We’ve talked before about the relevancy bulls eye. The more relevant your message is, delivered to the most relevant audience at the most relevant time and (perhaps most importantly) the most relevant place and you’ve hit the bulls eye to optimize your marketing. With larger brands, though, this becomes quite a challenge. Large businesses, especially franchise and national consumer product brands, almost have to trust hundreds or thousands of local store managers and franchisees to carry their brand forward.

In the social media space, this challenge is no different. In fact, it’s a microcosm of the greater challenge. Do large brands have one Facebook presence or dozens? Who is in charge of that content? Approval? It can be a mixed back of frustration.

But we come back to the relevancy bulls eye. If you want to hit those four points of relevancy, big brands have to be local.

Image representing Expion as depicted in Crunc...

Image via CrunchBase

Next Thursday afternoon, Expion‘s Kevin Magee and I will explore five strategies to take your big brand local in a free webinar. We’ll look at the challenges of doing so and how your business can address them.

And the ideas we’ll share aren’t exclusive to big brands, but also smaller companies that happen to have multiple locations. A five-location local coffee shop will benefit from these ideas as well as the actual size of your business and whether or not you’re “big” is certainly relative to your challenges.

Jump over, register and join us Thursday, Nov. 17 from 4 p.m. until 5 p.m. ET. We’ll have some fun talking about how your company can taclke the challenges of becoming local.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://twitter.com/danortegaPR Daniel Ortega

    Thanks for sharing, I am going to try and make time to join the webinar this coming Thursday. I am curious to learn how dominant businesses can expand their vast presence even further. I think that if this is done right it will ultimately effective larger businesses as well as the businesses at the grassroots level.

  • http://twitter.com/danortegaPR Daniel Ortega

    Thanks for sharing, I am going to try and make time to join the webinar this coming Thursday. I am curious to learn how dominant businesses can expand their vast presence even further. I think that if this is done right it will ultimately effective larger businesses as well as the businesses at the grassroots level.

  • http://www.blurbpoint.com/link-building-services.php Link Building Services

    Big brands also need to stick in the local market and social media plays the huge role the branding locally. And if the brand be successful in the local area more then it will definitely going to rock in the world wide market. And starting with the small thing, one can avoid the failure with big market. So to reach at the higher position , one needs to go step by step and not jump directly. As jump directly up be cause for the jump so down in the future. Any way thanks for sharing great point.

  • http://www.blurbpoint.com/link-building-services.php Link Building Services

    Big brands also need to stick in the local market and social media plays the huge role the branding locally. And if the brand be successful in the local area more then it will definitely going to rock in the world wide market. And starting with the small thing, one can avoid the failure with big market. So to reach at the higher position , one needs to go step by step and not jump directly. As jump directly up be cause for the jump so down in the future. Any way thanks for sharing great point.

  • Ajohnston

    Sounds like a great topic, but I’m going to be traveling then for the holidays. Will the webinar be posted somewhere after the fact??

    • http://socialmediaexplorer.com JasonFalls

      We’re planning on recording it. No worries!

  • Ajohnston

    Sounds like a great topic, but I’m going to be traveling then for the holidays. Will the webinar be posted somewhere after the fact??

    • http://socialmediaexplorer.com JasonFalls

      We’re planning on recording it. No worries!

  • http://twitter.com/MargaritaLoft Blue Coast Burrito

    signed up.

  • http://twitter.com/MargaritaLoft Blue Coast Burrito

    signed up.