There are few things more fulfilling than finding someone doing something for a good cause or raising money or awareness for something important. I’m participating in Movember, which is a male cancer awareness effort to follow October, which has a breast cancer awareness focus, mostly for women. (You can help shave my goatee by donating to the Prostate Cancer Foundation. See my previous post about it for more information.)

Stream That Cause LogoSocial media for social good is rampant these days, which is somehow satisfying, even if the impact isn’t huge or the reach isn’t massive. I know my friends Beth Kanter, Susan Reynolds, Connie Reece, Geoff Livingston, Drew Olanoff (Still clapping for you beating cancer, my man) and more have leveraged social media to do all sorts of warm and fuzzy things for great people and tough issues.

This is why I find it hard to say, “no,” when someone pitches me on a charitable effort or product. I have to most of the time or SME would turn into the X charity using social media blog. That’s not what most of you come here for and so I have to sometimes play the bad guy there. But once in a while a pitch comes by that makes me think, “Now there’s something worth telling folks about.”

Enter StreamThatCause.com. Instead of getting people to pledge a dollar for every lap you walk or hour you jump rope, you can flex your social media muscles and get them to pledge for every view of a video you post in support of a good cause. This does a couple of compelling things: First, it puts the power of fundraising in the hands of people who, if creative enough, can blow it out of the water.

Think about that fun wedding video that went viral a few months back. What if the person who figured out that choreography could do something as inspired around a good cause? A dollar per view? Thank you Mr. Banker person. I drove $4 million views. Will that be cash or check?

Certainly, that’s a bit of a stretch, but still.

StreamThatCause.com also gives the smallest of causes or non-profits (i.e. little league teams) the ability to leverage a new medium that’s fun and share-able to not just raise money, but spread the word in compelling ways. You’d be surprised what a smart kid with a web cam can do. I can’t wait to see what comes out of this tool as people discover it and start having fun creating.

The site launched Nov. 1. It take a few bucks ($39 for one web-a-thon) but unifies all the videos for one effort under a single umbrella, essentially giving your cause it’s own video home on the web. All the relevant social tools are there as well. For a church fund-raiser, 40 bucks is nothing to throw down for your own video-enabled website with full sharing functionality.

It’s cool. It’s scalable (down and up) and it allows for a ton of creativity. Now that’s worth telling folks about.

(And yes, StreamThatCause.com is yet another product of the Silicon Holler – Louisville, Kentucky’s vibrant tech community. And no, I had nothing to do with it. A friend of mine just told me about it.)

So tell me, what cause are you connected to that can use this site? Tell us in the comments.

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://ariherzog.com Ari Herzog

    I don't understand. Browsing through streamthatcause.com, I presume it asks you for usernames on different profiles and suggests users to reach out to on different channels rather than you doing the work yourself?

    • http://twitter.com/mistycruse Misty Cruse

      Users set up an account on the site that creates an account for them. They then set up their personalized site and upload a video. Their site with video is circulated via email and word of mouth and travels just as any other viral marketing campaign, email forward or YouTube video. The purpose is just to put all the tools in one place to be utilized efficiently regardless of your sm level of experience. Let me know if this doesn't answer your question effectively.

  • http://ariherzog.com Ari Herzog

    I don't understand. Browsing through streamthatcause.com, I presume it asks you for usernames on different profiles and suggests users to reach out to on different channels rather than you doing the work yourself?

  • http://ariherzog.com Ari Herzog

    I don't understand. Browsing through streamthatcause.com, I presume it asks you for usernames on different profiles and suggests users to reach out to on different channels rather than you doing the work yourself?

  • http://ariherzog.com Ari Herzog

    I don't understand. Browsing through streamthatcause.com, I presume it asks you for usernames on different profiles and suggests users to reach out to on different channels rather than you doing the work yourself?

  • http://ariherzog.com Ari Herzog

    I don't understand. Browsing through streamthatcause.com, I presume it asks you for usernames on different profiles and suggests users to reach out to on different channels rather than you doing the work yourself?

