http://www.socialmediaexplorer.com/social-media-marketing/only-birdbrains-bet-4000000-on-the-super-bowl/ Social Media Consulting, Public Speaking and Education Fri, 17 May 2013 20:26:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://www.socialmediaexplorer.com/social-media-marketing/only-birdbrains-bet-4000000-on-the-super-bowl/comment-page-1/#comment-57948 Social Media and Super Bowl XLVII by the numbers Wed, 06 Feb 2013 13:04:07 +0000 http://www.socialmediaexplorer.com/?p=18042#comment-57948 [...] enough, certain companies were able to capitalize on the blackout by providing impromptu advertising on their social media accounts. Nabisco’s Oreo cookie was among the first to jump on the Twitter [...] [...] enough, certain companies were able to capitalize on the blackout by providing impromptu advertising on their social media accounts. Nabisco’s Oreo cookie was among the first to jump on the Twitter [...]

]]> http://www.socialmediaexplorer.com/social-media-marketing/only-birdbrains-bet-4000000-on-the-super-bowl/comment-page-1/#comment-57786 Chuck Kent Mon, 28 Jan 2013 17:10:00 +0000 http://www.socialmediaexplorer.com/?p=18042#comment-57786 I'm still wondering who the real winners are here, the brands or the broadcaster (I guess the viewers automatically win if it all gets more fun)? I see conflicting info on the actual financial effect of the game, either of the ads or the attendent social media buzz makers. One survey showed a slight bump in stock price on either side of game day for marketers advertising on the Super Bowl, while other research points to underperformance in the stock market by long-time SB participants (OK, a lot more impacts valuation than marketing).  Regardless, I've gotta agree with you.. the undisputed leader this year will be social media. I’m still wondering who the real winners are here, the brands or the broadcaster (I guess the viewers automatically win if it all gets more fun)? I see conflicting info on the actual financial effect of the game, either of the ads or the attendent social media buzz makers. One survey showed a slight bump in stock price on either side of game day for marketers advertising on the Super Bowl, while other research points to underperformance in the stock market by long-time SB participants (OK, a lot more impacts valuation than marketing).  Regardless, I’ve gotta agree with you.. the undisputed leader this year will be social media.

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