If you subscribe to my monthly newsletter,  you learned this last week. And you can stop sitting on the news. If you’re not, I’m tickled to tell you that I’ve been writing and have finished my first book. It’s a collaboration with my friend Erik Deckers which will hit bookstores, including Barnes & Noble, Books-A-Million and Borders, in mid-October. It’s from Que Publishing and is entitled No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing. You can pre-order the book now on the book’s new website at NoBullshitSocialMedia.com!

No Bullshit Social Media

You can choose from Amazon, B&N, Borders, Books-A-Million and Que in the Buy The Book bar in the middle of the page and pre-order. The book will be delivered in mid-October.

As you know, I’ve been arguing for some time now that the vast majority of businesses — real businesses, not tech startups and computer companies — are still not only not using social media marketing well, but not using it at all. The gap between the it-getters and the mainstream consumers and business owners is vast. This book is for those who are still hesitant and think social media is playing on the Internet as opposed to a strategic communications channel that drives business.

Erik and I walk readers through what social media marketing can do for business, how to decide what you want it to do for yours and how to plan, activate and measure what you do. This book is not about Facebook and Twitter. It’s about using social media marketing as a business driver. It’s no-nonsense, no smoke-and-mirrors … No Bullshit. It will reinforce what you know, give you more ideas and help those you work with see social media marketing as a viable mechanism to reach, involve and persuade consumers to do more than “Like” or follow.

And if you know a small business owner that hasn’t jumped on the social media train yet, buy this book for them. They’ll learn a ton and thank you later.

And yeah … it’s written with a little attitude. I figured you might enjoy that part.

You can see some early reviews from folks we were able to get some pre-edit copies to here.

Thank you for buying a copy. And for telling your friends and colleagues to buy a copy. No, it won’t be in your hands until October, but I’ll be honored that it will be.

What You Can Do To Help Us

If you have a blog, forum, or other online audience that we can help provide content for in the form of an interview, a guest post or something even a little more fun, we’d be honored to do so. We can talk about the book, but more importantly, we can talk about how social media marketing can help the businesses of your audience members. If you’d like us to join you in helping your audience, let us know how and we’ll try to schedule it! Just fill out our form and let us know the details.

Erik and I want to come to your community and blow the roof off the joint with the No Bullshit message. We’re busy working on a book tour and adding dates rapidly. If you have a group, organization or business that would like to sponsor a book tour visit, we’re keeping it simple: Travel expenses and 100 books for one of us. Travel expenses and 175 books for both of us. (We can get you bulk book discounts.) You can give the books away to the attendees, your company or local businesses. We’ll come, talk to your group, get them fired up about social media marketing and even sign books if you like.

(I still can’t quite see my signature being worth anything to anyone if it’s not on a check, but I’ll get used to it, I guess.)

Help us book a stop in your town!

Just fill out the form on the book website. We want to get out and meet everyone we can, talk about the No Bullshit approach to social media marketing. Hell, we may even bring T-shirts to give away!

Other than that, just keep being you. The fact that you read this blog, subscribe to my newsletter, share my content, follow me on Twitter … or whatever you do in relation to what I do … I’m humbled by it regularly. Thank you. This is a big achievement for me and without your readership, encouragement and the like, it wouldn’t be possible.

And that’s no bullshit, gang.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://twitter.com/NathanRKing Nathan King

    Looking forward to reading this one! I was just speaking at a local social media event last week and I’m still surprised at the number of people who don’t use social media. I’m curious to learn more about the book.

    • http://socialmediaexplorer.com JasonFalls

      I’ve been touring the country (and to a certain extend the world) since 2007 talking about social media and I never fail to be shocked at the lack of use or understanding. That’s why we wrote the book. I hope you find it useful, sir. Thanks!

  • Troolsocial

    Congrats Jason! I look forward to reading your book! I love to learn more about the ins and outs of Social Media when and where ever I can!
    Elaine Lindsay
    TROOL Social Media

    • http://socialmediaexplorer.com JasonFalls

      Thank you, Elaine. I’m honored you’d get the book. Happy to be useful!

  • http://trafficcoleman.com/blog/official-black-seo-guy/ Black Seo Guy

    Social media is still the hottest ticket on the market and its great to see people riding the band wagon. Jason I think i might just take a peek at your book bro..you can never be to smart.

    “Black Seo Guy “Signing Off”

    • http://socialmediaexplorer.com JasonFalls

      You never fail to crack me up, man. Hope the peek is worth it. Thanks for your continued readership and comments. 

  • http://womeninbusinessradio.com Michele Price

    Jason, so happy to see this, sent you request via your form (following your rules) for radio interview.

    Let’s talk about how to have something for our local SMC Houston.

    Congrats DUDE!

    • http://socialmediaexplorer.com JasonFalls

      Thanks Michele. Can’t wait to come to Houston!

