SoLoMo Show EP 23: How Businesses Benefit from New Apple Announcements & the New Foursquare

by · June 16, 20121 comment

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing. Every weekend we will publish the latest episode, related show notes and links to all of the topics discussed on the show here on Social Media Explorer.

Adam and Cory discuss the big news coming out of Apple’s Worldwide Developer’s Conference and what smart marketers and advertisers should be preparing for as a result, including the new MacBook Pro with Retina display and what it will mean for online images, the new Passbook app and Apple’s moves towards a mobile wallet, maps updates and how networks like Yelp are now more important than ever before, updates for the way applications market themselves, including through Facebook likes, Foursquare’s new app updates and how the network is shifting from the check-in to a guide of things to do and places to shop, and what small businesses should do to take advantage of the change, the show’s upcoming appearance at the Social-Loco conference and weekly syndication on Social Media Explorer, infographics about Mayor @MikeBloomberg’s Foursquare usage and WWDC discussion on Twitter, a tool review of App Annie for keeping track of your application statistics, Google’s Trusted Stores program and what it means for online retailers, Facebook’s new App Center and how it will change social app discovery, Facebook’s new WordPress integration and how that will change the way you promote your blog posts, the Big Brand Hackathon taking place at Social-Loco, and much more.

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About Adam Helweh

Adam Helweh

Adam is CEO of Secret Sushi Creative Inc, a strategic design, digital and social media marketing agency. He specializes in the convergence of design and technology to provide businesses with more intelligent and interactive ways to connect with customers and grow. His clients have included Edelman, Broadcom, Stanford Federal Credit Union, the Thomas Keller Restaurant Group, Bunchball and others. He's also the co-host of the "SoLoMo Show", a weekly digital marketing podcast, and he has shared the stage with professionals from companies including Facebook, Virgin Airlines, Paypal, Dell and 24 Hour Fitness.

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