I spent the morning recently with Keith Ringer and Chuck Burke of MetroMojo.com. The parent company of LouisvilleMojo.com, one of the first, and to my knowledge most successful, local social networks, MetroMojo has repositioned itself as a white label social networking solution. The biggest difference between MetroMojo and others? Proven scale and long-term experience.

With LouisvilleMojo.com hitting 50 million pageviews per month and serving as a sandbox-type test platform for the feature set, clients of MetroMojo’s platform can rest assured features will scale and servers will be able to handle the load. Because of the diversity in feature offerings, an established advertising platform and Mojo’s approach as content enablers, not primary content providers, the solution is custom made for media properties (television and radio stations or newspapers) trying to leap the Web 2.0 hurdle.

While we were there, Keith and Chuck sat down for an episode of Social Media Explorer TV.

MetroMojo.com is the place to go for more information. You can also check out LouisvilleMojo.com to see the local social network in action. The new feature set will appear over the next few weeks in the form of content placement and promotion.

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://mariadkins.com Mari Adkins

    I was listed on LexingtonMojo for a few months not long after it got started. I deleted my account when I started getting stupid “watch my webcam” comments / e-mails and other things I'm not going to mention in a public post. :/ Maybe the system has improved since then, but I'm wary.

    • http://socialmediaexplorer.com JasonFalls

      Hey Mari,

      Certainly there can be an overtone of a dating atmosphere at Mojo. When it first launched it almost had that vibe because, as Chuck says in the video, he used a lot of Maxim magazine to inspire terminology and what-not and they didn't know how to do people/friend search well, so they went on dating site setups.

      I was even under the impression it started as a dating site, so I even had that impression.

      What I've learned about Mojo (I'm on LouisvilleMojo.com) is that it is what you make it. There are 50-somethings talking about book club and knitting, there are 20 somethings looking for party crowd folks and so on. It's all about how you weed through the friends and contacts. It's no more or less stalker-ish than MySpace, it's just hyper-local so the elements there who might be looking for a good time think it's more of a possibility than it really is.

      At the end of the day, though, you can only fit in so many social networks. If local is what you're looking for, the Mojos are pretty strong.

      Thanks for the feedback.

  • zazo

    Greetings from India! Thanks Jason for all really cool information on your blog, This is my first comment so i could not post more till i explore your blog more than what i read till now. I just want to add onething which could be out of the topic that Social networking has a very big potential in developing and undeveloped countries, For eg If I take example of India then its a fresh trend though its a old story in US and Europe. Long way to go for us.
    Thanks again for providing such nice plave to understand social networking and social media.
    Best Regards,
    zazo.

  • zazo

    Greetings from India! Thanks Jason for all really cool information on your blog, This is my first comment so i could not post more till i explore your blog more than what i read till now. I just want to add onething which could be out of the topic that Social networking has a very big potential in developing and undeveloped countries, For eg If I take example of India then its a fresh trend though its a old story in US and Europe. Long way to go for us.
    Thanks again for providing such nice plave to understand social networking and social media.
    Best Regards,
    zazo.