  • http://insightsandingenuity.com heatherrast

    Those sitting between the it-getters and the mainstreamers need you. So very happy to learn of your exciting news, congratulations!

    • http://socialmediaexplorer.com JasonFalls

      Appreciate you, Heather. Thanks for all your support and encouragement … and awesome content here! 

  • http://insightsandingenuity.com heatherrast

    Those sitting between the it-getters and the mainstreamers need you. So very happy to learn of your exciting news, congratulations!

  • http://Twitter.com/Ed Ed

    Amen! I’m glad you addressed this, from this angle. Congratulations on the launch! 

    • http://socialmediaexplorer.com JasonFalls

      Thanks, Ed. And thanks for swinging by to comment. You rock, bro.

  • http://www.mblast.com Gary Lee

    Congrats on the new book Jason!   Looking forward to getting my hands on it, and continuing to learn from you.

    • http://socialmediaexplorer.com JasonFalls

      Thanks, Gary. Glad we’re connected and working together on events and such. You’re a stud, man.

  • Anonymous

    Congratulations Jason and Erik! I’m very happy for both of you, and particularly proud of our very own Erik!  I’m looking forward to seeing the book…I know it will be good!

    • http://socialmediaexplorer.com JasonFalls

      Thanks, Nancy. Awesome to work with Erik on the project. We’re pretty proud of it and can’t wait for everyone to see it.

  • http://www.facebook.com/people/Jamie-Favreau/712406420 Jamie Favreau


    • http://socialmediaexplorer.com JasonFalls

      Thank you, dear!

  • http://www.theuniversalmathematics.com/ DIESEL

    Can’t wait to read the new book, looks very interesting!

    • http://socialmediaexplorer.com JasonFalls

      Appreciate it. It was interesting to write, fo sho. Heh.

  • http://blog.adminitrack.com/ Adminitrack

    Congratulations! I can’t wait to pick one off the shelf!

    • http://socialmediaexplorer.com JasonFalls

      Thanks! Can’t wait for you to!

  • http://www.linkedin.com/in/JavaSTL Brad Hogenmiller

    Congrats Jason, looking forward to supporting this sucker and getting you back to St. Louis. Hopefully to a Cardinal game too, since you’re stuck supporting those Pirates… ;)

    • http://socialmediaexplorer.com JasonFalls

      Watch it, bro. Last time I looked (this afternoon) those Cards and Pirates were tied for 2nd. Heh. Thanks, man. Looking forward to St. Louis!

  • http://pulse.yahoo.com/_XT7W7PR4ZZIBPVT2IRMT4KOZSQ Margery Neal

    I paid $32.67 for a XBOX 360 and my mom got a 17 inch Toshiba laptop for $94.83 being delivered to our house tomorrow by FedEX. I will never again pay expensive retail prices at stores. I even sold a 46 inch HDTV to my boss for $650 and it only cost me $52.78 to get. Here is the website we using to get all this stuff, LiveCent.com

  • http://twitter.com/JGoldsborough JGoldsborough

    Kudos, JF. What an incredible accomplishment. And no surprise that you were able to do it. In fact, the only thing I’m surprised about is that it’s your first :).

    I agree with you completely on one point…There are a few companies out there that have truly integrated social media into their marketing mix as a tool that can help them better reach their customers and achieve their objectives. And then there are a bunch of orgs BSing their way through it. Many of us who live and breathe this stuff everyday think it’s mainstream. It isn’t, especially not in coprorate America. Far from it. I’m sure your book will help move the needle. Cheers!

    • http://socialmediaexplorer.com JasonFalls

      Thanks, Justin. Appreciate your support and encouragement. And glad to hear
      your perspective isn’t too far from what I’ve seen. You’re a superstar. Now
      when are you writing yours? Heh.

  • http://www.online-business-virtual-assistant.com/ Virtual Business Assistant

    Hi Jason,
    Most of the small companies are still blissfully ignorant of social media influence on customer choice of products/services. This should help them know that you can no longer ignore FB, Twitter or Youtube while planing their marketing strategy.

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  • http://www.ioncorporation.com/blog markivey

    Jason-  I think what’ll carry this book over the top goes beyond your deep knowledge of social media-but the way you bring your common sense (NO BS) perspective and sharp wit to the table..makes it an easier read, even for the social media nuts like me who read this stuff for a living.. Good luck!

    • http://socialmediaexplorer.com JasonFalls

      Thanks, Mark. Like button is fixed (again). Facebook keeps changing stuff
      and breaking the code. Grrr.

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  • Daleu

    Probably a decent book but the title is a turn-off.  You’re better than that….

    • http://socialmediaexplorer.com JasonFalls

      Judging a book by its cover? Heh. I think if you get into the book, you see the reason for the title. And we’ve not had much push back on the title at all. People are responding to it and it’s useful for them. But you’re certainly welcome to your opinion. Thanks for the comment.

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