Jason Falls

Jason Falls

It’s time for another Pitch Log Mashup and after South by Southwest, I’ve got a ton of new tools and programs to tell you about. There will be some tools I single out to write about more extensively, but this give me an opportunity to share more and more often. This is volume three of that effort. See Volume 1 here. Volume 2 is here.

And if you’re interested in pitching me something, increase your chances and read the “How To Pitch SME” page. If you’re wondering why your pitch didn’t make it on my list, see the, “How To Pitch SME” page. If you’re still not sure, re-read the, “How To Pitch SME” page.

My Pitch Log Mashup, Vol. 3

Canadians Get Cubed

Nissan Canada is giving away a cube®, which is compactly reminiscent of Scott Monty‘s favorite vehicle, the Ford Flex, to winners of an on-line competition for creative thinkers and talented folks. Yes, you have to be Canadian to win. If America has anything to say about it, Celine Dion comes with the car so long as you promise to keep her locked in the trunk.

The Nissan Cube

The Nissan Cube

The cool thing is that the entire campaign launch is centered around social media. Nissan will reward what they’re calling, “social creativity,” which I was certain led to several of my friends getting venereal disease, but I digress. Their campaign, called “Hypercube,” is a competition for people to, “demonstrate their social creativity and audition for a chance at driving away in one of 50 new cubes.”

I don’t know what that means, but it’s worth checking out here, particularly if you’re Canadian. Or would like to save the world from Celine Dion. They also have Twitter and Facebook locked in for this thing. There’s even a social media release. We’ll see how many entries they get on something that sounds really vague, but certainly interesting.

What A Croc

My son loves his Crocs. So does my father-in-law. I haven’t tried on a pair yet, but I might after meeting and hanging with George Smith, the shoe company’s social media specialist. It’s not that he convinced me or anything, I just like to be supportive of cool folks and George is that. Crocs has a blog that includes a deal of the week, but much more content than just drive-to-buy crap.

One interesting bucking of the trend George has overseen (perhaps accidentally) that I really like is they don’t identify the company as being on Twitter. (The twitter.com/crocs page has two entries that are over a year old.) Instead, the company is engaging folks on Facebook, YouTube and, of course, Flickr, where lots of folks are displaying pictures of their pairs.

The Social Atlas

Dopplr is launching a new set of features called The Social Atlas. It appears to be a more advanced and easier customer review feature for their already useful travel tool. The collective input on places to eat and places to stay will be aggregated, anonymized and visualized into an overall view of a city’s locations. I haven’t seen that part, but it sounds neat. Little of this sounds ground breaking, but they’re expanding into the mobile space with the feature, so it’s worth noting if you’re a Dopplr user or would want to check them out.

Some Real Estate Real Estate

Better Homes & Gardens Real Estate has made a splash online now. They have a blog, a Twitter stream, a Facebook page … yada, yada, yada. Their blog is actually rather engaging with a wide variety of topics related to their business, but not hard sell. Their Twitter stream is yet another “Click My Junk” blog post feed with no engagement, though. So, some good, some not so. But they’re out there. Bravo.

¿Hablas español?

Livemocha and Pearson (the education company, not Chris of Thesis and other theme fame) have agreed to partner and offer a direct-to-consumer, conversational English language learning experience on Livemocha’s on-line platform. The products are supposed to appear in August. I’m not sure if there’s a social media angle to it, but with Livemocha’s on-line communities, which have about two million users, I’d expect so.

Zemanta Update

Zemanta, the semantic blog plug-in that offers suggestions for images, links, tags and more in your blog tools has added a bunch of new features I was just plain oblivious to until Jure Cuhalev, Zemanta’s community manager, sat me down at SXSW and showed them to me. The images and links sections now have search features added in so if the relevancy of the items presented puzzles you, you can search for more specific keywords. Also, you can login to the Zemanta tool and set up your profiles so it will search your images on Flickr or other networks. Very cool additions to a very cool tool. Zemanta does, however, have some competition for parts of their tool. More on that in a later post.

Speaking Of Blogs

I don’t normally review bogs. In fact I never do other than to recommend a few I read now and then. But I met Steve Guzman, editor of TheScooterScoop.com at SXSW and wanted to throw his out there. He does news, reviews and commentary on scooters and microcars. I dig it because moving to more of them will not only eliminate a good deal of traffic congestion, it’ll help lessen our carbon footprint and save the environment. Good on you, Steve. Check it out.

