Technology changes, as do technology companies. Twitter is one such company that has evolved since it debuted in 2006. For the longest time, we bemoaned the fact that this new, fascinating platform wouldn’t last because most people didn’t get it or its apparent lack of a business model.

But people are catching on … slowly, for certain. Edison & Arbitron Research discussed today by Tom Webster at BlogWorld & New Media Expo indicates only eight percent of American’s use Twitter — and many of those eight percent only use it a couple times a month. And the platform’s business model, though puzzling still, has started to take shape with sponsored Tweets and hashtags, etc.

But taking a step back and looking at what can sustain the company and provide profits for its investors, you see things a little differently. With Tuesday’s official announcement that Twitter acquired TweetDeck, Ike Pigott got to thinking about the signals that we’re seeing from the microblogging platform. See if you think we’re seeing Twitter’s Postholes accurately:

Twitter’s Postholes from Isaac Pigott on Vimeo.

Happy to hear your feedback. What do you think Twitter is becoming? And will you like it?

The comments are yours.

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://twitter.com/susan_silver Susan Silver

    what I find courious about all of this is that Twitter Search has not been effected. You can still subscribe to an RSS Feed through Twitter Search. Just type from:username in and you will see. I made a video of the process for a project I am working on if you need more details http://www.screenr.com/Qf9 . I think that not capitalizing on their Search would be a big mistake. I wonder if they have any plans for it?

    • http://occamsrazr.com Ike Pigott

      Susan, you can subscribe to a search, but you would have to wash that through Yahoo Pipes or something to be able to cull out the mentions. And now we’re not talking about any sort of real-time application.

      I’ve said for a long time that the real value in Twitter is embedded in what is now years of data-points and relationships, that we don’t yet even have the tools to mine properly. Twitter is moving in that direction too – and it’s heavyweight business model might just be built around access to rich historical data.  (Hence, the need to wall everything off so no one else can replicate it.)

      • http://twitter.com/susan_silver Susan Silver

        Good points.

        I see what you are saying more clearly now.

      • http://twitter.com/susan_silver Susan Silver

        Good points.

        I see what you are saying more clearly now.

      • http://twitter.com/susan_silver Susan Silver

        Good points.

        I see what you are saying more clearly now.

      • http://twitter.com/susan_silver Susan Silver

        Good points.

        I see what you are saying more clearly now.

  • Mack Collier

    Interesting thoughts, Ike.  I’ve been talking to a lot of people that run Twitter Chats and we think the recent changes to Twitter’s TOS that effectively shut down sites like WTHashtag that were creating transcripts from hashtags is an ominous sign as well.

    I have a feeling that Twitter is going to look a lot different in a year than it does now.  

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