In June of this year, Crystal Peterson, Doe-Anderson‘s Sr. VP for Human Resources, and I presented a personal branding and online reputation management talk at the Louisville Advertising Federation‘s Young Professionals event. You can read about it here and see the slide show presentation here.

WFPL Logo - 89.3 FM Louisville Public RadioToday, that discussion continues and expands on WFPL, Louisville’s NPR affiliate and public radio station on the talk show, “State of Affairs.” I’ll join host Julie Kredens and two area attorneys, Jeff Calabrese and Michale Losavio, to cover the topic, “Employers, Privacy and Social Media.” I can’t imagine me and two lawyers going back and forth not being entertaining. In Louisville, you can hear us live at 11 a.m. ET/10 a.m. CT on 89.3 FM. You can also listen to the stream on WFPL’s website and access the archived podcast of the show on the site whenever you like, as well.

There has been a lot of recent talk about personal branding and because a year ago no one in social media or, for that matter, public relations beyond Louisville, knew who I was, my name pops up. I love the discussion going on over on Paul Chaney’s Conversational Media Marketing blog about the emergence of personal brands that overshadow corporate ones. The social web is dependent upon human connection and interaction. As such, the personal brand is more engaging and compelling than the company one. I can speak to, relate to and interact with Bob Lutz (theoretically). I can’t do any of those with General Motors. Or at least I don’t want to.

Participating in personal branding, whether it be strategic and purposeful or social and accidental, is certainly a good idea. I hadn’t done this in some time, but last night I Googled my name. Not only are 27 of the top 30 results pointing to my social media profiles, blog posts or things written in blogs about me, but I finally pushed that stupid YouTube video of Jason Newsted of Metallica falling down to page three of the results. (The video is entitled “Metallica Jason Falls On Stage.”)

Google your name. Do you like what comes up? Is it you or can a potential employer mistake that risque blog post for you when it was written by someone with the same name but a different interpretation of the term, “decorum?”

Today’s talk show dives into the notion that while we live a certain portion of our lives online, particularly those of us active in social media, there are some privacy concerns and legal issues worth considering when participating there. Your employer can sometimes see the photos you upload, videos you’ve posted or even favorited, Tweets you’ve uttered that may not be the most tasteful and so on. Can they use that against you? Should they be able to?

For those of you in need of my stance, I’ll simply say anything you put online you should consider public. If it’s public, anyone can see it, including your boss or potential employer. If you are uncomfortable with them seeing your beer bong pictures from the beach, don’t post them.

From the legal perspective, it’s not that clearly defined which is why we’ll be chatting about it. Please do join. You can call in and ask questions or send one in via email at soa — at —

On a somewhat related note at least relative to reputation management, we had great fun at SMC Louisville last night. Terry Boyd, a reporter from Business First , a weekly business publication in Louisville, called me out and said I hadn’t offered any empirical evidence that social media in the newsroom effects the bottom line or business of journalism. That was a fair assessment and to ensure my reputation isn’t spoiled by the whole thing, I’m digging up some examples and will respond to him more fully. He’ll probably write about it and I’ll share that when it happens.

Two guests at last night’s meeting were Bill Sledzik of Tough Sledding/Kent State University and Andy Currens of the University of Cincinnati. It was an honor having the esteemed professors there. The two are doing a video interview series on social media and public relations for their classes which I’m sure you’ll see online at some point in the future. I was honored to be asked to participate.

And just in case my ego is still hungry, Chaney and his co-horts at Bizzuka have asked me to join them on Blog Talk Radio Friday at 1 p.m. ET on the User Friendly Thinking program (formerly called Bizzuka Buzz). We’ll talk about social media, the advertising industry and I’m sure personal branding will weed its way in there, too.

Enough of my self-serving promotional obligations. I’m sorry for the pimpitude, but when I do these things, I’d much rather you know, come participate, etc. Still …

Please tell me in the comments what you think about your profile information online, how current and potential employers should use that information when considering you for a job and whether or not you think it’s fair to expect you to keep those profiles free of potential job status-altering materials. If able, I may refer to some of the comments during today’s show.

Did you enjoy this blog post? If so, then why not:Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter |

About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

Other posts by

Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • Dan Schawbel

    Jason, this is a great introduction into the fine world of personal branding. There are many similarities between corporate and personal branding practices. You would Google a company to find out about it, just like a person. You would view their facebook page, just like you would view a personal profile page.

    • JasonFalls

      Agreed, Dan. But would you communicate with them in the same fashion? I don't think I would. You want another face/name/person on the other side of the conversation. That's why I think personal branding, in the context of the social web, is more impactful than the corporate kind.

      Thanks for the response.

  • coyenator

    Nice work Jason — always interesting. Thought I'd chime in .. Years ago before the social web, a very smart person in my life told me before I take action .. ask myself … how will I feel if what I said/did were the morning headline in the national news. Seems in the social media world, the same advice has even greater meaning since what we say online IS published AND preserved on a server somewhere, potentially, forever, and available to anyone, anytime, anywhere through a simple search. Seems to me whether it should be that a potential employer is influenced by what we've posted online is at the very heart of personal branding choices because, like it or not, they most likely will be — making this personal branding conversation really important.

    • JasonFalls

      Good thoughts! The national news headline is a great reminder. My mother always told me, “Never do anything you would be ashamed to admit to your grandmother.” It worked … most of the time.

  • Matt S.

    I work in Higher Ed and I’m leading a group discussion tomorrow with incoming freshmen about the “Dos and Don’ts” of social networking. I’ll be interested to see how aware they are about this issue and what, if anything, they feel they should do to protect themselves.

    My suspicion is that many Gen Y’ers (and younger) don’t care about whether or not a potential employer sees them in a beer bong picture. They don’t view social networking as a tool for reputation management like organizations do. It’s more a place where be and say anything they want. Most of the people I know that are just now entering the work force would rather not work for a company that would judge them based on something dug up on the Internet.

    BTW, this post has provided me with some good discussion fodder for my group. Thanks.

    • JasonFalls

      Ah the principled yet ignorant youth. It was fun being that, wasn't it? My bet is they haven't a clue and are “it's none of your business, you damn adults! Stop trying to control me!” frenzied. Good that you're having that talk with them now. Maybe a few of them will listen and not make stupid mistakes along the way.

      Or they could just be like the rest of us (the fact we didn't have Facebook or online photosharing not withstanding of course).

  • Paul Chaney

    Jason, thanks for both mentions – to my blog and about the radio show today. This whole personal branding thing has completely captured my attention and I'm determined to build a business case for it.

    One example, just yesterday we (Bizzuka) received a request for a marketing company wanting to become a reseller partner. When asked how he found out about us, he said it was via a socnet where I hang out. I want to see that kind of thing happen more often. Gotta justify my salary you know.

  • Paul Chaney

    Jason, thanks for both mentions – to my blog and about the radio show today. This whole personal branding thing has completely captured my attention and I'm determined to build a business case for it.

    One example, just yesterday we (Bizzuka) received a request for a marketing company wanting to become a reseller partner. When asked how he found out about us, he said it was via a socnet where I hang out. I want to see that kind of thing happen more often. Gotta justify my salary you know.