David Finch

David Finch

This week Dan Schawbel, of the Personal Branding Blog released his latest book, Me 2.0. Dan has become a leading personal branding expert for Gen-Y. He also has introduced a whole new generation to personal branding. Dan’s approach has afforded him the opportunity to be recognized by leading advertising publications as well as publishing his own magazine called, Personal Branding.

Me 2.0 builds upon the foundation on how you can command your career in four steps. Me 2.0 constructs a step-by-step approach on how you can,

  • Discover Your Brand
  • Create Your Brand
  • Communicate Your Brand
  • Maintain Your Brand

From these principles that Me 2.0 develops, you can take use them to possibly avoid being let go from your current job. Me 2.0 Personal Branding Book – Dan SchawbelThrough social media you now have the tools to empower you to be seen and heard. With these tools and brand building strategies you can,

  • Become a Invaluable Asset to Others
  • Be the Go-To Person for a Specific Skill
  • Gain Self-Confidence
  • Focus on Social Equity Instead of Just Monetary Equity
  • Build Your Network Before it’s Needed
  • Use Advertising to Brand Yourself… Everywhere!
  • Through Personal Branding Strategies Become Visible
  • Branding Techniques that Catch the Eye of Those Outside of Your Network
  • Position Yourself as a Content Producer Instead of Just a Consumer
  • Be a Collector of Endorsements

Even in our current economic state, Dan presents case studies where these types of strategies are working. I’m sure that in a recession where over 3.6 million jobs have been lost and the end not in sight, perhaps within the pages of Me 2.0 you could find a few survival tips that will position yourself as someone that brings something of value to the table.

If this topic is something that generates curiosity and you would like to optimize social networks and tools, then this is a book you’ll want to check out.
Make sure you visit the book’s website, www.personalbrandingbook.com and also Dan’s blog www.personalbrandingblog.com.

What are your thoughts about personal branding?
Leave a comment.

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About David Finch

David Finch

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Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://twitter.com/bViral bViral

    Social Media Explore Me 2.0 – Build A Powerful Brand To Ensure Career Success: This week Dan.. http://twurl.nl/xmjwcx

    This comment was originally posted on Twitter

  • http://thelostjacket.com Stuartfoster

    Personal Branding is great for an individual, but how do you balance it with the needs of a company? I've been pondering this for a while and just wanted to get your thoughts on it David.

  • http://thelostjacket.com Stuartfoster

    Personal Branding is great for an individual, but how do you balance it with the needs of a company? I've been pondering this for a while and just wanted to get your thoughts on it David.

  • http://thelostjacket.com Stuartfoster

    Personal Branding is great for an individual, but how do you balance it with the needs of a company? I've been pondering this for a while and just wanted to get your thoughts on it David.

  • http://thelostjacket.com Stuartfoster

    Personal Branding is great for an individual, but how do you balance it with the needs of a company? I've been pondering this for a while and just wanted to get your thoughts on it David.

  • http://twitter.com/TweetCRM TweetCRM

    Me 2.0 – Build A Powerful Brand To Ensure Career Success http://tinyurl.com/dgwdrk

    This comment was originally posted on Twitter

  • http://twitter.com/prblogs prblogs

    SMExplorer: Me 2.0 – Build A Powerful Brand To Ensure Career Success: This week Dan Schawbel, of the .. http://tinyurl.com/dgwdrk

    This comment was originally posted on Twitter

  • http://twitter.com/goodsocial goodsocial

    Me 2.0 – Build A Powerful Brand To Ensure Career Success http://tr.im/iASv

    This comment was originally posted on Twitter

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  • http://twitter.com/ccash4 ccash4

    Me 2.0 – Build A Powerful Brand To Ensure Career Success | Social …: Become a Invaluable Asset to Others; Be t.. http://bit.ly/n90k6

    This comment was originally posted on Twitter

  • http://twitter.com/Susuh Susuh

    “Me 2.0-Build A Powerful Brand To Ensure Career Success” @davidfinch reviews @danschawbel ‘s new book http://tr.im/iCYU

    This comment was originally posted on Twitter

  • http://twitter.com/StefanW StefanW

    “Me 2.0-Build A Powerful Brand To Ensure Career Success” @davidfinch reviews @danschawbel ‘s new book http://tr.im/iCYU

    This comment was originally posted on Twitter

  • http://twitter.com/MarciDesign MarciDesign

    Me 2.0 – Build A Powerful Brand To Ensure Career Success:
    http://tiny.cc/6Og7l

    This comment was originally posted on Twitter

  • http://twitter.com/belindaang belindaang

    Me 2.0. How to build a powerful personal brand to ensure career success ~ http://bit.ly/z74c

    This comment was originally posted on Twitter

  • http://twitter.com/Rynge Rynge

    RT @belindaang: Me 2.0. How to build a powerful personal brand to ensure career success ~ http://bit.ly/z74c #personalbranding

    This comment was originally posted on Twitter

  • http://www.entrepreneurial-women-now.com/ AnnEvanston

    I so totally agree David! I think our world is moving more and more to an independent contractor, virtual world, which means individual have to see themselves as the brand. I always say: “Who you are, and what you do are two different things.”

