Did you enjoy this blog post? If so, then why not:Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter |

About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

Other posts by

Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.facebook.com/angela.hausman Angela Hausman

    I agree.  I work with entrepreneurs and small businesses all the time – both through the SBA and  calls for HELP to the School of Business at Howard Univ. where I’m a marketing professor.  The problem seems more severe among African Americans, possibly because their networks are less likely to contain social media and technology experts as African Americans were more likely to go into traditional businesses such as Medicine, Law, Business, etc.

    I run a website called Let’s Blog for Money (http://letsblogformoney.org) where I help small businesses get a digital footprint by demonstrating SEO, blogging, and social networking.  I’m not an expert on every aspect, but the strength is I show, rather than tell.  When I first got started in social media and internet marketing, it was that aspect I found most lacking in the websites, books, and ebooks I read.

    Keep up the good work.

    Angela Hausman, PhD

    • http://socialmediaexplorer.com JasonFalls

      Thanks, Angela. And thanks for what you do with SMB’s. I’m sure there are differences in the African-American experience here and at some point, I think it would be interesting to explore those for our audience. Would love a guest post on the differences if you ever feel inclined! Thanks for stopping by.

  • http://www.soundwebsolutions.com/blog clavoie

    There are lots of people ‘doing’ social media, but we all need more education and exposure to what it means to do it well.  There’s still a ton of drivel on social media channels and we all need to work collectively towards making it a more productive environment.  Thanks for adding to the mix – just pre-ordered your book!

    • http://socialmediaexplorer.com JasonFalls

      Thank you, Clavoie. I appreciate the comment and sentiment as much as I appreciate the pre-order! You rock!

      • http://efanpage.com Sebastian

        Awesome title by the way…looking forward to it.

        • http://socialmediaexplorer.com JasonFalls

          Thanks a ton!

    • http://socialmediaexplorer.com JasonFalls

      Thank you, Clavoie. I appreciate the comment and sentiment as much as I appreciate the pre-order! You rock!

    • http://efanpage.com Sebastian

      Clavoie,

      You make an excellent point.  There are so many wanting to use social media for their business ventures but dont have the tools to do it well. 

  • http://GrowMap.com Gail Gardner

    The only thing more surprising than small businesses not doing social media – or indeed not having an Internet presence at all – are ecommerce sites that don’t understand why increasing conversions is more important than driving more traffic.

    Small businesses that think they can afford to ignore online and mobile marketing aren’t paying attention. They can NOT keep doing business as usual even if they have always had plenty of revenue before because economic challenges have reduced the amount of disposable income available to their existing customers. They MUST reach NEW sources of income to survive.

    • http://socialmediaexplorer.com JasonFalls

      Well said, Gail. Thanks for chiming in. 

    • http://socialmediaexplorer.com JasonFalls

      Well said, Gail. Thanks for chiming in. 

  • http://www.puredriven.com Patrick Garmoe

    Hi Jason,

    I feel like there are three core problems here:

    1. Most businesses continue operating without a strategy – which is being addressed by excellent books like this and Social Marketing to the Business Customer. I also see the notion of having to develop a strategy being taught at local chamber sessions, social media breakfasts, etc. (To varying degrees of quality I’ll admit, but I do feel like that’s what I’ve seen here in Duluth, Minn. One of our competitors even paid for Jay Baer to come in and talk about his book at a social media day, for example). Two years ago small businesses were asking “What is Facebook?” and “What is LinkedIn?” Now the questions revolve around “How do I use this effectively for my business?” 

    2. Obviously small businesses are always strapped for time. And I don’t think there is a genuine appreciation for the time it takes to learn and implement these tools, or many clear examples small businesses can identify with as showing results. I teach sessions all the time, and I think sometimes audience members are outright irritated at all the follow up work it is evident I advise them to pursue, if they want to use social media effectively. I always point them to exploringsocialmedia.com. Often it is at a session of mine that they begin to realize these tools can’t be mastered in a half-day session.

    3. Part of the problem is hands-on sessions are pretty hard to come by, compared with lectures on the value of social media etc. Eric Schwartzman does a great job highlighting this problem here: http://spinfluencer.com/2011/06/how-to-conduct-a-hands-on-social-media-training.html
    He says there is a real dearth of courses on digital literacy. Increasingly I’m seeing that my goal needs to be moving toward offering hands-on sessions, and showcasing small businesses seeing results. I think exploringsocialmedia.com is by far the best value when it comes to learning this stuff, but there is a vast amount of people who would rather pay for local assistance. Heck, there are a lot of business owners that don’t even know online communities exist. So that’s a hurdle as well.

    Anyhow, great post and can’t wait to read your book.

    • Anonymous

      Patrick – Your point about “hands-on sessions are pretty hard to come by” is spot on. I just left a position where I taught graduate level education for 8 years using the principles of the adult learning model; essentially touching upon the various ways that people learn. Sharing and doing is a key part of that process.

      A key component of my new business model is offering social media marketing workshops. These are not seminars (or lectures) – they will be half-day or day long events. In small work groups of 3-4 people, they will use workbooks and checklists to develop practical applications specific to each of their needs. When they walk out, the participants will not have theory, they’ll have a blueprint ready for implementation and execution.

      • http://www.puredriven.com Patrick Garmoe

        Thanks Subbob, 
        You should definitely check out http://www.ericschwartzman.com/pr/schwartzman/default.aspx he shows the stuff he teaches in his one and two-day sessions. Might help you craft some of your programs. I find it much more difficult to teach hands-on, because you need computers, and you get a wide range of skill levels, and inevitably someone can’t find their password, etc. That’s why I think speakers tend to focus on theory. But yes, we need more people like you out there teaching the nuts and bolts.

