Tomorrow I have the pleasure of presenting as part of the Master’s of Business Online one day boot camp in Indianapolis. The title of my presentation is technically, “Social Media Strategies: Marketing in a Web 2.0 world,” and will address a popular question from business owners and executives: I know what social media is. How does it make sense for my business?

In preparation for the talk, I wanted to make sure I had some excellent small business case studies to present. As usual, I turned to my Twitter community for some R&D, posting this invitation:

As I expected, I got a number of great examples of small businesses experiencing success using social media. In gathering the details to ensure I could speak intelligently about what they were doing for the purposes of my presentation, I’ve decided it would make a nice case study series. Over the course of the next several weeks, we’ll take a look at these small businesses and what they’re doing with social media. We’ll perform some due diligence to define their measures for success and see if they’re hitting them as well.

But we will also hopefully A) Inspire some social media thinking for the small business owners (or others) who read Social Media Explorer and B) Inspire other small businesses to share their success stories.

Here’s a snapshot of who is on the roster to be covered and what they’re up to:

  • Caminito Argentinean Steakhouse – Massachusetts restaurant using a blog, social media monitoring, YouTube and SEO tactics to drive buzz and biz.
  • Joffrey’s Coffee & Tea Company – Crowdsourcing coffee company that turned to bloggers to create a new flavor of Java. (Very cool, though arguably not a small business. Still cool, though.)
  • Martell Home Builders – Canadian home builder using YouTube, Twitter, blogging, Facebook and more to not just promote, but sell directly to buyers with some fantastic ROI proof.
  • SQPN.com – Podcasting effort that has become the largest provider of Catholic New Media.
  • Tinku Gallery – Toronto art gallery using blogging, Twitter and more to create interest and attendance.
  • Wiggly Wigglers – Organic and sustainable gardening company in Great Britain that has exploded to a global audience despite serving a local community of less than 100 people using blogs, podcasts and more.

But here’s where the series gets better. I would not only like to ask you to contribute ideas and examples of small businesses using social media successfully, but if you have a compelling case study, I’d like to invite you to guest blog it here on SME. What we would like to see would be information about the business and its target audience, how it started in social media and what their strategic reasoning was/is for using it to reach customers and how the use of social media is proving value in ROI, traffic, sales and more. To participate, simply email me your ideas (jason — at — jasonfalls.com). If your case study is interesting, I’ll ask you to compose a blog post and email it to me. I’ll post it in the series under your by-line.

And, of course, if you have suggestions you would like to ask me to pursue, the comments are wide open. Tell us what small businesses you’ve seen are doing good things with social media.

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • Glynn Mangold

    This is excellent stuff, Jason! I'll probably be using some or all of it in the Marketing and Social Media class that I will be teaching in the Spring here at Murray State.

    • http://socialmediaexplorer.com JasonFalls

      Use away, professor. Glad to help.

  • Glynn Mangold

    This is excellent stuff, Jason! I'll probably be using some or all of it in the Marketing and Social Media class that I will be teaching in the Spring here at Murray State.

  • Glynn Mangold

    This is excellent stuff, Jason! I'll probably be using some or all of it in the Marketing and Social Media class that I will be teaching in the Spring here at Murray State.

  • http://twitter.com/rebecatrautner Rebeca Trautner

    Really looking forward to this series, Jason. Good luck at the boot camp tomorrow!

    • http://socialmediaexplorer.com JasonFalls

      Thanks Rebeca. Hopefully, I'll help some folks see the benefits of it all.

  • http://twitter.com/rebecatrautner Rebeca Trautner

    Really looking forward to this series, Jason. Good luck at the boot camp tomorrow!

  • http://twitter.com/rebecatrautner Rebeca Trautner

    Really looking forward to this series, Jason. Good luck at the boot camp tomorrow!

  • http://www.mysolutionspot.com MySolutionSpot

    Jason, This is a great post and is very relevant for small businesses. Social media is a great way for business owners to increase their exposure online with a lot less money than traditional promotion methods. Great post.

    • http://socialmediaexplorer.com JasonFalls

      Agreed, sir … or madam. Thanks for the comment.

  • http://www.mysolutionspot.com MySolutionSpot

    Jason, This is a great post and is very relevant for small businesses. Social media is a great way for business owners to increase their exposure online with a lot less money than traditional promotion methods. Great post.

  • http://www.mysolutionspot.com MySolutionSpot

    Jason, This is a great post and is very relevant for small businesses. Social media is a great way for business owners to increase their exposure online with a lot less money than traditional promotion methods. Great post.

  • http://socialmediaexplorer.com JasonFalls

    Use away, professor. Glad to help.

  • http://socialmediaexplorer.com JasonFalls

    Use away, professor. Glad to help.

  • http://socialmediaexplorer.com JasonFalls

    Thanks Rebeca. Hopefully, I'll help some folks see the benefits of it all.

  • http://socialmediaexplorer.com JasonFalls

    Thanks Rebeca. Hopefully, I'll help some folks see the benefits of it all.

  • http://socialmediaexplorer.com JasonFalls

    Agreed, sir … or madam. Thanks for the comment.

  • http://socialmediaexplorer.com JasonFalls

    Agreed, sir … or madam. Thanks for the comment.

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  • http://thefuturebuzz.com AdamSinger

    Hey guys – if you're interested in reading about what we did for Joffrey's – check these two posts:

    Beta Test:
    http://tinyurl.com/45vhtf

    Coffee 2.0:
    http://tinyurl.com/4faple

    I think it really tells the story nicely if you follow from the beginning. And, thanks Jason for including us in your presentation!

