If there’s one thing I’ve learned about agency life it’s that you’re always evolving. Doe-Anderson has gone through several evolutions in its interactive department since I started here just two and a half years ago. While my efforts in social media touch the interactive department and are often seen as a peripheral function of it, I came from the PR world and was considered outside the tech curtain.

On Monday of this week, I was asked to lead the interactive department at Doe. The challenge to make the integrated interactive model work at our agency is all I needed to say, “yes.” I do love a good challenge.

I can’t do it alone and we have some positions open. If you’re a senior web developer or senior application developer (two positions … one front-end, one back-end) who can develop dynamite websites and/or applications and help develop dynamite web developers working with you, go read our job posting and reach out to me. I want someone who can help me establish best practices in compliant design and development, dynamic and content-centric websites, project management, internal systems, quality assurance and help keep Doe Interactive’s web design and programming at or beyond the best in the industry.

I’ll also be bringing on a third social media manager to work along side Kat French and me. This person will develop content strategies, facilitate listening and conversations for our brands, help devise e-mail marketing, SEO and pay-per-click campaigns and other on-line communications strategies for our clients. I need someone detail-oriented and organized. And, like my job posting when we hired Kat, if you’re not active in the social media space already, you need not apply. For more, see our job posting here.

Finally, with all the work we have and will continue to bring to the table, I need a task-master project manager to shepherd work, interface with clients and client services and help connect the Interactive team with our creatives and client services folks to ensure we truly remain an integrated agency. This individual will be detail oriented and a committed, hard worker instrumental in the success of every project we touch.

Now, the elephant in the room is that Jason Falls is a PR guy, not a developer or IT manager. That’s true. But what this says about Doe-Anderson, in my opinion, is that we know and understand that a website is not something your company or brand can just check off on your list of marketing things to have. We know that the online space offers unprecedented reach and opportunity for your brand. What companies need is an approach that tackles interactive or digital marketing or whatever you want to call it as a strategic effort in online communications.

We will continue our established best practices of building websites and web-based applications by taking each client through a thorough diagnostic process to pinpoint exactly what the goal of their website or online activities are. We will work back from those goals and develop a user experience that will not only engage the intended audiences, but deliver the intended payoff. When we can’t do something, we’ll say so, then we’ll go find a partner who can. But our intent is to have the internal resources to meet the ever-growing interactive needs of our current and future clients.

We will be transparent in our work. We will be honest to a fault. We will always strive for perfection.

And, though fun has to be at the heart of who we are and what we do, we will work our asses off.

So if you want to be a part of that kind of place and join me in a true collaborative effort to lead Doe Interactive, read the job posting and apply. I’ve never been more excited to see resumes as I am now.

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://blog.burbary.com Ken Burbary

    Congratulations on the promo Jason. Sounds like an exciting road ahead for you. I look forward to hearing more about it. Best of luck!

    • http://socialmediaexplorer.com JasonFalls

      Thanks, Ken. I'm looking forward to the challenge.

  • http://insightsandingenuity.com heatherrast

    I'm a relative newbie on the Jason Falls Fan Train, but I'm very glad I grabbed a seat last summer. I'm so excited for you, Jason, because in my “community” heart I know you're a thoughtful, witty, savvy, and talented communications professional–and we've never even met in “real” life. Your interests in building a strong team well-positioned to effectively serve clients is evident simply by the manner with which you crafted this post. It's about the clients' needs, exciting opportunities to move the needle, inspiring people to be stellar, and producing work that you can all be proud of. At the risk of sounding gratuitous, Doe-Anderson and your teammates are some lucky ducks. Go forth and do good!

    • http://socialmediaexplorer.com JasonFalls

      Much thanks, Heather. We intend to do just that. Thank you for the kind words.

  • http://mindblob.typepad.com Luc Debaisieux

    Congratulations Jason! All the best for your new challenge.

    • http://socialmediaexplorer.com JasonFalls

      Thanks Luc. Hope to see you again soon!

  • http://www.nick-rice.com Nick Rice

    Congrats my friend. It won't always be easy or fun, but it's definitely a great move!

    • http://socialmediaexplorer.com JasonFalls

      Nothing that's always easy and fun is really worth doing, though, is it? Heh. Thanks Nick.

  • http://www.pr-squared.com Todd Defren

    Congrats! No surprise that Doe-Anderson found value in your contributions! Good luck, and as always, let me know how I can help on anything.

    • http://socialmediaexplorer.com JasonFalls

      Thank you, Mr. D. Always an honor to have you stop by. Perhaps I'll dream up a way for us to partner. We'll see.

  • http://marketingandthenewmedia.blogspot.com/ Glynn Mangold

    Congratulations, Jason on a well-deserved promotion! I posted your position announcement links to my Facebook group and my link blog. Perhaps some of my students will find their way to your place!

    • http://socialmediaexplorer.com JasonFalls

      Much thanks, Professor Mangold. Hopefully we'll have some Murray State folks in the pipeline.

  • KatFrench

    Congrats, Jason. You do totally deserve it.

    C'mon, people. Let's see those LinkedIn profiles. DM Jason that you're interested. I swear, it really is an awesome work environment. And Louisville is a great place to live and work.

  • http://www.onebyonemedia.com Jim "Genuine" Turner

    I might just be up for a “real job” these days. If nothng else Jason, congrats on leading the charge at DA. If there is anything I can help with, let me know, I'll throw in a little for free. ;)

  • http://www.twitter.com/tweetrich Richard McInnis

    Hi Jason,
    Glad to hear of the new role, well deserved. Looking forward to seeing more great stuff from you and the growing team at DA.
    Cheers,
    Rich

  • http://www.twitter.com/tweetrich Richard McInnis

    Hi Jason,
    Glad to hear of the new role, well deserved. Looking forward to seeing more great stuff from you and the growing team at DA.
    Cheers,
    Rich