Jason Falls

Jason Falls

Time to clean out the inbox again with a Pitch Log Mashup. As a reminder, this series is a collection of the sites, services, platforms and programs I get pitched by PR folks, start-up entrepreneurs and various others that I either don’t have the time or the interest in really writing full blog posts about, but are probably somehow still interesting or useful for you.

And if you’re interested in pitching me something, increase your chances and read the “How To Pitch SME” page. If you’re wondering why your pitch didn’t make it on my list, see the, “How To Pitch SME” page. If you’re still not sure, re-read the, “How To Pitch SME” page.

My Pitch Log Mashup, Vol. 9

Search Innovation From Someone Other Than Google

Innovation in search these days is generally limited to Google and some other guy down the hall at Google. The main reason is that if you’re a start-up trying to take on Google, Yahoo or Bing/MSN, well … you’re nuts. Sundar Kadayam, then, by definition, is nuts. But he might just be the right nut to do it. Zakta.com is a new search engine that offers not just keyword-rich results, but those with social relevance. It allows you to edit your search results, save them for later, share results with other users, see their culled results if they’ve shared them and more. Kadayam is calling it a personal search engine. It’s the closest thing to the next big thing in search I’ve seen. Kadayam isn’t a new face on the scene, either. He’s the former founder and CTO at Intelliseek and was also with Nielsen Buzzmetrics. If you take anything away from this post, go to Zakta.com and give it a test spin. You can learn more about why it’s different on the Zakta blog.

Need To Log It? Elog it.

Elog.com appears to be a Tumblr or Posterous like service with a couple of interesting twists. To create your own page of content, you just email them and your email is formatted and placed online. What’s interesting is that you can create as many pages as you want with whatever content you want on them and edit that content by emailing the page number (automatically assigned by elog) @elog.com. I don’t like the random assigned number and wish you could go in and edit the URL, so long as it’s unique. Here’s the test page I created. But it seems to work seamlessly and has some potential. Check it out and see what you think.

Agers Active?

There’s a new global social network for Boomers out there called ActivAgers.com. The site looks well done with plenty of connection points and features, but from what I could tell at first glance has little activity. Not sure how viable it will be long term unless they have some big membership push. They don’t seem to have a specific focus other than Boomers which have more targeted places to go, like VibrantNation.com, which is a fantastic community site for boomer women. (And it’s based in Louisville, so I’m kinda biased towards it.) Still, ActivAgers.com is out there. Give it a look see if you’re looking for those Boomer targeted sites.

DM me

There are more than a few dozen build-your-own website tools and sites out there and the one that pitched me recently doesn’t necessarily stand out. But dm-2.com just unveiled display advertising to its offering to allow users to automatically build in monetization for the blog or website they build there. It looks like a simple enough site to use if you want to whip up your own DIY small business site or blog without having to know much about the web or web tools. Of course, you could just use WordPress or Blogger, but then you’d have a “blog” not a website you can update the content for, right? (There’s no difference between the two. Just sayin’.) Give dm-2.com a look see. Might be interesting for you.

Innovation Station

And in the, “There’s a social network for everything,” category, BulbStorm.com has emerged on the scene as a social community for innovation. I kind of like this concept, though. It allows companies or creators/thinkers to test out new concepts in a protected environment, gather feedback from other users and tap into ideas from the community around the product or service they’re pitching or building. Apparently, there are already some consumer product goods companies there testing the waters and getting consumer feedback. I don’t quite get how they drive users there to provide the feeback yet other than those who have ideas of their own they want to share, but the concept has the foundation of something cool. Give it a look-see, especially if you’re looking for consumer feedback done cheaper than market research or are a VC firm looking for a cool idea to latch on to.

Logical Media?

Media Logic has a new product that promises, like a bunch of others, to make it easier on brands and marketers to monitor and participate in social media. They’re calling it a social media management solution, claiming it will make social media monitoring and engagement quicker and more efficient so brand managers can go back to the good stuff. It looks no different or less interruptive in a marketer’s day than any other number of the social media dashboard type sites out there. Perhaps its worth looking at if you’re in desperate need to spend more money for someone to tell you that you’ll need more people to handle the volume of work associated with such an animal? You be the judge.

Researching Past Tweets?

Tweetscan has announced a couple of neat product offerings for those of you so obsessed with Twitter you think that the micro-blogging service is all social media is about. For $20 a year, you can search the Twitter archives (Tweetscan allegedly has them all … who knew?). This could be useful for product research or similar historical data needs. You can also have your personal account archive for a suggested donation of $4.99. It can come to you as a wiki or a CSV file. Frankly, I might pay the five bucks just to have all of mine. My boys at LifestreamBackup.com are good, but I don’t think we have a full, global archive of Twitter … yet.

More Twadvertising

TweetMemes.com is an interesting concept. You can find out quickly what people are talking about in mass quantity on Twitter, whether it be via hashtags or a particular search term. But the service’s latest venture has me kind of scratching my head. Now companies can buy “Featured Tweets” that show up as sponsored links on the service So if you go to the website, the first few Tweets on the page are paid for by companies willing to spend $50 per day. I’m not one to say there’s a right or wrong way to use Twitter, but it seems rather disingenuous to the service in general to allow a sponsor to interrupt the natural results from what is truly getting the buzz on the website for the given day. Just say’in. They claim it can help drive a lot of traffic to your website. We sure hope so.

