The pile of unread books on my desk got so high that I had to dust a few off and produce a few book reviews so I could see over the stack at my clock on the wall. In this book review edition of Social Media Explorer TV, I talk about five books that are all pretty interesting.

The Tao of Twitter from Mark Schaefer, Zarrella’s Hierarchy of Contagiousness from Dan Zarrella, Smart Business Social Business by Michael Brito, Location-Based Marketing for Dummies from Aaron Strout and Mike Schneider and the third edition of The New Rules of Marketing and PR by David Meerman Scott are all reviewed. Depending upon your interest and place in maturity of social media marketing thought, each may be a good buy for you.

Take a look at my thoughts on each in this edition of SME TV:

Order your copies of the books at the below links:

All links are affiliate links. I like cheeseburgers.
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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • Anonymous


    A) great set of books beyond the one that @schneidermike:disqus and I wrote. I am in the process of reading Brito and Zarella’s books and would like to take a look at the Tao of Twitter (potentially for new clients). I liked how balanced you were with each.
    B) thank you so much for reviewing our book and all the positive feedback. i liked the high points that you pulled out. FWIW, we do actually mention Valuevine (pp 183-184) and other third party monitoring tools like Momentfeed and Geotoko. I mention this only so that people know that we too are big advocates of this and to reinforce the fact that you hit the nail on the head i.e. location-based services are NOT easy to monitor/measure.
    C) can’t wait for your book to come out. i see it sitting on your shelf which means that will be shipping soon. to that end, i just went over to Amazon and pre-ordered it. happy to return the favor when it comes.

    Rock on!

  • Virtual Business Assistant

    Thanks Jason for the great list. Would love to have a copy of each one of them..

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  • Danica

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