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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.WhatDidEricSay.com Eric Miltsch

    Jason,

    I was intrigued at the consumer behavior/activities within our content (used cars) & have been paying attention to who shares, when they share and why they share. They share for so many different reasons (IE: bragging, discovery, knowledge and the ever-important “wife-approval”)

    The results you stated were very much inline with my internal research and from outside sources. (email & IM ruled; the other networks followed just as your data shows)

    The typical add-this/share-that buttons – even custom buttons seemed to get lost within the page and the content and the typical user would ask “Is there a way to send this to my wife?”

    I've been extremely happy with the Meebo sharing toolbar. They did a great job of simplifying the sharing process while making it very pretty on the eyes as well. http://www.AuctionDirectUSA.com

    People are moving beyond just sharing a blog post or a video – no reason why the sharing tools can't adapt to the most commonly used channels while also being extremely easy for the average user.

  • http://www.WhatDidEricSay.com Eric Miltsch

    Jason,

    I was intrigued at the consumer behavior/activities within our content (used cars) & have been paying attention to who shares, when they share and why they share. They share for so many different reasons (IE: bragging, discovery, knowledge and the ever-important “wife-approval”)

    The results you stated were very much inline with my internal research and from outside sources. (email & IM ruled; the other networks followed just as your data shows)

    The typical add-this/share-that buttons – even custom buttons seemed to get lost within the page and the content and the typical user would ask “Is there a way to send this to my wife?”

    I've been extremely happy with the Meebo sharing toolbar. They did a great job of simplifying the sharing process while making it very pretty on the eyes as well. http://www.AuctionDirectUSA.com

    People are moving beyond just sharing a blog post or a video – no reason why the sharing tools can't adapt to the most commonly used channels while also being extremely easy for the average user.

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  • http://jasonkeath.com jakrose

    It is always good to be reminded that most of the world does not live on Facebook, Twitter, and blog comments. Reaching outside of the bubble of social media is so important. The growth lines are clear. But if we listen to ourselves and “go where the people are” we will realize, a lot of the people are not where we spend so much of our time.

    • http://socialmediaexplorer.com JasonFalls

      Agreed, Jason. Thanks for the comment.

  • http://jasonkeath.com jakrose

    It is always good to be reminded that most of the world does not live on Facebook, Twitter, and blog comments. Reaching outside of the bubble of social media is so important. The growth lines are clear. But if we listen to ourselves and “go where the people are” we will realize, a lot of the people are not where we spend so much of our time.

  • http://socialmediaexplorer.com JasonFalls

    Agreed, Jason. Thanks for the comment.

  • Pingback: Social Media Sharing Trends 2009 – Cosa Condividiamo sui Social Network « greenconcept | LAB

  • http://www.superiorpromos.com/ Promotional Products

    Interesting stats here about sharing via emails. I guess I am in the majority, but I feel that lately I have been doing a lot more sharing via twitter and facebook, and private messageboards with friends and colleagues. I think that people will begin to share more with twitter, however, the character limitations will definitely confine the amount of sharing that goes on.

    • http://socialmediaexplorer.com JasonFalls

      Thanks for the thoughts. Appreciate the comment.

  • http://www.superiorpromos.com/ Promotional Products

    Interesting stats here about sharing via emails. I guess I am in the majority, but I feel that lately I have been doing a lot more sharing via twitter and facebook, and private messageboards with friends and colleagues. I think that people will begin to share more with twitter, however, the character limitations will definitely confine the amount of sharing that goes on.

  • http://socialmediaexplorer.com JasonFalls

    Thanks for the thoughts. Appreciate the comment.

  • tommy_landry

    I'd wager the low Twitter numbers are because using “ShareThis” or another service does not allow for you to track clicks. I port all Twitter posts / shares over to HootSuite to get the ow.ly shortener with click stats. In other words, the numbers can't be accurately counted by any method other than a direct-to-user survey. But a nice take on it nonetheless.

    Regarding the high %%% of email sharing, that's because the Baby Boomers don't really “get” social media for anything but reconnecting with high school friends. These numbers will undergo a massive shift as the “net generation” starts to take over the business world.

    That's my 2 cents worth, anyway.

  • tommy_landry

    I'd wager the low Twitter numbers are because using “ShareThis” or another service does not allow for you to track clicks. I port all Twitter posts / shares over to HootSuite to get the ow.ly shortener with click stats. In other words, the numbers can't be accurately counted by any method other than a direct-to-user survey. But a nice take on it nonetheless.

    Regarding the high %%% of email sharing, that's because the Baby Boomers don't really “get” social media for anything but reconnecting with high school friends. These numbers will undergo a massive shift as the “net generation” starts to take over the business world.

    That's my 2 cents worth, anyway.

