I joke that Dan Zarrella has too much time on his hands. The “social media scientist” has been researching the social behaviors behind many social media tools long before HubSpot noticed and gobbled him up. The insights that he’s produced from that research over the years has been a mixed batch of awesomeness that has helped build better tools and refine social media marketing behavior for more efficient use of the tools.

Now Zarrella has turned his attention to conference presentations and, more specifically, how to amplify the effectiveness of them through social media. Since I give a lot of talks, I am interested in his insights. Since many of you may either presently, or in the future, take your social media expertise to the podium, I wanted to share some of those with you. I asked Dan for a sneak peek at his research, which he’ll present with a free webinar on August 19, and he was kind enough to share a nice takeaway with us.

What makes you Tweet about a presentation?

From Dan:

In my research, I found that how often your audience can Tweet about your presentation is limited by how much time they have (labeled as “trying to focus” in the graph above). If they find your talk engaging and interesting, they will probably want to pay as attention and can have some difficulty in pulling themselves away for a few minutes to mention you on Twitter.

I also found that 6.5% of people who took my survey only Tweeted “pithy” soundbites. Soundbites that are under 140 characters and can be understood on Twitter, outside of the greater context of the presentation.

One easy way to add a bit of contagiousness to your presentation and take advantage of my findings is to use “Tweetable Takeaway Slides.” I gave a webinar in June about Facebook marketing that was the 8th most Tweeted about topic, and I credit the takeaway slides for part of that success.

A takeaway slide from Dan Zarrella

My takeaway slides used the format shown above. I included my username and the webinar’s hashtag as well as Twitter bird logo to really drive home the fact that these were “Tweetable.” Slides like these will allow you to pause for a second to let your audience Tweet about your without losing focus or missing anything, and it they will for you to write pithy sound bites perfect for Tweeting.

The takeaway slide insight is just one of the many cool ideas Dan will share on the webinar and in the ebook (also free). You can download the eBook now and register for the August 19th Science of Presentations webinar. See you there.

Oh, and Dan is also the author of The Social Media Marketing Book (affiliate link) which is well worth your investment.

What ideas do you have leading into Dan’s talk that might help make your presentations more conducive to Tweeting, sharing and generating online buzz? Share your thoughts in the comments.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.youngprepro.com/subscribe Onibalusi Bamidele

    Really cool tip,

    Thanks a lot for the great post.

    I have never though of why people tweet posts and this will give me the idea to improve the tweets for my blog.

  • http://twitter.com/bchesnutt Brandon Chesnutt

    Thanks Jason (and Dan) for sharing the info.

    The tweetable takeaways concept is totally awesome. I might experiment and incorporate the idea into my next presentation.

    Brandon
    @bchesnutt

  • http://twitter.com/JGoldsborough JGoldsborough

    Thanks for sharing this concept, Jason and Dan. Sometimes the simplest ideas make the most sense. Too often I have been guilty of forgetting to make it easy for my audience to tweet. Providing your Twitter name on slides, communicating the hashtag, providing sound bytes in 140 characters or less — all things that we often skip because of time when really they should be some of our highest priorities.

  • http://anthonypiwarun.com/ Anthony Piwarun

    Jason, thanks for sharing this – I'll have to download the eBook and use the tips for my wedding coming up in October. I'll be using Twitter at the reception to drive participation so this should come in handy!

  • BryanPerson

    Tweetable Takeaway Slide – what a simple, yet brilliant suggestion! It's one of those ideas where I want to slap myself as I shout, “Now why didn't *I* think of that?” Looking forward to learning more from Dan in the webinar.

  • http://www.pushingsocial.com Stanford @ PushingSocial

    This is a real gem. The Take Away Slide is worth me sending you a tip.
    This excerpt reminded me to make sure my tweets have room to spare as well (120 characters to leave room for RTs) and to look at my titles for tweetability (I think that's a word)

    Dan has always been a secret weapon, nice to see that he's still bringing the thunder.

    • http://socialbutterflyguy.com/ DJ Waldow

      We meet again…

      DJ Waldow
      Director of Community, Blue Sky Factory
      @djwaldow

  • http://socialbutterflyguy.com/ DJ Waldow

    Love the takeaway slide. I started adding “Tweetaway/Takeways” to all of my webinars & presentations. Of course, I professionally borrowed the idea from my colleague, Mr. Christopher Penn.

    See slide #16 here for example: http://www.slideshare.net/djwaldow/social-netwo… (Note: Not trying to plug this presentation, simply showing another way to do it).

    Thanks, Jason, for the sneak peek at the upcoming webinar.

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow

  • http://socialbutterflyguy.com/ DJ Waldow

    We meet again…

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow

  • http://twitter.com/InFocusEDU InFocus Education

    Nice post and thanks for sharing! Love the advice on “Tweetable Takeaway Slides.”

  • http://twitter.com/InFocusEDU InFocus Education

    Nice post and thanks for sharing! Love the advice on “Tweetable Takeaway Slides.” -Ross (InFocus)

  • http://www.socialcubix.com/services/facebook-connect Facebook Connect Integration

    Great constructive post Jason! Loved the way you described how to drive tweets with you presentations. The advice on Takeaway Slide was extremely helpful!

    Thanks!

  • Pingback: Social Media Roundup: August 12, 2010 « Thorne Communications

  • http://occamsrazr.com Ike Pigott

    I am WAY bummed that I will be at the airport, getting on a plane when this is going on.

  • http://jdmeier.myopenid.com/ J.D. Meier

    > Tweetable Takeaway Slides
    Beautiful!

    If you want folks to act, simplify the path.

    • http://twitter.com/laurenamcmullen Lauren McMullen

      There's a take-a-way! Can I Tweet it?

  • http://twitter.com/laurenamcmullen Lauren McMullen

    Those slides could be in an eBook as well with Tweet this button. What a great idea!

  • http://www.estudentaid.com/ Student aid

    The Take Away Slide is worth me sending you a tip. This excerpt reminded me to make sure my tweets have room to spare as well and to look at my titles for tweet ability. I have been guilty of forgetting to make it easy for my audience to tweet. Providing your Twitter name on slides, communicating the hashtag, providing sound bytes in 140 characters or less thanks

  • guest

    I believe your title should read, “How To Drive Twitter With Your Presentations,” since Twitter, the company, is literally the engine that is being moved. 'Tweets' is a noun that means 'multiple postings on twitter'. I felt like your title drew too much attention to the belief that seminars should be as infections as SARS. In some way I feel like a feeble person fell trying to understand it.

  • http://www.leasecar.co.uk http://www.leasecar.co.uk

    Will definitely be getting your book.