Kat French

Kat French

There are a lot of challenges in working with social media: helping clients understand the space, finding smart and meaningful ways to employ social technologies, and measuring the effectiveness of your efforts, for example.  One big and often-discussed issue is how the “always on” aspect of social media can lead to burnout. 

Do you need a social media sabbatical?  Here are a few telltale signs that could mean you need to take a break and get some perspective:

1. You preface everyone’s name with “@” in real life in the same way some Jeopardy freaks answer everything in the form of a question.

2. Your friend starts a blog to announce that she’s engaged/divorced/adopted a child, because she’s realized that RSS is the most reliable way to communicate with you. 

3. You can’t recall whether a recent conversation took place on Twitter, a message board, or in blog comments.  Face-to-face never even occurs to you as an option.

4. All the various auto-posting services you’ve subscribed to have created a continuing loop that threatens to create a wormhole which may possibly consume the internet. 

5. You criticize your spouse for checking his Facebook account while driving… on Facebook. 

6. You have to declare feed reader and email bankruptcy so often, you’ve effectively unsubscribed from everything. 

7. Instead of your planner, you check your Twitter stream to see when your last hair/dentist/doctor’s appointment was, because it’s a more reliable source. 

This list is all in good fun. (Mostly.  I’ll be honest, at least four of these has actually happened to me.  I’m not saying which four.)  

But the truth is, sometimes you do need a break.  We tend to get like preschoolers who get cranky because they won’t go to sleep, afraid they might miss something. 

But trust me, almost anything you miss by dropping out of social media for a while is not that important.  If it is, the news will make it’s way to you eventually the old fashioned way.

And what you may be missing in the real world won’t wait for you.

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About Kat French

Kat French

Kat French is the Digital Operations Manager at CafePress. An exceptional writer both on the web and in other genres, Kat combines creativity with an agile, get-it-done attitude across a broad range of experience in community management, SEO/PPC, social media strategy and program management. She has worked with national brands like Maker's Mark, Daytona Beach Tourism, Optima Batteries and more.

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

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  • http://localism.com/neighbor/kahlerhomes Erika Kahler

    Funny and scary and a little too true!

  • http://localism.com/neighbor/kahlerhomes Erika Kahler

    Funny and scary and a little too true!

  • http://localism.com/neighbor/kahlerhomes Erika Kahler

    Funny and scary and a little too true!

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  • http://talkitup.typepad.com Heidi Miller

    Uh oh. So if I refer to people by their @ Twitter names–that's bad, right?

    • KatFrench

      I'm afraid so. Or if you regularly introduce yourself by your @ Twitter name at parties…

  • http://talkitup.typepad.com Heidi Miller

    Uh oh. So if I refer to people by their @ Twitter names–that's bad, right?

  • http://talkitup.typepad.com Heidi Miller

    Uh oh. So if I refer to people by their @ Twitter names–that's bad, right?

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  • KatFrench

    ROFL!! I may have been doing that and not even REALIZING it till now.

  • KatFrench

    ROFL!! I may have been doing that and not even REALIZING it till now.

  • KatFrench

    I think we not only can say Twittervention, we probably should say it. Way more often. ;-)

  • KatFrench

    I think we not only can say Twittervention, we probably should say it. Way more often. ;-)

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  • KatFrench

    Yup. And usually, when one is finding balance, part of the process is swinging back and forth a bit till you find a good center of gravity, and a position you can maintain.

  • KatFrench

    Yup. And usually, when one is finding balance, part of the process is swinging back and forth a bit till you find a good center of gravity, and a position you can maintain.

  • KatFrench

    I'm afraid so. Or if you regularly introduce yourself by your @ Twitter name at parties…

  • KatFrench

    I'm afraid so. Or if you regularly introduce yourself by your @ Twitter name at parties…

  • http://socialmediavision.com JustinSMV

    funny signs on Social Media burnout , I remember when Melody of Digg said in real life she needs to delete her food instead of eat, heh.

  • http://socialmediavision.com JustinSMV

    funny signs on Social Media burnout , I remember when Melody of Digg said in real life she needs to delete her food instead of eat, heh.

  • http://socialmediavision.com JustinSMV

    funny signs on Social Media burnout , I remember when Melody of Digg said in real life she needs to delete her food instead of eat, heh.

  • http://www.dcfemella.com/blog dcfemella

    So true! I need an intervention

  • http://www.dcfemella.com/blog dcfemella

    So true! I need an intervention

  • http://www.dcfemella.com/blog dcfemella

    So true! I need an intervention

  • http://www.ginocosme.com Gino Cosmw

    Cool article. I couldn't agree with you more; there's nothing quite the same as “switching off” and taking a break. I'm often surprised how many people engage on twitter and Facebook while on holiday. Truth be told I'd do the same if I didn't leave my mobile at home.

  • http://www.ginocosme.com Gino Cosmw

    Cool article. I couldn't agree with you more; there's nothing quite the same as “switching off” and taking a break. I'm often surprised how many people engage on twitter and Facebook while on holiday. Truth be told I'd do the same if I didn't leave my mobile at home.

  • http://www.ginocosme.com Gino Cosmw

    Cool article. I couldn't agree with you more; there's nothing quite the same as “switching off” and taking a break. I'm often surprised how many people engage on twitter and Facebook while on holiday. Truth be told I'd do the same if I didn't leave my mobile at home.

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