Let us know what you think about these sites, platforms and programs in the comments.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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  • http://blog.crocs.com @GeorgeGSmithjr

    Jason –

    Thanks for the shout out. While I write the Crocs blog daily and am proud of where it's going, I still see it as a work in progress honestly. Until SM is incorporated into the daily processes of the company and the powers that be relax enough to understand that true engagement is where it's at – it won't be finished. It's a battle – one that definitely won't turn around in a day, but one that I am willing to fight. (and for the record, my brand is actually very open to everything but it still is mostly foreign to them. Baby steps…) I appreciate it when people like you bring attention to my work.

    I did want to sort of correct you. While we don't have a branded Twitter account – @Crocs is actually a squatter and we're in the process of getting that from Twitter – I personally engage people from my Twitter account @GeorgeGSmithJr. Our social media campaign originated organically from the inside – namely, I was being the brand evangelist that I am and built the program up from my previous position in sales using twitter, blog outreach, etc. Now that I focus my efforts on SM full time, I felt my personal twitter account was just as effective, if not more so, than a branded account. After all, I'm here to take people like you who have never tried our products and get them to become exposed to it. They may not want to hear it from a branded account. So, in the name of transparency, I went with just being me. What's more human than a real employee being a brand evangelist? There are drawbacks to this methodology, but I find that I am building really strong relationships with our core consumers through Twitter and, while it might not scale, is proving effective for now.

    And honestly, I think the best social media practices are the ones rarely discussed – mainly, getting out there and seeing who is talking about you and going there instead of driving them to you. While my sales guys and metric gurus may pressure for numbers and click throughs, being part of conversations on blog comments is probably where I see the most return on my personal investment and ultimately will build the brand up to where we want it to be. It might not be as fast – or even as measurable – but it's my #1 commandment.

    Again – thanks for the shout out. Sorry to leave such a long comment.

  • http://blog.crocs.com @GeorgeGSmithjr

    Jason –

    Thanks for the shout out. While I write the Crocs blog daily and am proud of where it's going, I still see it as a work in progress honestly. Until SM is incorporated into the daily processes of the company and the powers that be relax enough to understand that true engagement is where it's at – it won't be finished. It's a battle – one that definitely won't turn around in a day, but one that I am willing to fight. (and for the record, my brand is actually very open to everything but it still is mostly foreign to them. Baby steps…) I appreciate it when people like you bring attention to my work.

    I did want to sort of correct you. While we don't have a branded Twitter account – @Crocs is actually a squatter and we're in the process of getting that from Twitter – I personally engage people from my Twitter account @GeorgeGSmithJr. Our social media campaign originated organically from the inside – namely, I was being the brand evangelist that I am and built the program up from my previous position in sales using twitter, blog outreach, etc. Now that I focus my efforts on SM full time, I felt my personal twitter account was just as effective, if not more so, than a branded account. After all, I'm here to take people like you who have never tried our products and get them to become exposed to it. They may not want to hear it from a branded account. So, in the name of transparency, I went with just being me. What's more human than a real employee being a brand evangelist? There are drawbacks to this methodology, but I find that I am building really strong relationships with our core consumers through Twitter and, while it might not scale, is proving effective for now.

    And honestly, I think the best social media practices are the ones rarely discussed – mainly, getting out there and seeing who is talking about you and going there instead of driving them to you. While my sales guys and metric gurus may pressure for numbers and click throughs, being part of conversations on blog comments is probably where I see the most return on my personal investment and ultimately will build the brand up to where we want it to be. It might not be as fast – or even as measurable – but it's my #1 commandment.

    Again – thanks for the shout out. Sorry to leave such a long comment.

    • http://socialmediaexplorer.com JasonFalls

      Awesome, George. Thanks for chiming in. Sorry about my assumption on the @crocs account. It's great to see, though, that the company has someone who truly gets it on the inside. Great work.

      It was great to meet you in Austin and nice to know the company is moving in that direction. Keep draggin' 'em, my man.

  • http://socialmediaexplorer.com JasonFalls

    Awesome, George. Thanks for chiming in. Sorry about my assumption on the @crocs account. It's great to see, though, that the company has someone who truly gets it on the inside. Great work.

    It was great to meet you in Austin and nice to know the company is moving in that direction. Keep draggin' 'em, my man.

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