatFrench

    I disagree with some of the assertions in the post, but I appreciate your addressing the topic just the same.

    Huzzah to you!

  • KatFrench

    I disagree with some of the assertions in the post, but I appreciate your addressing the topic just the same.

    Huzzah to you!

  • KatFrench

    I disagree with some of the assertions in the post, but I appreciate your addressing the topic just the same.

    Huzzah to you!

  • KatFrench

    I disagree with some of the assertions in the post, but I appreciate your addressing the topic just the same.

    Huzzah to you!

  • KatFrench

    I disagree with some of the assertions in the post, but I appreciate your addressing the topic just the same.

    Huzzah to you!

  • KatFrench

    I disagree with some of the assertions in the post, but I appreciate your addressing the topic just the same.

    Huzzah to you!

  • KatFrench

    I disagree with some of the assertions in the post, but I appreciate your addressing the topic just the same.

    Huzzah to you!

  • http://www.linkedin.com/in/sdodd Steve Dodd

    Thanks Kat, if possible, please provide any feedback on where you think I'm missing the mark (and any part you may have agreed with). I'd really appreciate your point of view.

  • http://www.linkedin.com/in/sdodd Steve Dodd

    Thanks Kat, if possible, please provide any feedback on where you think I'm missing the mark (and any part you may have agreed with). I'd really appreciate your point of view.

  • http://www.linkedin.com/in/sdodd Steve Dodd

    Thanks Kat, if possible, please provide any feedback on where you think I'm missing the mark (and any part you may have agreed with). I'd really appreciate your point of view.

  • http://newmedialisa.com Lisa Hoffmann

    Thanks for asking some important questions. I hope you catch a few big ones here. Wish I had a few to toss your way!

  • http://www.skalaspeak.blogspot.com Kasey Skala

    I agree with #4. Although, on a local level, there have been numerous accounts of mobile-marketing having a great ROI. I'd like to see it addressed on a national level though. Great points.

    • KatFrench

      Hey, I'd be pleased to see a few local case studies, too. Thanks for the comment!

  • http://www.skalaspeak.blogspot.com Kasey Skala

    I agree with #4. Although, on a local level, there have been numerous accounts of mobile-marketing having a great ROI. I'd like to see it addressed on a national level though. Great points.

  • http://www.skalaspeak.blogspot.com Kasey Skala

    I agree with #4. Although, on a local level, there have been numerous accounts of mobile-marketing having a great ROI. I'd like to see it addressed on a national level though. Great points.

  • http://www.skalaspeak.blogspot.com Kasey Skala

    I agree with #4. Although, on a local level, there have been numerous accounts of mobile-marketing having a great ROI. I'd like to see it addressed on a national level though. Great points.

  • http://thelostjacket.com Stuartfoster

    Still struggling with #2 to a large extent. As a marketing/PR consultant with a focus on SM solutions…I rely on a lot of strategy points to bait the hook. I often come away with the person believing that anyone can do some of the things I discuss (and thus choose not to hire me). It's a tricky balance and one that I am trying to learn as a still relatively green independent consultant. Would love to learn more…or just sit behind someone who makes me look like an amateur in terms of consulting prowess/presentation. (Seriously…)

    • KatFrench

      I understand… there's a certain catch 22 here, because often when we're presenting, what we're presenting on is “how to use social media tools.” If the audience has already mastered that such that we can present effectively using them remotely… Doh! But the thing is, there's still SUCH a learning gap! And that has to be managed first before we can move on.

  • http://thelostjacket.com Stuartfoster

    Still struggling with #2 to a large extent. As a marketing/PR consultant with a focus on SM solutions…I rely on a lot of strategy points to bait the hook. I often come away with the person believing that anyone can do some of the things I discuss (and thus choose not to hire me). It's a tricky balance and one that I am trying to learn as a still relatively green independent consultant. Would love to learn more…or just sit behind someone who makes me look like an amateur in terms of consulting prowess/presentation. (Seriously…)

  • http://thelostjacket.com Stuartfoster

    Still struggling with #2 to a large extent. As a marketing/PR consultant with a focus on SM solutions…I rely on a lot of strategy points to bait the hook. I often come away with the person believing that anyone can do some of the things I discuss (and thus choose not to hire me). It's a tricky balance and one that I am trying to learn as a still relatively green independent consultant. Would love to learn more…or just sit behind someone who makes me look like an amateur in terms of consulting prowess/presentation. (Seriously…)

  • http://thelostjacket.com Stuartfoster

    Still struggling with #2 to a large extent. As a marketing/PR consultant with a focus on SM solutions…I rely on a lot of strategy points to bait the hook. I often come away with the person believing that anyone can do some of the things I discuss (and thus choose not to hire me). It's a tricky balance and one that I am trying to learn as a still relatively green independent consultant. Would love to learn more…or just sit behind someone who makes me look like an amateur in terms of consulting prowess/presentation. (Seriously…)

  • http://twitter.com/colleenpence Colleen Pence

    Kat, you're hitting so many nails on the head I wonder if you were a carpenter in a former life.

    I'm interested in all five topics you discussed but #3 peaks my interest the most. Like you, I've read several articles about social media ROI but none that really break it down well in terms of what tools are most useful and what metrics you should be focusing on in the first place (or the articles say gathering good ROI re: social media simply can't be done). I'd love to hear a clear voice of reason on this once and for all.

    • KatFrench

      Thanks! I suspect there's no simple answer, or at least, no one-size-fits-all answer. Doesn't mean we don't still need to wrestle with it, though, right?

  • http://twitter.com/colleenpence Colleen Pence

    Kat, you're hitting so many nails on the head I wonder if you were a carpenter in a former life.

