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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • Michel

    As long you have to tell something is important, it is not.

    • http://socialmediaexplorer.com JasonFalls

      Then you'll just tell it to the same audience. Social is how you grow
      your audience which is, in my mind, is critical for success.

    • http://josephrooks.com Joseph Rooks

      I guess we should tell the kids to drop out of school, then. If anything they're learning was important, they wouldn't need anyone to explain it to them.

      Clearly.

  • Chris Long

    Hi Jason. Loved this post and signed up for the webinar. Good stuff! Chris, Kentucky Center

    • http://socialmediaexplorer.com JasonFalls

      Thanks Chris! See you on Wednesday, then!

  • http://socialbutterflyguy.com/ DJ Waldow

    Jason – I'm getting more and more pumped for this as we get closer. Fun + educational. Does it get any better? Thanks doing this webinar with us.

    Ha ha.
    Heh.

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow

    • http://socialmediaexplorer.com JasonFalls

      I'm pumped, too. Gonna be fun. I almost want to have a cocktail or two
      before … but I won't. Heh.

  • http://mattdunlap.org/ Matt Dunlap

    Email subscribers are the most valuable asset to your online business. They are the one's that truly are fans, so much so they have given you their prized possession, the email… Give them the best content you can, good advice, Jason

    Yet, most companies have email newsletters way down on the list of to-do's

    • http://socialmediaexplorer.com JasonFalls

      Agreed, Matt. I think the “email is spam” mentality still urks some folks.
      When it's done right, however, it's pretty powerful.

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  • http://twitter.com/communitygirl Angela Connor

    I just signed up and shared with my twitter community. Since I met you both at Social Media Business Forum in Raleigh last year, I know this will be worth my time and then some. Jason, you consistently provide valuable information and I will need it even more when I start my new Social Media Manager job in two weeks.

    • http://socialmediaexplorer.com JasonFalls

      Thanks Angela. Looking forward to it! And I need the job scoop! Fill
      me in!

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  • http://twitter.com/immediatecg Rusty James

    Great post. I know email marketing is not completely dead regardless of what you may have read lately, particularly in the SMB sector. The convergance of email and social media makes perfect sense to me and I look forward to learning how to leverage this movement.

    • http://socialmediaexplorer.com JasonFalls

      Thanks Rusty. Hopefully we can all get better at mixing the mediums to
      serve our customers better.

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  • http://twitter.com/jwcraw Jason Crawford

    Great post. Although Twitter is great for conveying brief messages or inspiring users to to to relevant infomration, email can be a great way to continue a relationship with more in-depth content and meaning.

    • http://socialmediaexplorer.com JasonFalls

      Agreed, Jason. Thanks for the comment.

  • http://twitter.com/andyamsler Andy Amsler

    Jason, I'm not going to have the opportunity to listen in today, but I'm particularly interested in this part of your presentation: “With good SWYN metrics, you can tell which singular subscriber spreads your message to more people, helping you identify your biggest brand influencers.” Will the webinar be available after or do you have another post you can point me to that elaborates on this topic? Thanks.

    • http://socialbutterflyguy.com/ DJ Waldow

      Andy –

      Sorry you will miss the live event. Always more fun live, right? Ha ha. We – Blue Sky Factory – usually have the webinar available within a week or so – http://www.blueskyfactory.com/webinars/

      As far as your interest in … “With good SWYN metrics, you can tell which singular subscriber spreads your message to more people, helping you identify your biggest brand influencers.” … that is a report that Blue Sky Factory provides as part of the feature.

      DJ Waldow
      Director of Community, Blue Sky Factory
      @djwaldow

    • http://socialmediaexplorer.com JasonFalls

      The webinar is tomorrow, Andy. If you do miss it, though, it will be on Blue
      Sky Factory's website under “Webinars.” They archive all of 'em! Thanks for
      asking.

  • http://blog.datadirt.net datadirt

    Good points – I agree with you 100%; just wanna add one point: I've started my blog datenschmutz (in German language) four years ago. When I added a newsletter (as an RSS alternative) 2 months ago, my geek friends would laugh at me and tell me that “e-mail is old school”. But while I got plenty of RSS readers, many user told me they prefer to get their updates in their inbox… so it also works the other way round: social media marketing sometimes also relies on e-mail :-)

    • http://socialmediaexplorer.com JasonFalls

      Great point and thanks for sharing that. RSS is a very passive
      delivery method. Many of my friends browse my headlines but don't read
      my blog. They read my enewsletter though. It's an active delivery
      method. Excellent point to consider.

  • http://blog.datadirt.net datadirt

    Good points – I agree with you 100%; just wanna add one point: I've started my blog datenschmutz (in German language) four years ago. When I added a newsletter (as an RSS alternative) 2 months ago, my geek friends would laugh at me and tell me that “e-mail is old school”. But while I got plenty of RSS readers, many user told me they prefer to get their updates in their inbox… so it also works the other way round: social media marketing sometimes also relies on e-mail :-)

  • http://www.superiorpromos.com/ Promotional Products

    Thanks Jason,

    I about to start an eNewsletter this month. I am so glad that you addressed this topic. Is there anything you would have done different when you started in October?

    • http://socialbutterflyguy.com/ DJ Waldow

      Maybe Jason will touch upon this during tomorrow's webinar. Jason? I kinda like the idea.

