Jason Falls

Jason Falls

It’s almost time to put the 2009 predictions to bed, but my buddies and MindSalt, a branding and PR firm here in Louisville, added a fun bell and whistle to the process I thought was worth bringing to your attention. First, the meat.

MindSalt’s 2009 predictions for the marketing and branding world include the following, the full list of which can be found on their blog:

Honesty & simplicity drive consumer decisions.

2008 was a year of mixed messages. From politics to business, consumers are being bombarded from all sides with broad claims of little substance. In 2009, clarity will be key. Clear messages served up in simple, creative ways will be essential to building and maintaining trust with consumers.

Time-snippets replace time-slots.

Attention is the biggest hurdle for marketers to overcome. No longer do we carve out specific time for watching TV, reading the newspaper, or even surfing the web. We grab snippets of media throughout the day, 2 minutes here, 20 minutes there. Brands that are able to engage their consumers in short burst are the ones that will get the attention.

Employees become your best marketing asset.

Businesses are all struggling to create strong advocates for their brands, however, the best consumer advocates are actually all around you – your employees. Everyone in your organization is an ambassador of your brand. To create a word of mouth program, start by giving your employees something to talk about.

Businesses must give first.

To get attention in 2009, businesses must give something away first. Now we don’t mean for all businesses to go out and buy stress balls for their customers. We mean that businesses must deliver value prior to a sale through some means of education, entertainment or sample that reflects your business’ product or service offering.

The last one is my favorite, of course, because businesses and brands are all too often caught up in what they get out of it with no mind at all to the consumer experience. They believe that their product or service alone is all the need to bring to the table. Guess what? You have competitors which means you’d better bring that and then some. Giving … the economy of free … the Because Effect … karma … call it what you will. Giving is how you will ultimately get in our new, consumer-driven economy.

And to add a little sizzle to the prediction, the MindSalt gang has developed a Magic 9-Ball for predictions. Check it out here. You can even file away your own prediction answer so the tool is a fun little play thing that consumers can add to as well.

Good work guys. And good thoughts as well.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://winning2win.com Erwin Chua

    Great post!

    It's high time businesses come back to the old way of taking care of customers. Consumers are getting tired of fast food-like transactions and yearning for mpre meaningful connections.

    All the Best!

    Regards,

    Erwin Chua
    Winning To Win With Erwin Chua – Internet Marketing Advice
    http://winning2win.com
    http://www.twitter.com/waywalker0101

    • http://socialmediaexplorer.com JasonFalls

      Thanks Erwin. Appreciate your additional thoughts.

  • http://winning2win.com Erwin Chua

    Great post!

    It's high time businesses come back to the old way of taking care of customers. Consumers are getting tired of fast food-like transactions and yearning for mpre meaningful connections.

    All the Best!

    Regards,

    Erwin Chua
    Winning To Win With Erwin Chua – Internet Marketing Advice
    http://winning2win.com
    http://www.twitter.com/waywalker0101

  • http://winning2win.com Erwin Chua

    Great post!

    It's high time businesses come back to the old way of taking care of customers. Consumers are getting tired of fast food-like transactions and yearning for mpre meaningful connections.

    All the Best!

    Regards,

    Erwin Chua
    Winning To Win With Erwin Chua – Internet Marketing Advice
    http://winning2win.com
    http://www.twitter.com/waywalker0101

  • Pingback: “Mindsalt - Magic ‘09 Ball” Ad Agency Promotion « FUEL LINES

  • Ron

    “Businesses must give first.”

    IMHO

    Sir Jason, I do think this subject is still the best of all. This is a proven effective method throughout the years.

    • http://socialmediaexplorer.com JasonFalls

      True, that. Thanks Ron.

  • Ron

    “Businesses must give first.”

    IMHO

    Sir Jason, I do think this subject is still the best of all. This is a proven effective method throughout the years.

  • Ron

    “Businesses must give first.”

    IMHO

    Sir Jason, I do think this subject is still the best of all. This is a proven effective method throughout the years.

  • Pingback: 2009: Hot or Not » The Buzz Bin

  • b160allen

    Authenticity will be king in the coming years. People today don't want the sizzle anymore they want the steak. If this country had heeded the message of value creation in their business, we wouldn't have some of the financial issues that we have today. I like the predictions and hope they come true.

    • http://socialmediaexplorer.com JasonFalls

      Me too. Thanks for the comment.

  • b160allen

    Authenticity will be king in the coming years. People today don't want the sizzle anymore they want the steak. If this country had heeded the message of value creation in their business, we wouldn't have some of the financial issues that we have today. I like the predictions and hope they come true.

  • b160allen

    Authenticity will be king in the coming years. People today don't want the sizzle anymore they want the steak. If this country had heeded the message of value creation in their business, we wouldn't have some of the financial issues that we have today. I like the predictions and hope they come true.

  • http://occamsrazr.com Ike Pigott

    I got a screengrab of the prediction one lucky person will see:

    http://twitpic.com/11722

    • http://socialmediaexplorer.com JasonFalls

      Awesome.

  • http://occamsrazr.com Ike Pigott

    I got a screengrab of the prediction one lucky person will see:

    http://twitpic.com/11722

  • http://occamsrazr.com Ike Pigott

    I got a screengrab of the prediction one lucky person will see:

    http://twitpic.com/11722

  • http://socialmediaexplorer.com JasonFalls

    Awesome.

  • http://socialmediaexplorer.com JasonFalls

    Awesome.

  • http://socialmediaexplorer.com JasonFalls

    Thanks Erwin. Appreciate your additional thoughts.

  • http://socialmediaexplorer.com JasonFalls

    Thanks Erwin. Appreciate your additional thoughts.

  • http://socialmediaexplorer.com JasonFalls

    Me too. Thanks for the comment.

  • http://socialmediaexplorer.com JasonFalls

    Me too. Thanks for the comment.

  • http://socialmediaexplorer.com JasonFalls

    True, that. Thanks Ron.

  • http://socialmediaexplorer.com JasonFalls

    True, that. Thanks Ron.

  • http://socialmediavision.com JustinSMV

    Its all about the synergy and karma with your clients and your right, be honest and upfront always and success will surely come. Nice job Jason.

  • http://socialmediavision.com JustinSMV

    Its all about the synergy and karma with your clients and your right, be honest and upfront always and success will surely come. Nice job Jason.

  • http://socialmediavision.com JustinSMV

    Its all about the synergy and karma with your clients and your right, be honest and upfront always and success will surely come. Nice job Jason.

  • http://socialmediavision.com JustinSMV

    Its all about the synergy and karma with your clients and your right, be honest and upfront always and success will surely come. Nice job Jason.