ShopIgniter Offers Playbook To Promote And Sell Using Social Media

by · July 27, 20121 comment

The fine folks at ShopIgniter have put together an impressive playbook white paper on promoting and selling using social media. They’ve joined the roster of sponsors here at Social Media Explorer, too, just to make sure you have a chance to see it. The download is free and is well worth the time to download and read.

ShopIgniter is a software company that provides and end-to-end solution to help companies post and manage engaging content on social networks. But their Playbook is useful to you, even if you don’t use their software. It takes a decidedly business approach to social media marketing, walking you through the business funnel and process of buying for the average consumer.

The really strong point for me in reading through The Playbook was their focus on the consumer gap between discovery and purchase. Understanding that gap for your customers will absolutely help you deliver better results in closing leads, deals and sales. The document is smart and helpful. Give it a look see.

And thanks to ShopIgniter for supporting us here at SME. We’re happy to pass on the good content to folks!

Enhanced by Zemanta
Did you enjoy this blog post? If so, then why not:Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter |

About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

Other posts by

Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • kellyjcoop

    We’re happy you enjoyed The Playbook and thanks so much for sharing it!