I have a piece of paper enumerating my Twitter strategy tacked to the bulletin board in my office. When I tell people about it and report what the paper says, they laugh. My Twitter strategy is pretty simple: Share Good Shit.

But it’s more than a Twitter strategy, it is, in my mind, the fundamental essence of becoming a socially connected business or person. It answers the puritanical call-to-action from social media advocates past. Give to get. Provide value.

I admire the panache and drive of social media consultants like Scott Stratten who set out to collect a lot of followers. He’s built a brand and a business behind doing so. I even applaud the not-so-smart but still collectors who have gamed the Twitterverse to amass tons of people following them. They may not have a purpose or a focus like Scott, Chris Brogan or others, but still have a veil of influence in the world, even if it is fragile and superficial.

Twitter Strategy: Share Good ShitPeople are often surprised when they find out I’ve only done one thing to collect my meager Twitter following: Share good shit. All of my followers are organic. Yes, I follow back, but never went out following random folks just to drive the numbers up. People follow me because I do one thing on Twitter pretty consistently: Share good shit.

Today, I’m starting something new with my sharing. I’m not changing the fact that I do share a lot on Twitter, but am adding a dimension to my sharing that I haven’t done in a while. Here, on this blog, every afternoon around 2:30 Eastern Time, an automated blog post will appear that aggregates the content I find worthy of sharing. Those links I share on Twitter will now be aggregated in a blog post as a reference point for you.

No, the process isn’t new, nor is it unique. People have been posting lists of their Delicious Bookmarks or Google Reader Shared Items automatically to their blogs for a long time. I even did it here once up on a time. I do have some philosophical issues with automated posts and think blog content should be more than just links, but here’s why I’m doing it:

Content Curation Is Valuable

If you aren’t on Twitter all day or think to jump over to my page, you can still see the content I’ve found and deem worthy of sharing (if that’s of value to you). Lots of people miss most of my Tweets. This is a nice way to say, “Don’t worry. You can always hit SME for the blog post that reviews the good stuff.”

Good Content Deserves More Than Traffic

By linking to these articles, pictures, posts and more, I’m giving each of them a little bit of Google juice. The inbound link from SME isn’t that of, say, the New York Times, but it counts for something and good content should be rewarded as many ways as possible.

The Technology Is Available

All I have to do is click “Share” in Google Reader and through the magic of the Shared Items WordPress Plug-in, you get a post with the good links all packaged up for your viewing pleasure whenever you like. I won’t break a sweat doing this and you’ll still benefit. It’s a win-win.

So, at 2:30 ET each day I share an item in Google Reader, you should see a post here on SME. It will be a collection of the good stuff I’ve found in my reading for the day. I hope you find them useful.

And if that’s not your thing, each post will begin with “Sharing Great Content …” with the date. Just ignore those and come back for the other content here.

Hopefully, you’ll enjoy the good shit I share this way, too.

(And substitute “stuff” if you’re easily offended. My guess is that if you are, you would have stopped reading me a long time ago.)

Did you enjoy this blog post? If so, then why not:Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter |

About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

Other posts by

Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://regulargeek.com/ robdiana

    Amen to that! I firmly believe in the “Share good shit” philosophy. Also, thank you for sharing the plugin, as I have been trying to find something to do this.

  • http://www.ricardobueno.com Ricardo Bueno

    Ha, I'm gonna post a print-out of that and post it in my office :-)

    Some people get upset that I auto-mate (some) tweets when I'm sharing content. And yet the majority of people click on it and read it and when relevant and useful, retweet. To me, that's what sharing is about. If it's auto-mated, what's the big deal? It's done with good intent and if it's helpful, even better.

    I like the idea of doing these auto-posts here but that's because you post content frequently and consistently. Some sites, don't post nearly as much and all you see is auto-posts. Those sites, I don't read too often. Did that make sense?

    Anyway, be well and catch ya soon!

  • http://www.ricardobueno.com Ricardo Bueno

    Ha, I'm gonna post a print-out of that and post it in my office :-)

    Some people get upset that I auto-mate (some) tweets when I'm sharing content. And yet the majority of people click on it and read it and when relevant and useful, retweet. To me, that's what sharing is about. If it's auto-mated, what's the big deal? It's done with good intent and if it's helpful, even better.

    I like the idea of doing these auto-posts here but that's because you post content frequently and consistently. Some sites, don't post nearly as much and all you see is auto-posts. Those sites, I don't read too often. Did that make sense?

    Anyway, be well and catch ya soon!

  • http://twitter.com/garious1 Garious

    Haha…. that's so hilarious I think I will print that slogan and post it for everyone in the office to see. So, shit happens everywhere so why not share good shit? Twitter is full of noise that it's difficult to filter the great, good and the pathetically ugly. Still, I think tweeple are blinded by numbers these days they forgot why they're tweeting in the first place. So, see you then in the twitterverse ( and no, I won't retweet your retweet, #lol )

  • Clong

    Jason – can I get that slogan on a T-shirt? Seriously, with the SME logo on the front and your hilarious tag line on the back.

    • http://socialmediaexplorer.com JasonFalls

      Will have that dialed up soon. Great idea!

  • http://http:/www.davewoodson.com davewoodson

    great one, I try to share good shit, but sometimes it is bad shit. I think a huge key is to share. You will learn soon what your friends and followers want to hear from you. they just don't want to be puked on with some sales pitch or some constant “did you hear” like I give a crap.

    Dave

  • http://socialmediaexplorer.com JasonFalls

    HEY ALL — Because of the language filters I have in place for the trolls and turds, and the tendency for you to say the word “shit” in your comment based on the post, your comment may get flagged for moderation. Just be patient with me. I'll get it posted. Thanks!

  • http://www.facebook.com/devondjordan Devon Jordan

    So simple, so vulgar, and yet somehow elegant.

    Great post today, and new tool for me! I was at some point in time trying to share in blog posts, the interesting stories I read throughout the week. Now I can do it automatically, once a week. Serving as both a record for myself, and info for my loyal readers (all 7 of them).

    Thanks!

    • http://socialmediaexplorer.com JasonFalls

      Vulgar and elegant? Score!

  • http://twitter.com/TwiterPresence Social Media Experts

    Love the photo and that's why will be sharing this article!

  • Pingback: 3 Ways to Tweak Your Tweets | Social Strategy1

  • http://www.emaildirect.com Roxannee

    Sometimes the answer is obvious and simple. Although I am not big on Twitter, your three-words of key advice speak loud and clear to me. I do email marketing and content is key. If you share material that people care about, they will read your email and continue to do so. If what you send isn't “good sh*t,” they will remove themselves and never look back. Thanks for putting it into simple terms… I will be sure to pass this on!

  • Pingback: Incredere in sharing » N2N.ro

  • Pingback: And Insider’s Scoop On Why Content Is King | Social Media Explorer

  • Pingback: Social Media Marketing HQ | Learn Social Media From the Industry's Brightest Minds » And Insider’s Scoop On Why Content Is King

  • Pingback: Should I Change The Way I Share? | Social Media Explorer

  • Pingback: panda

  • Pingback: click through the next site