Social Media And The Executive: How Dr. Albert Mohler Uses Social Media

by · May 29, 201215 comments

Dr. Albert Mohler is one of the leading intellectual and inspirational leaders in the modern evangelical movement. He is a frequent commentor on the American and global political scene, is often a guest on shows like Larry King Live, Meet The Press and more. From his position at the president of the Southern Baptist Theological Seminary, his job is to both educate and inspire a generation of spiritual leaders and followers. Dr. Mohler and the Seminary happen to also be a client of Social Media Explorer.

Less because of us and more because of Dr. Mohler’s ingenuity and energy, he has become a shining example of how an executive can and should use social media to help spread the message of his organization and welcome others into a greater conversation that grows its audience and helps drive business (students to the seminary). He personally Tweets, authors an outstanding blog and also reaches followers with a stimulating podcast — regardless of your political or spiritual agreement with his perspective.

My appreciation for Dr. Mohler not only lies there, but in his practical approach to technology. He recognizes that it is not the end-all be-all to communications. The last question of my recent interview with him below gets to that point. “You can’t get your oil changed on the Internet,” he said.

Dr. Mohler and I sat and discussed how he uses social media, how he hopes others use it and it’s importance in the landscape of our communications tools.


If you are curious about the blog post I referenced in which Dr. Mohler said that YouTube was a terrible place to go to church, you can find that on his blog here. You can learn more about him there and find out more about the Southern Baptist Theological Seminary on their site.

What takeaways did you glean from Dr. Mohler’s comments? What can you take back to your executives that help them better understand the opportunity social media presents? Please tell us your thoughts on what Dr. Mohler had to say in the comments.

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://twitter.com/brendaricksmith Brenda Rick Smith

    Thanks for this interview, Jason!  It was especially interesting to me as a communications associate for the Kentucky Baptist Convention.  I strongly advocate the use of social media for churches, ministers, ministries, etc., and regularly train Kentucky Baptists on how to use Facebook effectively. 

    A couple of points Dr. Mohler made that particularly caught my attention:

    Social media is about being present: one barrier to the use of social media for many ministers has been the (false) notion that using Facebook/Twitter is just “playing around” and not to be taken seriously.  I try to help ministers see that being present on social media is similar to showing up at a church social, chatting in the hallway/parking lot, or talking on the phone.  Even better, social media happens every day, not just on Sunday or Wednesday.

    Social media gives us the opportunity to get to know each other beyond the “issues” or our official capacity: people tend to forget that ministers are actual people, with families, and favorite teams, and challenges and frustrations.  Sharing these common life – even mundane things — is the heart of community.  It’s a lot harder to demonize someone when you’ve seen pictures of their kids, when you know their father is dying from cancer, when you realize you share a common passion for Chik-fil-a.  

    Throughout history, Christians have been leaders in communication: I don’t think churches lag behind other groups/industries.  Like all segments of society, we have every one from early adopters like Dr. Mohler to those who lag behind.

    Content is king.  This can’t be said enough.  I think Dr. Mohler recognizes that social media is a tool, a means to accomplish his purpose.  He believes he has something important to share, and he’s going to use any tool available to be present and share.

    Thanks for a great interview, Jason.  It was interesting to me to see my worlds (Christianity and social media) collide in one place! 

    • http://socialmediaexplorer.com JasonFalls

      Thanks for chiming in Brenda. It was fascinating to hear Dr. Mohler’s take on social, as it is hearing is take on anything. I just wish more executives got it the way he did!

      • http://twitter.com/brendaricksmith Brenda Rick Smith

        Working in Dr. Mohler’s favor, and in the favor of many Christian leaders, may be that basic understanding of community.  Christians are called to community (though not all of us get that, either.)

  • http://twitter.com/the127project the127project

    This is an excellent discussion that is pertinent to me as I seek to learn the social media world better, especially since Dr. Mohler is an incredible influence on my friends and I. Glad I found your site because of the link from Southern! Thanks Jason!

    • http://socialmediaexplorer.com JasonFalls

      Thanks for swinging by. Honored we’d be useful for you.

  • sgregory57

    IRL: we get to know people and then share an interest.

    In SM: We share an interest and then get to know people.
    LOVE it, gonna use it!

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