Social Organizations are often described (metaphorically) as living entities. This infographic continues along that theme, aiming to visualize the components that make up the cellular structure of a social business.

Looking under the microscope, what behaviors, policies, best practices, cultural initiatives, etc. form the nucleus of the cells of a successful social organization? What would you add to this DNA map? Please share your thoughts in the comments.

Social Business DNA

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About Mark Smiciklas

Mark Smiciklas

Mark Smiciklas is a Digital Strategist, author and President of Intersection Consulting; a Vancouver based digital marketing agency that teaches organizations how to leverage the dynamics of the web to achieve business goals. Mark is also the managing editor at and is an established marketing and social media practitioner recognized for his visual thinking and practical strategic approach. You can connect with him on Google+.

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