    I'm interested in all five topics you discussed but #3 peaks my interest the most. Like you, I've read several articles about social media ROI but none that really break it down well in terms of what tools are most useful and what metrics you should be focusing on in the first place (or the articles say gathering good ROI re: social media simply can't be done). I'd love to hear a clear voice of reason on this once and for all.

  • http://twitter.com/colleenpence Colleen Pence

    Kat, you're hitting so many nails on the head I wonder if you were a carpenter in a former life.

    I'm interested in all five topics you discussed but #3 peaks my interest the most. Like you, I've read several articles about social media ROI but none that really break it down well in terms of what tools are most useful and what metrics you should be focusing on in the first place (or the articles say gathering good ROI re: social media simply can't be done). I'd love to hear a clear voice of reason on this once and for all.

  • KatFrench

    Hey, I'd be pleased to see a few local case studies, too. Thanks for the comment!

  • KatFrench

    Hey, I'd be pleased to see a few local case studies, too. Thanks for the comment!

  • KatFrench

    I understand… there's a certain catch 22 here, because often when we're presenting, what we're presenting on is “how to use social media tools.” If the audience has already mastered that such that we can present effectively using them remotely… Doh! But the thing is, there's still SUCH a learning gap! And that has to be managed first before we can move on.

  • KatFrench

    I understand… there's a certain catch 22 here, because often when we're presenting, what we're presenting on is “how to use social media tools.” If the audience has already mastered that such that we can present effectively using them remotely… Doh! But the thing is, there's still SUCH a learning gap! And that has to be managed first before we can move on.

  • KatFrench

    Thanks! I suspect there's no simple answer, or at least, no one-size-fits-all answer. Doesn't mean we don't still need to wrestle with it, though, right?

  • KatFrench

    Thanks! I suspect there's no simple answer, or at least, no one-size-fits-all answer. Doesn't mean we don't still need to wrestle with it, though, right?

  • http://es-la.facebook.com/people/Hannah-Del-Porto/1268155403 Hannah Del Porto

    #1 – Ha! I have clients for whom we have website redesigns that we made (and billed for) YEARS ago and still haven't been approved.

    I would buy someone a (real) iPhone for the answer to that dilemma.

    • KatFrench

      I know! I have always been baffled at that. “You've already paid for this… why would you NOT let us finish it?!”

      Drove. me. CRA. ZEE.

  • http://es-la.facebook.com/people/Hannah-Del-Porto/1268155403 Hannah Del Porto

    #1 – Ha! I have clients for whom we have website redesigns that we made (and billed for) YEARS ago and still haven't been approved.

    I would buy someone a (real) iPhone for the answer to that dilemma.

  • http://es-la.facebook.com/people/Hannah-Del-Porto/1268155403 Hannah Del Porto

    #1 – Ha! I have clients for whom we have website redesigns that we made (and billed for) YEARS ago and still haven't been approved.

    I would buy someone a (real) iPhone for the answer to that dilemma.

  • http://dagholmboe.wordpress.com Dag Holmboe

    Kat,

    Good article. There is a lot of talk about the ROI of Social Media but nothing has yet been defined clearly. To try to put thoughts on a paper (or adding to the chaos…), I pulled together a Social Media ROI spreadsheet. It is based on work by Charlene Li (Forrester) and Bill Johnston (Forum One) in that it compares online and offline benefits and costs.

    The spreadsheet is downloadable at http://dagholmboe.wordpress.com.

    I am a firm believer that running a business, you need to define an ROI in basically everything you do. Some people might argue that Social Media is different and that calculating and ROI is impossible. There is some justification to their arguments – after all, how do you quantify engagement or sentiment? Nevertheless, it is simply not correct that you can not define an ROI.

    The problem with Social Media ROI is that it is difficult to define however Li and Johnston have done a great job defining it. My spread sheet is simply just an extension of their work.

    Best,
    Dag.

    • KatFrench

      Holy cow, Dag, that is some impressive work! Great job! The post is amazing, but only one problem–the link to download the spreadsheet is broken. Still the post alone is VERY good.

      Thanks!

  • http://www.vistasad.com atul chatterjee

    Yes, podcasting is one of the most viable media. Thank you for that affirmation. But is still depends on a web enabled device. Can't someone broadcasts podcasts on radio along with other information.

  • huangqin
  • http://www.socialzipper.com/ Dayle Hoffmann

    Hello Kat, thanks for putting your “Real” thoughts out there! I think the only way to make audio podcasting sexy is to appeal to all senses. An audio podcast can not just have someone reading. It has to have a storyline, it has to be intriguing and must keep the audience captivated. Voice influction, the right voice for the story can do this, music in the background at the right time. That is the importance of hiring a company that is tuned into this kind of stickiness with audio podcasting. Being an actress/voice-artist I understand the same principles that go into acting & developing a film, must go into an audio podcast to make it SEXY. Please check out my company http://www.socialzipper.com. We are a social media & networking agency creating these kinds of campaigns for businesses. Keep an eye on us since we are developing our site. I”ll help bring it back if you bring me clients:)

  • http://www.socialzipper.com/ Dayle Hoffmann

    Hello Kat, thanks for putting your “Real” thoughts out there! I think the only way to make audio podcasting sexy is to appeal to all senses. An audio podcast can not just have someone reading. It has to have a storyline, it has to be intriguing and must keep the audience captivated. Voice influction, the right voice for the story can do this, music in the background at the right time. That is the importance of hiring a company that is tuned into this kind of stickiness with audio podcasting. Being an actress/voice-artist I understand the same principles that go into acting & developing a film, must go into an audio podcast to make it SEXY. Please check out my company http://www.socialzipper.com. We are a social media & networking agency creating these kinds of campaigns for businesses. Keep an eye on us since we are developing our site. I”ll help bring it back if you bring me clients:)