That’s this week’s entries. There are more pitches in the cue but this should give you all enough to chew on for now. If you have a pitch for me, go back to the top of the page and click through to the instructions. If it’s really good, I’ll devote a post to it. If it’s relevant but not earth shattering, it will end up in one of these.

And if you check any of the tools listed here out, please jump in the comments and let me know what you think.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://dannybrown.me Danny

    Zakta.com looks interesting, though I wonder how it'll compare to web browser add-on Semanti? I've been using that a while now and love it. Small plug for my review of it here (sorry):


    One quick thing, Jason – have you considered either the Tweetmeme or BackType's Tweetcount button for your posts? I just realized there's no quick and easy way to share this on Twitter?

    Cheers! :)

    • http://socialmediaexplorer.com JasonFalls

      Thanks DB. Looks like I've got a new thing to check out. The Semanti folks have already reached out based on seeing your comment. Good stuff. Looking forward to seeing it.

      You'll notice my man, Sundar responded below as well.

      Thanks for stopping by again.

      • http://dannybrown.me Danny

        I did notice – always makes a pleasant change to see, huh? :)

        Now I have no excuse not to RT your stuff, fella, hehe.

    • http://socialmediaexplorer.com JasonFalls

      Yeah … I'll get on the Tweet thing, too. Thanks!


  • http://www.bulbstorm.com/ Bart Steiner

    Thanks for checking out bulbstorm.com Jason. You described our innovation community and value proposition well. In addition to helping people get feedback on ideas, we allow users to control with whom they share, so they can collaborate safely before sharing with the world. Our application also works in facebook, so you can more easily innovate with friends. As for companies, we offer them the ability to share ideas in private, with partners, or in the open with consumers (and all at the same time). Most of all, we are ALWAYS looking for feedback from our members, so we hope lots of folks will try us out and share their thoughts on our innovative platform. Thanks again for innovating with us at bulbstorm.
    Bart Steiner, Founder & CEO

    • http://socialmediaexplorer.com JasonFalls

      Thank you for the innovation, Bart. Glad to see there are some purposed communities out there folks can find use in.

  • http://zakta.com/ Sundar Kadayam

    Jason, thanks for the nice introduction to Zakta. The “right nut to do it” is certainly happy with your characterization of Zakta and me :-) Thank you! We'd love to get feedback from people who are trying out Zakta after reading this post.

    @Danny, The comparison you draw between Zakta.com and Semanti is definitely interesting. I haven't played with Semanti myself yet, but I found your really nice review of it useful. From your review, Semanti seems like a good tool to help with some of the search problems that have inspired me in creating Zakta. While the approach, methods and scope seem different, both tools seem to address a few core issues: ambiguity in searches, personalizing the experience, and trying to provide meaningful results based on a person's social graph. We designed Zakta to vastly improve people's experience with deeper, informational searches. On Zakta, users can benefit from organized search results to start with, but can move on to totally controlling what they get from the search engine, save results, share organized results / findings in the form of Zakta Guides, collaborate with others, and connect to and benefit from recommendations of people they trust. I plan to post more information on Zakta's benefits via the Zakta blog, and would love your feedback.

    - Sundar Kadayam, Founder, Zakta.com

    • http://socialmediaexplorer.com JasonFalls

      Thank you, Sundar, for stopping by and continuing to push the search envelope with your work. I'm looking forward to the tool and the feedback that leads to improvements.

    • http://dannybrown.me Danny

      Hey there Sundar,

      Echoing Jason's reply, I'd say thanks as well – always nice to see people continuing to join the conversation around them. :)

      I will definitely be taking a closer look at Zakta over the weekend, looks quite intriguing.

  • http://www.authorityseo.com authorityseo

    elog.com just seems perfect for spam and may never get a fair shake. I will take a look at it though

    • http://socialmediaexplorer.com JasonFalls

      Let us know what you find. It has potential.

  • http://www.ebcworldwide.com/ Ronnie Sullivan

    I really like LOGICAL MEDIA .. good one …

  • http://www.mlinc.com/ Ronald Ladouceur

    Jason, love your blog, but have to take issue with your review.

    Maybe our press release wasn’t as clear as we thought.

    But yikes! Z&C was not designed to allow brand managers to make quick work of social media marketing so they “can go back to the good stuff.” Social media marketing is the good stuff!

    And no, we certainly don't claim Z&C can “replace real people and real effort.”

    What we do claim is that Zeitgeist & Coffee, unlike any other product or protocol we’ve yet seen, can take the all too real (and reasonable) anxiety out of social media, without limiting the spontaneity of the channel or the important casualness of the communication form.

    It’s a pretty neat trick.

    Yes, there is a dashboard. But that’s just the tangible piece of a process for organized interaction our clients have told us they’ve been desperate for.

    Why not let us give you a full demonstration?

    Ronald Ladouceur (admitted and proud Z&C enthusiast)
    Executive Creative Director

    • http://socialmediaexplorer.com JasonFalls

      Thanks Ronald. I'm always game for a demo, so long as I can find time. Email me — jason -at- jasonfalls.com and we'll see if we can carve it out. If I've been insufficient in what I said, I'll gladly correct and be more informative.

      • http://www.mlinc.com/ Ronald Ladouceur

        Thanks, Jason. An email is on the way.

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