    Ann Evanston
    The Warrior is within You
    http://www.warrior-preneur.com

  • http://www.entrepreneurial-women-now.com/ AnnEvanston

    I so totally agree David! I think our world is moving more and more to an independent contractor, virtual world, which means individual have to see themselves as the brand. I always say: “Who you are, and what you do are two different things.”

    Ann Evanston
    The Warrior is within You
    http://www.warrior-preneur.com

  • http://www.entrepreneurial-women-now.com/ AnnEvanston

    I so totally agree David! I think our world is moving more and more to an independent contractor, virtual world, which means individual have to see themselves as the brand. I always say: “Who you are, and what you do are two different things.”

    Ann Evanston
    The Warrior is within You
    http://www.warrior-preneur.com

  • http://www.entrepreneurial-women-now.com/ AnnEvanston

    I so totally agree David! I think our world is moving more and more to an independent contractor, virtual world, which means individual have to see themselves as the brand. I always say: “Who you are, and what you do are two different things.”

    Ann Evanston
    The Warrior is within You
    http://www.warrior-preneur.com

  • http://twitter.com/sazbean sazbean

    Me 2.0 – Build A Powerful Brand To Ensure Career Success http://ping.fm/5KU8w

    This comment was originally posted on Twitter

  • Sheryl sever

    Love this! It's what I call You, Inc. We are finally moving beyond that “what do you you do” as an icebreaker.
    Think you might like some of my posts as well. http://www.sherylsever.com

  • Sheryl sever

    Love this! It's what I call You, Inc. We are finally moving beyond that “what do you you do” as an icebreaker.
    Think you might like some of my posts as well. http://www.sherylsever.com

  • Sheryl sever

    Love this! It's what I call You, Inc. We are finally moving beyond that “what do you you do” as an icebreaker.
    Think you might like some of my posts as well. http://www.sherylsever.com

  • Sheryl sever

    Love this! It's what I call You, Inc. We are finally moving beyond that “what do you you do” as an icebreaker.
    Think you might like some of my posts as well. http://www.sherylsever.com

  • http://twitter.com/AnnEvanston AnnEvanston

    @jycmba works perfect for me! http://ow.ly/2Jkn

    This comment was originally posted on Twitter

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  • http://twitter.com/andinarvaez andinarvaez

    Me 2.0 by David Finch http://bit.ly/WUzxN Right on time for #SAMPRB & our personal branding topic

    This comment was originally posted on Twitter

  • http://twitter.com/colleenpence colleenpence

    Me 2.0 by David Finch http://bit.ly/WUzxN Right on time for #SAMPRB & our personal branding topic (via @andinarvaez)

    This comment was originally posted on Twitter

  • http://twitter.com/jontv jontv

    Build A Powerful Brand To Ensure Career Success http://is.gd/tnQK

    This comment was originally posted on Twitter

  • http://realestatelicensedirect.com real estate license

    Personal branding is very important for building a successful real estate career and over the years I have had the pleasure of helping a good couple hundred agents build a stronger personal brand, as their personal brand is often all they have to go on. Now, with that being said, I really think that this book is something that would greatly benefit many agents in this industry, so I will certainly be spreading the word, thanks for the share!

  • http://realestatelicensedirect.com real estate license

    Personal branding is very important for building a successful real estate career and over the years I have had the pleasure of helping a good couple hundred agents build a stronger personal brand, as their personal brand is often all they have to go on. Now, with that being said, I really think that this book is something that would greatly benefit many agents in this industry, so I will certainly be spreading the word, thanks for the share!

  • http://realestatelicensedirect.com real estate license

    Personal branding is very important for building a successful real estate career and over the years I have had the pleasure of helping a good couple hundred agents build a stronger personal brand, as their personal brand is often all they have to go on. Now, with that being said, I really think that this book is something that would greatly benefit many agents in this industry, so I will certainly be spreading the word, thanks for the share!

  • http://realestatelicensedirect.com real estate license

    Personal branding is very important for building a successful real estate career and over the years I have had the pleasure of helping a good couple hundred agents build a stronger personal brand, as their personal brand is often all they have to go on. Now, with that being said, I really think that this book is something that would greatly benefit many agents in this industry, so I will certainly be spreading the word, thanks for the share!

  • huangqin
  • http://www.realestatelicense.com/ real estate license

    I guess branding is how people judge you based on. I guess the fastest way to build out the branding is ppc and social media marketing would be great.

  • http://www.realestatelicense.com/ real estate license

    I guess branding is how people judge you based on. I guess the fastest way to build out the branding is ppc and social media marketing would be great.

  • Jason

    I wish you people would quit leaving spam comments to junk websites, if it were good people would visit!

  • http://www.fremont.edu/ Fremontcollege

    I totally agree with David. The hardest part would be balancing out personal and corporate branding.

  • http://www.fremont.edu/ Fremontcollege

    I totally agree with David. The hardest part would be balancing out personal and corporate branding.

  • http://www.facebook.com/profile.php?id=100001926001359 Shyloh Jacobs

    Thank you for sharing this information! I will keep this in mind right when I get out of west virginia real estate school! I am going to bookmark this page for later!

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