  • http://thefuturebuzz.com AdamSinger

    Hey guys – if you're interested in reading about what we did for Joffrey's – check these two posts:

    Beta Test:
    http://tinyurl.com/45vhtf

    Coffee 2.0:
    http://tinyurl.com/4faple

    I think it really tells the story nicely if you follow from the beginning. And, thanks Jason for including us in your presentation!

  • http://thefuturebuzz.com AdamSinger

    Hey guys – if you're interested in reading about what we did for Joffrey's – check these two posts:

    Beta Test:
    http://tinyurl.com/45vhtf

    Coffee 2.0:
    http://tinyurl.com/4faple

    I think it really tells the story nicely if you follow from the beginning. And, thanks Jason for including us in your presentation!

  • http://www.airmarketing.com/blog Shailesh Ghimire

    Jason,

    Hope your presentation went well. I just got done doing a similar presentation here in Phoenix. I used three case studies to make the point of what a good social media strategy looks like. I'd be interested in sharing some of the case studies. I'll email you my ideas and see what you think.

    • http://socialmediaexplorer.com JasonFalls

      Awesome! I'd love to see them and perhaps even use them in the series. Thanks! Presentation went well. Hope folks got something good out of it.

      • http://thefuturebuzz.com AdamSinger

        Can you post video of it? I'd love to see!

        • http://socialmediaexplorer.com JasonFalls

          Unfortunately, I'm not that prepared. Didn't video it. Will make sure to do so next time.

  • http://www.airmarketing.com/blog Shailesh Ghimire

    Jason,

    Hope your presentation went well. I just got done doing a similar presentation here in Phoenix. I used three case studies to make the point of what a good social media strategy looks like. I'd be interested in sharing some of the case studies. I'll email you my ideas and see what you think.

  • http://www.airmarketing.com/blog Shailesh Ghimire

    Jason,

    Hope your presentation went well. I just got done doing a similar presentation here in Phoenix. I used three case studies to make the point of what a good social media strategy looks like. I'd be interested in sharing some of the case studies. I'll email you my ideas and see what you think.

  • http://socialmediaexplorer.com JasonFalls

    Awesome! I'd love to see them and perhaps even use them in the series. Thanks! Presentation went well. Hope folks got something good out of it.

  • http://socialmediaexplorer.com JasonFalls

    Awesome! I'd love to see them and perhaps even use them in the series. Thanks! Presentation went well. Hope folks got something good out of it.

  • http://thefuturebuzz.com AdamSinger

    Can you post video of it? I'd love to see!

  • http://thefuturebuzz.com AdamSinger

    Can you post video of it? I'd love to see!

  • http://socialmediaexplorer.com JasonFalls

    Unfortunately, I'm not that prepared. Didn't video it. Will make sure to do so next time.

  • http://socialmediaexplorer.com JasonFalls

    Unfortunately, I'm not that prepared. Didn't video it. Will make sure to do so next time.

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  • http://www.twitter.com/tinkugallery Amrita | tinku gallery

    Thanks for reaching out to me as an example of using social media for small business. I have been surprised at how big my audience/network has grown as a result. Like all other tools though, they need to be used with some thought, as they are not going to magically create new business on their own!

  • http://www.twitter.com/tinkugallery Amrita | tinku gallery

    Thanks for reaching out to me as an example of using social media for small business. I have been surprised at how big my audience/network has grown as a result. Like all other tools though, they need to be used with some thought, as they are not going to magically create new business on their own!

  • http://www.twitter.com/tinkugallery Amrita | tinku gallery

    Thanks for reaching out to me as an example of using social media for small business. I have been surprised at how big my audience/network has grown as a result. Like all other tools though, they need to be used with some thought, as they are not going to magically create new business on their own!

  • http://bigtreetop.com/georgeveth george veth

    These are some of the best small business case studies I've seen. They clearly demonstrate an active use of social media. I want to commend you for finding them and for putting in the effort to share them with links provided. Awesome.

    Quick point: Both businesses are fairly sophisticated in their knowledge of their brand and their knowledge of technology. I've been working with some small businesses on their social media marketing efforts – and they often struggle to articulate their brand; nevermind learning the social media platforms. Do you have any specific thoughts and/or suggestions for them after working with these “all-in” businesses?!

  • http://bigtreetop.com/georgeveth george veth

    These are some of the best small business case studies I've seen. They clearly demonstrate an active use of social media. I want to commend you for finding them and for putting in the effort to share them with links provided. Awesome.

    Quick point: Both businesses are fairly sophisticated in their knowledge of their brand and their knowledge of technology. I've been working with some small businesses on their social media marketing efforts – and they often struggle to articulate their brand; nevermind learning the social media platforms. Do you have any specific thoughts and/or suggestions for them after working with these “all-in” businesses?!

  • http://bigtreetop.com/georgeveth george veth

    These are some of the best small business case studies I've seen. They clearly demonstrate an active use of social media. I want to commend you for finding them and for putting in the effort to share them with links provided. Awesome.

    Quick point: Both businesses are fairly sophisticated in their knowledge of their brand and their knowledge of technology. I've been working with some small businesses on their social media marketing efforts – and they often struggle to articulate their brand; nevermind learning the social media platforms. Do you have any specific thoughts and/or suggestions for them after working with these “all-in” businesses?!

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  • http://www.networkmarketingsuccess.ws mlgreen8753

    Social media is a great advertising resource for small businesses. Even large corporations are starting to realize it's power You can find huge companies like Skittles video marketing at online advertising networks.

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  • Stl Realtor

    Social media can clearly take a small business and launch it into something fantastic! Take real estate for example. In today's market, a small, personal real estate company can really stand out using social media.

  • Stl Realtor

    Social media can clearly take a small business and launch it into something fantastic! Take real estate for example. In today's market, a small, personal real estate company can really stand out using social media.

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