  • http://twitter.com/mistycruse Misty Cruse

    Users set up an account on the site that creates an account for them. They then set up their personalized site and upload a video. Their site with video is circulated via email and word of mouth and travels just as any other viral marketing campaign, email forward or YouTube video. The purpose is just to put all the tools in one place to be utilized efficiently regardless of your sm level of experience. Let me know if this doesn't answer your question effectively.

  • http://twitter.com/mistycruse Misty Cruse

    Users set up an account on the site that creates an account for them. They then set up their personalized site and upload a video. Their site with video is circulated via email and word of mouth and travels just as any other viral marketing campaign, email forward or YouTube video. The purpose is just to put all the tools in one place to be utilized efficiently regardless of your sm level of experience. Let me know if this doesn't answer your question effectively.

  • http://twitter.com/mistycruse Misty Cruse

    Users set up an account on the site that creates an account for them. They then set up their personalized site and upload a video. Their site with video is circulated via email and word of mouth and travels just as any other viral marketing campaign, email forward or YouTube video. The purpose is just to put all the tools in one place to be utilized efficiently regardless of your sm level of experience. Let me know if this doesn't answer your question effectively.

  • http://twitter.com/mistycruse Misty Cruse

    Users set up an account on the site that creates an account for them. They then set up their personalized site and upload a video. Their site with video is circulated via email and word of mouth and travels just as any other viral marketing campaign, email forward or YouTube video. The purpose is just to put all the tools in one place to be utilized efficiently regardless of your sm level of experience. Let me know if this doesn't answer your question effectively.

  • http://twitter.com/JGoldsborough JGoldsborough

    Great premise. May take a while to catch on while users figure out exactly how it works and people discover how much to contribute per view.

    Saw streamthatcause.com just launched Nov. 1. What we need is a good case study. Wonder if there's a way to tie this new tool into #movember or another cause that tweeps might participate in. Might give it some additional visibility and education. Thoughts?

    • http://socialmediaexplorer.com JasonFalls

      Great point, J. I'm sure case studies will come. Let's give the tool
      some time and perhaps one will emerge … or we can come up with one
      ourselves? Heh.

    • http://www.StreamThatCause.com/ John

      This is John from StreamThatCause.com.

      Cause pledgers may pledge any amount per-view that they are comfortable with, and may also set a maximum cap on the total amount pledged. This is done when the 'Make A Pledge' page is accessed.

      We also encourage Video Web-A-Thons be used as supplementary fundraisers in conjunction with other fundraising activities to reach even more people since a cause page on StreamThatCause.com is not limited to those who can actually attend or participate in the primary event.

      Thanks for your most constructive input. We appreciate it!

  • http://twitter.com/JGoldsborough JGoldsborough

    Great premise. May take a while to catch on while users figure out exactly how it works and people discover how much to contribute per view.

    Saw streamthatcause.com just launched Nov. 1. What we need is a good case study. Wonder if there's a way to tie this new tool into #movember or another cause that tweeps might participate in. Might give it some additional visibility and education. Thoughts?

  • http://twitter.com/JGoldsborough JGoldsborough

    Great premise. May take a while to catch on while users figure out exactly how it works and people discover how much to contribute per view.

    Saw streamthatcause.com just launched Nov. 1. What we need is a good case study. Wonder if there's a way to tie this new tool into #movember or another cause that tweeps might participate in. Might give it some additional visibility and education. Thoughts?

  • http://twitter.com/JGoldsborough JGoldsborough

    Great premise. May take a while to catch on while users figure out exactly how it works and people discover how much to contribute per view.

    Saw streamthatcause.com just launched Nov. 1. What we need is a good case study. Wonder if there's a way to tie this new tool into #movember or another cause that tweeps might participate in. Might give it some additional visibility and education. Thoughts?

  • http://twitter.com/JGoldsborough JGoldsborough

    Great premise. May take a while to catch on while users figure out exactly how it works and people discover how much to contribute per view.

    Saw streamthatcause.com just launched Nov. 1. What we need is a good case study. Wonder if there's a way to tie this new tool into #movember or another cause that tweeps might participate in. Might give it some additional visibility and education. Thoughts?

