Note: The following is a guest post featuring helpful tips and tricks to make your corporate (or personal) blog more social media friendly. They come from my friend Dan Zarrella, the mad scientist of social media, who has just published his first book,”The Social Media Marketing Book,” published by O’Reilly. You can order it in the Amazon thingy below. I recommend you do. Dan’s smart and as you’ll see from the tips below, he knows his stuff.

A blog should be your first step into social media and it can form the hub of all your social marketing efforts. There are a number of great ways to integrate a blog with other platforms, including Twitter, social networks, social news and social media sharing sites. Here’s the 8 most important ways.

Auto Tweeting
There are a number of plugins that exist for blogging platforms that will automatically Tweet your new posts. Alex King’s Twitter Tools is one popular example. They’ll often use (by default or through configuration) the prefix “New Blog Post” before the title of the post and a link to it. My ReTweet research has shown that this phrase is one of the most commonly ReTweeted, meaning that auto-tweeting of your new posts is accepted and enjoyed by most users.

The TweetMeme Button
Guy Kawasaki calls the TweetMeme button the most important button on the web today. It’s a simple piece of javascript code that displays the number of times a post has been Tweeted and includes an easy one-click Tweeting functionality for your readers. There’s no reason to not include this on each of your posts, and there is a WordPress plugin from TweetMeme that makes it easy to add.

Social Media Comments
Threaded comment system Disqus will scan Twitter for links to your post and include some of them in the comments section. This is great for extending the conversation about your content into Twitter and providing a level of social proof that other people also like your stuff. There is a WordPress plugin for Disqus, but it can be a little more complex to setup that TweetMeme and Twitter Tools.

Social News Voting Buttons
Some of the biggest traffic generators on the social web are social news, voting and bookmarking sites like Digg, Reddit, Delicious and Stumbleupon. There are a handful of plugins (my favorite is Sexy Bookmarks) that allow you to include each submission and voting buttons for many of these sites. You should also research your niche and find any topic specific news sites to include buttons from.

Add to Facebook Buttons
Of course the most popular social media site is actually a social network, Facebook allows its millions of users to post links to content they found and liked from around the web. There are a number of plugins (including Sexy Bookmarks) that allow you to add a “Add to Facebook” button to your blog, and since chances are high that your readers have profiles, you should do that.

Pulling Content into a Facebook Page
If you’ve setup a Facebook page as you should for your brand, you can use the Notes app to integrate your blog content. This will pull new posts from your RSS and post them to your page, keeping it constantly updated with fresh content. You can also use Social RSS to pull the content into its own tab with more functionality than Notes.

Pulling Content into your LinkedIn Profile
LinkedIn allows you to specify an RSS feed for your blog and it will pull in your posts and display them on your profile. This is an easy and fast way to spread your content even further.

Embedding Social Media Sharing

Most social media sharing sites, like YouTube, Slideshare and Flickr allow you to embed media directly into your blog posts. This is a great way to spice up textual content and encourage your readers to embed your content on their sites.

Get more tips like this and learn about the full range of social media marketing platforms, tool, techniques and strategies from Dan Zarrella’s book “The Social Media Marketing Book,” published by O’Reilly.


Subscribe to the blog | Subscribe to the newsletter | Follow Jason on Twitter

Did you enjoy this blog post? If so, then why not:Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter |

About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

Other posts by

Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://oldmedianewtricks.com Daniel_Honigman

    Some basic tips here, Jason, but some good ones nonetheless!

  • http://www.theskooloflife.com/ Srinivas Rao

    Thanks guys. I'm actually interviewing at a company today to the corp social media manager so this is actually a nice thing to have in my pocket for discussion :)

  • http://jasonkeath.com jakrose

    I find it interesting that a lot of these “social tools” are not entirely that social, more broadcast or media when you break them down. Not so much conversational. I suppose that is where the humans come in.

    I would definitely recommend many of these tools, but I think the best thing a corporate blog can do be “more social” – to generate discussion and community – is understand the content that will drive that activity.

    • http://dannybrown.me Danny Brown

      Have to agree here on the broadcast part when talking about auto-tweeting blog posts. I prefer someone taking the time to tailor it, and even lead with a question, which will get me more interested than a staid “New blog post” approach.

      I used DisQus, but find the lack of full mobile support for commenting (and the seemingly regular dropping of Reactions, or the wrong ones) a bit of an issue, so have gone back to the standard WordPress comments.

      Even Tweetmeme seems to be having issues these days – what is it with these social plug-ins lately? ;-) I've changed my retweet button over to the BackType Tweetcount option instead, seems a lot more stable.

      Cheers!

      • http://jasonkeath.com jakrose

        I just switched a couple sites from Tweetmeme to Backtype. Thanks for the tip.

        What do you mean a lack of mobile support for commenting?

        • http://dannybrown.me Danny Brown

          DISQUS doesn't offer support for BlackBerry's at the minute (or at least limited), and may be other smart phones as well. So, when you're on a blog via mobile, you can read the comments but can't leave any.

          • http://jasonkeath.com jakrose

            Ahhh. Ok, I am with you now. Never thought about that. Wonder how many people are actually leaving comments from BBs? Would be interesting data to see.

            Thanks Danny

  • http://mightybrand.com/blog Ryan Waggoner

    I'd recommend IntenseDebate as an alternative to Disqus.

  • http://www.jeremiahwean.com/blog Jeremiah M. Wean

    Excellent resources. I hadn't heard of the Sexy Bookmarks, or Social RSS. I plan on trying the Social RSS with Facebook. I had just been importing through Fan Page.

