In the second of our sit down interviews with Drew Curtis, founder of and author of “It’s Not News, It’s Fark,” we learn about media patterns, that Drew’s mom uses IM and is terrified of shingles, Groundhog Day is dumb and proof that the media only cares about New York City lies in the spring time lawn mower stories. Oh, and he tosses out a few swear words, so don’t watch this around the kids.

It’s fair to note, I asked Drew one question and got a  7:25 show out of it.


In tomorrow’s Part 3, Drew outs traditional media advertising models and asserts that social media is “the way to go” to reach consumers in today’s new media landscape.

See Holy Fark! Part 1 here.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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