  • http://socialmediaexplorer.com JasonFalls

    Great point, J. I'm sure case studies will come. Let's give the tool
    some time and perhaps one will emerge … or we can come up with one
    ourselves? Heh.

  • http://socialmediaexplorer.com JasonFalls

    Great point, J. I'm sure case studies will come. Let's give the tool
    some time and perhaps one will emerge … or we can come up with one
    ourselves? Heh.

  • http://socialmediaexplorer.com JasonFalls

    Great point, J. I'm sure case studies will come. Let's give the tool
    some time and perhaps one will emerge … or we can come up with one
    ourselves? Heh.

  • http://socialmediaexplorer.com JasonFalls

    Great point, J. I'm sure case studies will come. Let's give the tool
    some time and perhaps one will emerge … or we can come up with one
    ourselves? Heh.

  • http://www.StreamThatCause.com/ John

    This is John from StreamThatCause.com.

    Cause pledgers may pledge any amount per-view that they are comfortable with, and may also set a maximum cap on the total amount pledged. This is done when the 'Make A Pledge' page is accessed.

    We also encourage Video Web-A-Thons be used as supplementary fundraisers in conjunction with other fundraising activities to reach even more people since a cause page on StreamThatCause.com is not limited to those who can actually attend or participate in the primary event.

    Thanks for your most constructive input. We appreciate it!

  • http://www.StreamThatCause.com/ John

    This is John from StreamThatCause.com.

    Cause pledgers may pledge any amount per-view that they are comfortable with, and may also set a maximum cap on the total amount pledged. This is done when the 'Make A Pledge' page is accessed.

    We also encourage Video Web-A-Thons be used as supplementary fundraisers in conjunction with other fundraising activities to reach even more people since a cause page on StreamThatCause.com is not limited to those who can actually attend or participate in the primary event.

    Thanks for your most constructive input. We appreciate it!

  • http://www.StreamThatCause.com/ John

    This is John from StreamThatCause.com.

    Cause pledgers may pledge any amount per-view that they are comfortable with, and may also set a maximum cap on the total amount pledged. This is done when the 'Make A Pledge' page is accessed.

    We also encourage Video Web-A-Thons be used as supplementary fundraisers in conjunction with other fundraising activities to reach even more people since a cause page on StreamThatCause.com is not limited to those who can actually attend or participate in the primary event.

    Thanks for your most constructive input. We appreciate it!

  • http://www.StreamThatCause.com/ John

    This is John from StreamThatCause.com.

    Cause pledgers may pledge any amount per-view that they are comfortable with, and may also set a maximum cap on the total amount pledged. This is done when the 'Make A Pledge' page is accessed.

    We also encourage Video Web-A-Thons be used as supplementary fundraisers in conjunction with other fundraising activities to reach even more people since a cause page on StreamThatCause.com is not limited to those who can actually attend or participate in the primary event.

    Thanks for your most constructive input. We appreciate it!

  • bethkanter

    Great to see an updated version of growing hair for a cause! The kids hospital in Houston did this for a fundraiser a couple years back – and the before/after shots are hilarious
    http://beth.typepad.com/beths_blog/2007/12/ed-s

    • http://socialmediaexplorer.com JasonFalls

      Awesome! Thanks for the reminder and link, Beth.

  • http://www.streamthatcause.com/ Kim Shircliffe-Kerfoot

    StreamThatCause.com is looking to partner with nonprofits by giving away unlimited video web-a-thons free for one month. Contact StreamThatCause.com at info@streamthatcause.com to participate.

    StreamThatCause.com Team

  • http://www.streamthatcause.com/ Kim Shircliffe-Kerfoot

    StreamThatCause.com is looking to partner with nonprofits by giving away unlimited video web-a-thons free for one month. Contact StreamThatCause.com at info@streamthatcause.com to participate.

    StreamThatCause.com Team

  • Pingback: Social Media Bloggers Focus on Fundraising and Causes for Good « ThePort Blog: A Community Forum for Not-For-Profits