Want To Know What Social Media Users Are Thinking? Now You Can!

by · July 24, 20126 comments

The first major lesson I learned as a working professional in the marketing business was that there was almost nothing more important in the marketing decision-making process than sound research and data from which decisions could be made. Without it, you’re guessing. And guessing often leads to less-than-optimal outcomes.

Today, I’m happy to tell you that not only is Edison Research expanding its annual survey of social media users in America to a quarterly survey (from annual), and that I have joined Edison’s Tom Webster, Convince and Convert’s Jay Baer and Schaefer Marketing Solution’s Mark Schaefer as editorial board analysts for The Social Habit, but that our first round of survey questions can include the question YOU want to have answered! (Your company is welcome to purchase questions as it would with more traditional polling. But we are also crowdsourcing potential ones too. See below.)

The Social Habit

We’re going to survey 3,000 U.S. social media users aged 12 and over more frequently than annually. (Probably quarterly, but something thereabouts.) The samples will be weighed and representative of the total U.S. population. Your company is able to purchase the research at various levels (more below) and specific questions, too. This can help you find those specific areas giving your social media marketing decision-making fits and fix the fits.

So ask yourself, “If I could ask a representative sample of Americans one thing about their use of social media, what would it be?” When you have an answer, use the form below and ask away. We’ll review it as part of our survey preparation process and perhaps it will be included!

If you’d like to purchase questions now to guarantee they’ll be asked in the first round, reach out to us via the contact form on the Social Habit site.

Once the results of each survey are in — and remember this will be done quarterly, so the data will continue to evolve — there are a number of ways you can use it. We will offer:

  • An executive summary with over 100 charts and graphs, detailed findings and recommendations
  • A live, three-hour online event, with analysis and live questions-and-answers from Baer, Schaefer, Webster and me
  • Optional complete copies of the survey’s raw data
  • Optional one-hour consulting calls with the analyst of your choice
  • Optional custom segmenting of the data, including a 30-minute explanatory call with Webster

Businesses may also opt to purchase questions in future iterations of The Social Habit to gain more specific insights into their brand, industry, competitors or consumers.

You can learn more about the products and services The Social Habit will provide and stay up to date on the information and opportunities we’ll provide by visiting The Social Habit’s new website and signing up for our email list. You can also subscribe to our blog which will feature select data and analysis, plus discussions about social media research in general, for free.

Our efforts here are focused on providing you with credible social media consumer research from a trusted source at an affordable price that delivers actionable insights and features your custom questions. All that combines to make The Social Habit pretty unique. We’d love to have you subscribe to information about our future research or become a Social Habit customer.

And now back to you! Have a question you want to ask the American social media user? Drop it in the form below and we’ll review it before our Q3 survey is deployed!

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.managingcommunities.com/ Patrick O’Keefe

    Congrats Jason! The thing I’d like to see most is for The Social Habit to build upon the work you’ve done with NetBase to ensure that people and organizations continue to understand the diversity of the social web, beyond just whatever branded platform is hot at the moment.

    Thanks,

    Patrick

    • http://socialmediaexplorer.com JasonFalls

      You officially have no worries Mr. O’Keefe. Thanks for chiming in.

  • http://www.antonkoekemoer.com/ Anton Koekemoer

    This is much welcomed news Jason. As you’ve
    said – you need accurate data in order to make accurate decisions - Since there
    are so many theories on the use of social media – especially when it comes to
    marketing. And conclusive data is the only thing that can turn a theory into a
    fact. 

    • http://socialmediaexplorer.com JasonFalls

      Thanks Anton. We’re excited to begin!

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