      DJ Waldow
      Director of Community, Blue Sky Factory
      @djwaldow

  • http://www.superiorpromos.com/ Promotional Products

    Thanks Jason,

    I about to start an eNewsletter this month. I am so glad that you addressed this topic. Is there anything you would have done different when you started in October?

  • http://socialbutterflyguy.com/ DJ Waldow

    Maybe Jason will touch upon this during tomorrow's webinar. Jason? I kinda like the idea.

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow

  • http://socialbutterflyguy.com/ DJ Waldow

    Maybe Jason will touch upon this during tomorrow's webinar. Jason? I kinda like the idea.

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow

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  • http://AzamKhan Azam Khan

    Hi,

    So what are some of the incentives one could use to encourage sharing via Facebook Pages?

    • http://socialmediaexplorer.com JasonFalls

      Anything that motivates people. Free books, coupons, prizes. It depends on
      your business and what you have to offer as incentives. What might be smart
      is to have a series of reasons people should be a fan of yours on Facebook,
      then use those to motivate people to share with Facebook more than other
      networks. You'd be surprised at the response you get when you just say,
      “Hey. Share this on Facebook. The person who gets the most people to check
      out our newsletter there wins a $25 Amazon gift card.”

  • ShaneRQR

    Some great points about mail-marketing!
    I agree, the sink or swim factor is in delivering valuable content that the reader wants in the first place. Blasting sales-pitches doesn't cut it anymore.

    I'm on tons of mailing lists due to the reviews I write and it's incredible to me how many marketers only write when they have something to pitch. The few that manage to offer great content together with great offers/bonuses/specials are the ones that rise above the noise that is 90% of my inbox.
    (That's an inbox dedicated to mailing-lists btw.)

    • http://socialmediaexplorer.com JasonFalls

      Sounds like you're a good person to ask about effective email marketing,
      Shane. Thanks for the input here. I agree that sales only mailings are less
      attractive. Good to know someone else agrees.

  • http://www.luremmarketing.com/email-marketing.php LC

    Great post! I completely agree…with the basically whole world being on Facebook and/or Twitter, marketing is now more community-driven. They make online marketing easier and gets the word out quicker. LC, Lur'em Marketing

    • http://socialmediaexplorer.com JasonFalls

      Thanks, LC. Appreciate the input.

  • http://www.pinnaclelists.com/ Grant

    Very good info! Thanks!

    • http://socialmediaexplorer.com JasonFalls

      You're welcome, Grant. Thanks!

  • http://twitter.com/mioaraiacob Mioara Iacob

    In my country, emailing is mostly perceived as intrusive. So, in order to manage and grow our email lists we developed layouts to give our readers something to linger on. We designed a layout to suit our customers' profile and generally wrote texts that sounded like a personal letter (neutral or rarely, informal style). In many cases we tailored the message to the individuals (if knowing about items that were of specific interest to them). When possible we ring our clients to “ask for permission” to send them a mail, and always after a while for feedback. It's tedious work, but pays off; you often establish strong contacts. At present we are scrutinizing the new opportunities offered by the social networking.

    • http://socialmediaexplorer.com JasonFalls

      Well done. Personalization is certainly a much more effective approach.
      Thanks for the thoughts.

  • http://twitter.com/mioaraiacob Mioara Iacob

    In my country, emailing is mostly perceived as intrusive. So, in order to manage and grow our email lists we developed layouts to give our readers something to linger on. We designed a layout to suit our customers' profile and generally wrote texts that sounded like a personal letter (neutral or rarely, informal style). In many cases we tailored the message to the individuals (if knowing about items that were of specific interest to them). When possible we ring our clients to “ask for permission” to send them a mail, and always after a while for feedback. It's tedious work, but pays off; you often establish strong contacts. At present we are scrutinizing the new opportunities offered by the social networking.

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  • zero

    How to use it?

  • anne jaa

    Good article!Networking is an exercise you have to conduct almost everyday if you’re in a business of selling -whether you work for an organization or for yourself. Networking as a concept has existed since time immemorial but it has been taken to an entirely new level by social networking websites.Marketers who are able to align their messaging with the distinct mindset of consumers engaging in social networks are posting positive results and building a quality following in these environments.

    investor business daily

  • http://socialmediaexplorer.com JasonFalls

    Agreed. Thanks for the comments, Anne.

  • Nancy

    Using email to reach current and prospective customers is both a convenient marketing strategy and also a powerfully effective one. But successful email campaigns are often found wherever the best and most relevant email lists are also found. And, for many, obtaining or compiling a great email list is far more tedious than orchestrating the email campaign itself. Social media itself reveals the secrets to a successful email marketing campaign. All things considered, social media is rooted in large networks of like-minded people and thrives on regular, meaningful interactions. http://www.businessmantra.net

  • http://zixmailencryption.com/ zixmail

    i think Email Marketing. Effective messaging is critical for any organization. Now more than ever, email is playing a central role in modern communication!

  • http://zixmailencryption.com/ zixmail

    i think Email Marketing. Effective messaging is critical for any organization. Now more than ever, email is playing a central role in modern communication!

  • http://DCincome.com/blog Gerald Cotley

    Nowadays, Social media marketing are more been use compare to email marketing.. Definitely the popularity of social media sites make this marketing strategy more powerful.

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