    • http://socialmediaexplorer.com JasonFalls

      As usual, Patrick, great observations. I wish it was economically and operationally feasible for me to tour the country doing hands on training. Everywhere I go I see that need, too. That’s why ESM exists. Unfortunately, there’s still a lack of both interest and time for most small and even medium businesses.

      Maybe the book will help. But for what it’s worth, thank you tons for continuing to tell people about ESM. Love having you there, my friend.

      • http://www.puredriven.com Patrick Garmoe

        It’s the least I can do for all the free education. I love this stuff, so it’s easy for me to want to study and learn. ESM is like crack cocaine to me. But if you’re a non-tech small business owner, I can see where this stuff is a hassle, so it’s easier to stick your head in the sand. Our job I think is to keep making it easier and easier to learn this stuff — which is why I  offer a monthly Social Media Breakfast event for free. Bit by bit our industry is attacking this problem, led in part by great guys like you. I’ll quit, before this gets gushy.

  • Anonymous

    God speed Jason, I’m with you all the way! Hope we can see you in the UK promoting the book.

    • http://socialmediaexplorer.com JasonFalls

      Let’s figure that out! Love to come back to Britain!

      • Anonymous

        Would be great to see you over here. Manchester Business School happy to host if you are doing a European / UK promotional tour. http://www.business.mmu.ac.uk/

    • http://socialmediaexplorer.com JasonFalls

      Let’s figure that out! Love to come back to Britain!

    • http://socialmediaexplorer.com JasonFalls

      Let’s figure that out! Love to come back to Britain!

  • http://twitter.com/MaxYoder Max Yoder

    Congrats on the book, Jason! Let Compendium and me know how we can help you promote it!

    • http://socialmediaexplorer.com JasonFalls

      How about you guys buy 100 copies for each client!?! Ha!

      Kidding, of course. But thanks, Max. I’ll be in touch.

      • http://twitter.com/MaxYoder Max Yoder

        You got it :) Looking forward to hearing from you!

  • http://constantcontact.com Mark Schmulen

    Jason,

    Great post- your view falls in line with what we are seeing
    in the market. It’s a shame because when it comes to social media, most small business owners have a tremendous advantage over larger brands. 

    In general, small businesses tend
    to be more customer-centric. They already
    know how to “wow” their customers and build personal relationships.  Additionally, unlike a big brand, a small
    business can actually respond to every customer without having to spend lots of
    time or resources managing social media. It’s amazing how often a negative
    experience (and thus a negative review/comment) can be turned into a positive
    one simply by reaching out to that person. Social media offers a great
    opportunity to do just that and most small businesses are naturally good at it.

    We could chat for hours about the benefits of social media
    for small business, but what it really comes down to is education.  Most small businesses don’t need to be convinced to use social media, but they do need help in getting started, understanding the landscape, building their presence and putting best practices into action. 

    That’s why your new book is a much need resource and why we launched the Social Media Quickstarter which is a nice compliment to your book. The Social Media Quickstarter (http://www.socialquickstarter.com) is a free online resource for small businesses to get started and successful with social media.  

  • http://www.ventureneer.com Geri Stengel

    Your stats are quite surprising. Obviously, businesses don’t see the ways in which social media can be useful nor, apparently, do they realize that their customers are already out there talking about them. Time to join the conversation.

    • http://socialmediaexplorer.com JasonFalls

      Yep! Thanks Geri.

  • http://twitter.com/Naina125 Naina

    I ran into this page accidentally, surprisingly, this is a amazing website. The site owner has done a great job writing/collecting articles to post, the info here is really and helpful when i do research. You just secured yourself a guarenteed reader.

     

    Socialkik
     

  • Anonymous

    You might have heard it said that swearing is for those with limited vocabs – not me though. Bullshit sums up a lot of the beliefs getting around in the world of SM perfectly, so I think you’ve chosen a ripper name for your book. Look forward to checking it out.

    Cheers
    Dan

  • Jen Zingsheim

    Jason–interesting post, but I don’t fully agree with the fundamental premise which seems to be that small businesses need a social strategy. I started forming a response, but my keyboard got away from me and it turned into a rather long blog post. It’s on Media Bullseys if you’re interested: http://blog.customscoop.com/mb/2011/07/social-heresy-101-not-every-small-biz-needs-a-social-strategy.html

    Great food for thought though–and a big, hearty, congrats on the book!

    Best,
    Jen

    • http://socialmediaexplorer.com JasonFalls

      Thanks, Jen. I responded over at Custom Scoop!

      On Thu, Jul 28, 2011 at 12:31 PM, Disqus <

  • http://www.entwineinc.com Ira Kaufman

    Jason
    I have followed your  log as one of the innovative thought leaders in Social media marketing. This post and the first chapter hits the nail on the head. But the bigger point is that  US as a force in Digital marketing is losing ground. We are not training our future ( business students) and current managers in Digital marketing. Check this out . 

    • http://socialmediaexplorer.com JasonFalls

      Thanks, Ira. Appreciate the comment.

  • Pingback: October is coming | NewAdvertising

  • Pingback: Weekly Roundup: From eBay to Heresy | Waxing UnLyrical

  • Pingback: New look at small business marketing « Social Grace Media

  • Pingback: Social Heresy 101: Not every small biz needs a social strategy | PRfect

  • Pingback: Do Small Business Owners Need a Wake-up Call [infographic] | VA Simple Services

  • Pingback: dedicated server

  • Pingback: How Small Businesses Can Go Big With Social Media Marketing « MindCorp | Newsfeed