Is there an industry better suited for success in social media than the travel industry? Social sites are almost always geared toward, or naturally gravitate toward recommendations and referrals. The most popular form of social content is normally pictures and videos. What do you do when you go on vacation? You take pictures and videos and then post them to your social channels to share. It’s like one big “duh” isn’t it?

My friends Sheila Scarborough and Becky McCray are both expert-level social media and marketing thinkers who have a fantastic learning program for travel industry professionals around social media called Tourism Currents. The course has been implemented once already and then vetted and redone with travel industry professional’s feedback to make it even better.

Tourism Currents LogoThey’ve opened enrollment again for the four pieces of their lessons, which include:

  • Introduction Workshop: Social Media For Tourism
  • Short Course 1: All The Basics
  • Short Course 2: The Results Mulipliers
  • Full Course: All-in-one price

You can take one or all of them and pricing ranges from $99 for the Introduction workshop to $490 for the full deal. And because Sheila and Becky are good people, they do offer a money back guarantee, but stipulate it’s not a “no questions asked” one. They’ll ask you tons of questions about why you want your money back, not to harass you, but to find out what they can do better. That’s the kind of peeps they are.

They’ve asked me to be an affiliate for their courses and I’m proud to do so. (All the links here are affiliate links. If you’d prefer I not receive a portion of your sign up fee for the point, click on this link to go straight there with no credit for me.) If you’re in the tourism or travel industries and you want to cut through the generalist information available out there to get to the core of what YOU do, go sign up now. It will be well worth your investment.

And as you may know, I’ve been working on a new online learning community around social media. It might sound like Tourism Currents is similar. While there certainly are some lessons you could learn there that I’ll also have at Exploring Social Media, the content is built around the travel industry, so it’s more relevant to that type of user. I’ll also be working with Sheila and Becky to share some content on both sides so our respective audiences can find more learning if they want it.

Do give Tourism Currents a look see. You’ll be glad you did.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.sheilasguide.com Seafarer

    Thanks, Jason, we very much appreciate your kind words and support (and I don't just say that to suck up and get an invite to your home state's Bourbon Trail, either. Really!) :)

  • http://www.sheilasguide.com Seafarer

    Thanks, Jason, we very much appreciate your kind words and support (and I don't just say that to suck up and get an invite to your home state's Bourbon Trail, either. Really!) :)

  • iancleary

    I agree that it's perfect for the travel industry. I work a lot with an Irish tourism organisation called Failte Ireland (Failte means welcome in Irish). There is a huge interest in the area, as you say tourism is a lot about social so there's lots of great interesting content.

  • iancleary

    I agree that it's perfect for the travel industry. I work a lot with an Irish tourism organisation called Failte Ireland (Failte means welcome in Irish). There is a huge interest in the area, as you say tourism is a lot about social so there's lots of great interesting content.

  • http://www.euraildeals.com Eurail Pass

    Good to see this, social media is more vital to travel than any other customer service industry in my opinion.

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  • Christian Raeuber

    I am looking to do a social media for sme international freight companies that are in battle with the big multinationals that have complete networks all over the world. How do I provide them with the first industry social network and get them to a level that they can make use of our social media network?

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  • http://www.dtr.ro/cazare/arad/moneasa Cazare Moneasa

    For helping you understand and escalate the tourism efforts, they explain:
    * What is this social media stuff, and who cares?
    * Explaining blogs and microblogging (Twitter)
    * Explaining Facebook, Flickr and YouTube
    * Video: How a city gets started in social media
    * Video: How a communications director monitors Twitter
    * Video: The benefits of Flickr photo-sharing
    I'm going to implement it

  • http://twitter.com/gtrot gtrot

    We live in a social world – isn’t it time to easily share travel plans and stories? Sounds like a great course. Think our social travel site http://www.gtrot.com would be a great part of this. We’re working to make trips as fun to share as photos.

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