  • http://etourismishere.blogspot.com/ Isaac

    These interesting findings make Twitter look so much smaller and less influential than what the media buzz around it has claimed in the last couple of years. I wonder if “ordinary” users will ever see the benefits in using Twitter for social networking. I have a feeling it is destined to be a geek-only tool.

    • http://socialmediaexplorer.com JasonFalls

      Fair points, Isaac. I think there is some behavioral skewing here,
      though. Twitter is a big-time network for sharing (Retweets, etc.) and
      that should be reflected here. However, most Twitter users
      (anecdotally speaking) are somewhat tech savvy and probably have other
      methods of sharing than clicking on a social sharing service button.
      I'd say the true answer is probably somewhere in between Twitter being
      geek only and the numbers being skewed for some odd reason. Thanks for
      the comment.

  • http://etourismishere.blogspot.com/ Isaac

    These interesting findings make Twitter look so much smaller and less influential than what the media buzz around it has claimed in the last couple of years. I wonder if “ordinary” users will ever see the benefits in using Twitter for social networking. I have a feeling it is destined to be a geek-only tool.

  • http://www.annelienaes.com Annelie Näs

    Interesting numbers, I am curious though on what kind of informations is shared where. To me this would be true for private sharing, such as funny youtube clips or news related to my hobbies. However when it comes to more professional content I share most on LinkedIn and Twitter, and I find this to be the same by the people I follow on the two networks. Though this is only a insignificant number from the amount in the research it is still interesting to add to the discussion. Where do people share what? Does the content matter to where you share it? Does your backgroup, job or geographical area matter? Sure, I can see the stats being true in general, but I would like to know more about what content is published where.

    • http://socialmediaexplorer.com JasonFalls

      I certainly agree the stats are skewed a bit from what is probably
      common/standard, but keep in mind the data is just from their share
      widget. Not only are there other share widgets out there, but many
      users may prefer to share without the widget help. Good thoughts.
      Thanks for the input.

  • Pingback: More On The Science of Sharing From ShareThis | Social Media Explorer

  • http://www.slymiser.com speener

    I think my question would be whether one medium is more viral than the other and whether or not there is a response difference between any of them. What I generally tell people is that one doesn't replace the other, there will always be email for instance, but with each passing year the options to communicate with each other increases. You don't to replace email with Twitter or Facebook, you aim to supplement it with new social media channels.

    • http://socialmediaexplorer.com JasonFalls

      Fair observation. Thanks for that. I think the viral-ness (to invent a
      word) is what the statistics are getting at. Email still seems to be
      the anchor point for viral activity. But when you look at the
      engagement indicators, perhaps the Facebooks of the world have some
      legs to stand on. Of course, nothing goes viral because of the medium,
      but because of the content. Thanks for the comment.

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  • http://twitter.com/taojoannes Jason Eaton

    From my own experience, I get a lot more hits from twitter than anywhere else.

    The problem I have with this study is that it's just through the use of the share button. It takes no account of the folks that are slightly MORE tech savvy and have their preferred twitter client/link burner at the ready when they want to share something.

    So you have a very underrepresented sample of the population, only folks who use the button, on sites that have the button.

    I wouldn't put too much faith in the conclusions drawn.

    When you consider the automation features built into social-minded sites like youtube, reverbnation, delicious, etc it becomes obvious that there isn't much real worth to the report as a commentary on the overall usage of social media.

    What it DOES say is that the same lazy folks that send chain emails are still out there, doing it with more bells and whistles, and we cannot forget to reach out to them.

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  • http://bachrescueremedy.net/ Bach

    Very interesting that twitter is only 1%. It really says something about how people share.

    I think SMS and texting will increase soon. It already has a big share.

    Email will never go away – but its percentage will decrease over time.

  • http://coolestone.com Mel

    I have a video sharing site that I started about two years ago. I've tried almost every sharing tool out there and read about a lot of others. Email still seems to work the best for my site ( my users seem to be the over 40 crowd ). I've been doing a lot of research on ways to encourage site visitors to share video's and found the info here very useful. Presently I'm trying to figure out if running a ” watch, share, win ” type referral contest would be useful so if anyone has any insight I would love to hear about it. Hope that's not to much off topic.

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  • http://www.facebook.com/profile.php?id=584771497 Charlie Southwell

    Would love to see a copy of that report if it is still available…

  • http://www.facebook.com/profile.php?id=584771497 Charlie Southwell

    Would love to see a copy of that report if it is still available…

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  • Shawn

    I have a similar tell-a-friend widget on 5 of my e-commerce websites it's called InviteBox ( http://invitebox.com ) and my own statistic on social channels varies a bit: gmail 22%, twitter 31%, facebook 38%, linkedin 1%, yahoo 7%, myspace 0,2%.

    facebook, twitter and gmail appeared vital channels for my businesses.