Social media mad scientist Dan Zarrella is at it again. Dan has the coolest job in social media, in my opinion. HubSpot pays him to research metrics behind everything. He’s done scientific analysis of Tweets, presentations and more. On Thursday, he’s presenting a free webinar on The Science Of Blogging which I’m sure will give you a dozen or more nuggets of information that will make your blog better, or at least more effective. Go sign up and do the webinar. You’ll learn something. And it’s free. Can’t beat that.

To help motivate me to share the webinar here as opposed to Twitter, Dan gave me a sneak peek at some insights you’ll learn (and learn more about) in the webinar with a handy Infographic on blogging:

The Science of Blogging - From HubSpot and Dan Zarrella

The numbers resonate with me, particularly the fact that 79 percent of folks read blogs in the morning. My early testing of shares of content on Twitter and Facebook show a higher rate of clicks in the morning hours. (Hint: Shoot for about 10:30 a.m. ET for the best chance people will click a link you drop on Twitter.) I’m sure there will be more tidbits we can take away from Dan’s talk. See you there!

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • burhop

    Interesting post, Jason. The number of people reading blogs more than once a day seems high. I wonder if it just means 51% of people read more than 7 posts a week. I know when I read one post, URLs are likely to pull be off to a couple other posts.

    I also wonder what day people read the most blog posts. Maybe he'll answer this at the seminar :-)

    • JasonFalls

      I'm guessing he's got more stats coming in the webinar. If not, he'll

      probably come comment at some point! Thanks for asking.

  • Dorothyray25

    I liked the scientific approach in this article. Thanks.

  • Jens P. Berget

    That's interesting. I wouldn't think that the numbers would be that high of how many people are actually reading blogs. Because when I talk to people in Norway, a lot of them are reading blogs (probably even more than 51%) but they don't know what a blog is.

  • Brandon Andersen

    Thanks for this infographic Jason. I would also like to commend HubSpot's marketing in making an infographic into a webinar invitation. Very cool and effective.

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