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My friends at AddThis sent me the list of the most shared content of 2009 according to the 600 million monthly people who view their share widget. I thought it was an interesting list and worth sharing.

Keep in mind this is online users who choose to share content by clicking on a widget embedded on the site or post as opposed to copy-pasting the link or using other share bookmarklets or plugins. I don’t think it really skews the data too much, though, because I believe those outside the social media bubble probably use the share widgets like AddThis more than those of us with other mechanisms to do so. This is what was popular for the world. What was popular to the social media bubble doesn’t matter much.

Shockers for me? The wedding dance video seemed low to me. I remember when it came out it seemed like everyone in the world was talking about it. Also, there seems to be an unusual number of entries from Pawnation. It’s an entertaining site, but didn’t figure one blog would have several entries.

What about you? Drop a line in the comments.

Most Shared Content of 2009
AddThis Share Widget Data

  1. Santa Yourself – 71,848 shares
  2. African Thunderstorm – The Kim Komando Show – 50,008 shares
  3. Surprised Kitty Rampages – Pawnation – 32,270 shares -
  4. Cannabis College Now Enrolling Students – disinformation – 24,338 shares
  5. Extreme Shepherding Ad Campaign – Pawnation – 18,165 shares
  6. Michael Jackson Dies – TMZ – 13,481 shares
  7. Swine Flu Cover-up – – 12,722 shares
  8. Best. Wedding Entrance. Ever. – lemondrop – 12,693 shares
  9. Faith the Two-Legged Dog Turns Seven – Pawnation – 11,546 shares
  10. Santelli’s Tea Party – CNBC – 11,020 shares
  11. Best Graphics Cards For The Money – Tom’s Hardware – 10,802 shares
  12. Ukrainian Has Definitely ‘Got Talent’ – PopEater – 10,620 shares
  13. Mahmoud Ahmadinejad Has Jewish Past – Telegraph (UK) – 10,502 shares
  14. Man’s Surprising Laugh – The Kim Komando Show – 7,340 shares
  15. Investigación – Parte 1 – El Caso Mascherano – 7,149 shares
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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

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  • alexbeevers

    Information like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media.

    • JasonFalls

      No arguments here, Alex. Thanks for the comment.

  • Nizam

    Are there any major differences between ShareThis and AddThis buttons?

    • JasonFalls

      Minimal differences. They do the same thing and are probably
      comparable in audience/use size. I'm sure their representatives may
      add to the conversation with their differences, though. Thanks for the

  • ajaythakur

    Thanks for sharing. Any insight is better than no insight. I am fascinated by rise in # of views of some the youtube videos: “Charlie bitmy finger ..” as #1, “Rihanna – Don't Stop The Music” was another video to cross 100M views line (it is taken down now). Not sure the role sharing played in rise of those videos, even a 0.1% sharing contribution is large.

    Thanks for sharing this.

    • JasonFalls

      Thank you for sharing and commenting!

  • lisamariemary

    So glad you posted this and that I read it today! I watched the “Man's Surprising Laugh” video and boy did it ever do me some good! Thanks, Jason! I needed a pick-me-up today – woke up with a cold and not in the mood to work. Feeling a little perkier now! :)

    • JasonFalls

      We aim to please, Lisa. Thanks for visiting so often!

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