    I few of others I use and really like.

  • http://www.verticalmeasures.com/ Kaila S | Vertical Measures

    Great suggestions! I listened to Dan at Pubcon, and he had some really great info about Twitter and his new book is awesome too.

  • http://twitter.com/LevelTen_Colin Colin Alsheimer

    Kind of have to agree with Daniel here, good tips, but pretty basic. And I don't think you would necessarily have social success just by having those items. It takes much more work and effort than just including a few social sharing widgets.

  • http://twitter.com/lulugrimm Lisa Grimm

    I found this post very useful and thank you for sharing. Basic to some, very helpful for me. The learning curve and gap is large:) Thanks for your post Dan.

  • http://www.prbristol.co.uk PRBristol.co.uk

    Thanks for sharing this. Think that it is good to have content where people feel most comfortable in the social space.

    Particularly love the Disqus plug in too. I will be adding this to my blog (as I am working on it now!)

  • brianbluff

    Great point “Most social media sharing sites, like YouTube, Slideshare and Flickr allow you to embed media directly into your blog posts. This is a great way to spice up textual content and encourage your readers to embed your content on their sites.” I particularly like slideshare it's great for achieving good search engine ranking.

  • http://OnlineMarketingMashup.com Zack

    Nice post. I have some plugins to check out now! Just signed-up for your feed.

  • Pingback: “Flexibility” Key to Social Media Success: Q&A with Progress DataDirect Software – The Buzz Bin

  • http://www.andy-michaels.com/ Andy Michaels

    Thanks for the tips. I'm looking into some of your tips that I haven't tried yet.

    ———————
    Andy Michaels
    http://www.andy-michaels.com/

  • http://www.infinitecomm.net/ Kayvan Mott

    Sweet and to the point! Any preferences on using an automatic tweet program like let's say HootSuite over TweetDeck??

    Kayvan Mott

  • Pingback: Zona Bloguismo (6-11 de Diciembre)

  • http://www.annelienaes.com Annelie Näs

    Thank you for this summary, and it works for all blogs just not corporate.

  • http://twitter.com/herdboy Mustaq

    Great post, just to add that we also have a TweetMeme button available as a Joomla plugin . http://herdboy.com/free-stuff-extensions-graphi

  • Pingback: Box Scores, Nov. 30-Dec. 6: “A Mensa Crisis, Timing & Sharks!” « Work. Play. Do Good.

  • Pingback: Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg

  • Pingback: Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg | Business-Blog-Consultant

  • rianne

    hi

  • http://www.college-paper.org/custom-term-paper.html research paper writers

    Thanks for sharing information, great help for me. Most of the time I'm busy reading different stories online and I want also write my own. I want to write it to my site and share it with my friends. Sharing your post is really appreciated.

  • Pingback: Beste Internet Marketing berichten van 2009 « Narrowcasting & Digital Signage weblog

  • http://www.wholesaleinc.net/ wholesale Electronics

    I plan on trying the Social RSS with Facebook. I had just been importing through Fan Page.

  • http://sexybokmarks.net/ Josh

    Hey Jason, sorry for being so late in this reply… but thanks for mentioning SexyBookmarks as your favorite!

    Better late than never I suppose!

    • http://socialmediaexplorer.com JasonFalls

      Thanks Josh. The post was actually written by Dan Zarrella, but I dig
      ya too. Thanks for stopping by!

      • http://sexybokmarks.net/ Josh

        See what I get for just glancing at the picture at the top? haha

        Sorry about that!

  • http://gisnap.com gisnap

    Thanks for sharing, i love this post

    http://currnews.com/
    currnews.com
    Very much live news

    • http://socialmediaexplorer.com JasonFalls

      Thanks for saying so.

  • http://www.wholesaleinc.net/ china wholesale

    Learn much, thanks for sharing.

  • air jordan 17

    It looks good,I have learn a recruit!
    Recently,I found an excellent online store, the
    news-need.com
    are completely various, good quality and cheap price,it’s worth buying!

  • http://www.discount-nike-dunk-shoes.com nike dunk

    Hhe article's content rich variety which make us move for our mood after reading this article. surprise, here you will find what you want! Recently, I found some wedsites which commodity is colorful of fashion.
    http://www.assure-every.com

  • http://www.boots-store.co.uk ugg boots

    “Here elaborates the matter new balance shoes not only extensively but also detailly .I support the
    write's unique point.It is useful and benefit to your daily life.You can go those
    sits to know more relate things.They are strongly recommended by friends.Personally

  • http://www.boots-store.co.uk ugg boots

    “Here elaborates the matter new balance shoes not only extensively but also detailly .I support the
    write's unique point.It is useful and benefit to your daily life.You can go those
    sits to know more relate things.They are strongly recommended by friends.Personally

  • http://www.boots-store.co.uk ugg boots

    “Here elaborates the matter new balance shoes not only extensively but also detailly .I support the
    write's unique point.It is useful and benefit to your daily life.You can go those
    sits to know more relate things.They are strongly recommended by friends.Personally

  • http://www.usa-basketball-shoes.com usa basketball shoes

    The post is very well.So I often come in . I believe all of us like fashion. Recently,I browse the web ,I found these websites are pretty good. Let everybody can be satisfied. basketball shoes outlet

  • http://www.reallyeasycart.co.uk Ecommerce

    Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. One of the key components in successful social media marketing implementation is building social authority.

  • angle07