Comments on: Five Social Media Trends for 2012

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By: 2012 – The Year of Brands as Publishers, Second Screen Advertising, and Flawsomeness – Walker Media

Tue, 26 Mar 2013 17:32:41 +0000

[...] SocialMediaExplorer writes about the importance of content as the role of brands becomes closer to that of publishers; no longer can brands get away with uninteresting or purely self-promotional website content or social media updates. For instance, a Facebook page for a brand targeted at stay-at-home mothers shouldn’t be managed by a middle-aged male marketing manager with no idea about the types of topics that that their audience wants to read about. Late 2011 already saw many brands investing in editorial talent that can capture their target audiences, for instance Topman hiring editorial staff from Dazed & Confused to launch its new multimedia magazine for fashion-conscious men. They also predict that 2012 will see marketers increasingly using influence ranking tools such as PeerIndex and Klout to seek out the individuals that are the most influential about their category and brand in social media. [...]

By: Social Media trends 2012 - Social Crowd

Social Media trends 2012 - Social Crowd — Sun, 02 Dec 2012 15:08:35 +0000

[...] Wie is wie in Social Media – Volgens de Social Media Explorer gaan wij in 2012 zien dat merken en bedrijven meer de nadruk gaan leggen op het identificeren wie [...]

By: Mindshare BlogSociálne médiá a biznis v roku 2012: Obsah je šéf - Mindshare Blog

Mindshare BlogSociálne médiá a biznis v roku 2012: Obsah je šéf - Mindshare Blog — Tue, 07 Aug 2012 11:00:54 +0000

[...] tyinternety.cz, vator.tv, socialmediaexplorer.com, ilustrácia kynosocialmedia.com [...]

By: Nathan Kuneda

Nathan Kuneda — Mon, 14 May 2012 13:43:00 +0000

I’m still wondering why Ray William Johnson doesn’t like Google+. Thanks for the post though Jason.

By: Jig Bax

Jig Bax — Wed, 25 Apr 2012 06:11:00 +0000

Article is right on the money!!

By: Louise

Louise — Thu, 19 Apr 2012 19:50:00 +0000

Awesome article as always. I’m sure I’ll be referring back to it many times over the next year. Re the legal stuff, I don’t know anyone in communications who is 100 % comfortable with the fact that many blogs (especially the mom ones) have become a clearinghouse for brand contests and sponsored reviews. I too have a blog and while it doesn’t have as many followers as many of the mom blogs, that was never the intention. It’s a place where I can write for myself, unedited and share my views on things I’m passionate about. People who are also passionate about those things, visit and share their comments with me. I know I will never make money from it and that’s fine with me. I have other work that is designed to generate revenue. However, as someone on the PR agency side, I can say that these blogs that do sponsored contests, reviews, etc. have become a necessary part of the media landscape because, even while the traditional media model is crumbling, many of our clients, especially in consumer marketing, are still expecting us to measure results in terms of eyeballs and, in the face of dwindling mainstream media reach, we have to look to other channels for results. As Jason Falls pointed out in No Bullshit Social Media, the old “number of hits” approach to results was never really that accurate anyway but many are holding on to it for dear life.

By: Trends in 2012 « DySocialNetwork

Trends in 2012 « DySocialNetwork — Thu, 29 Mar 2012 09:09:34 +0000

[...] From social media explore [...]

By: party photographer LA

party photographer LA — Sun, 25 Mar 2012 21:30:00 +0000

Google+ is setting some tough call for FB

By: Andrea Tuttle

Andrea Tuttle — Wed, 21 Mar 2012 20:39:00 +0000

This is a great post! It’s interesting to think how Data and Content strategy can work hand in hand to really improve marketing efforts. Data is a requirement at this point for marketing strategy online. With the number of messages users are seeing every day, it’s important that your organization is able to target users effectively. Here’s a recent post of mine describing how data can improve content strategy: http://spotright.com/data-marketing/data-no-longer-just-for-nerds/

By: Social Media trends 2012 I « Social Media voor werving & selectie

Social Media trends 2012 I « Social Media voor werving & selectie — Tue, 06 Mar 2012 07:31:32 +0000

[...] Wie is wie in Social Media – Volgens de Social Media Explorer gaan wij in 2012 zien dat merken en bedrijven meer de nadruk gaan leggen op het identificeren wie [...]