SoLoMo Show Ep 32: Social Media’s Impact on the 2012 Olympics

by · August 18, 20121 comment

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing. Every weekend we will publish the latest episode, related show notes and links to all of the topics discussed on the show here on Social Media Explorer.

Adam and Cory discuss the 2012 Summer Olympics, including Twitter breaking Tweet Per Minute records, the growth of social media since the 2008 Olympics, search shifting to mobile, viewers getting angered by time delays and NBC scooping their own coverage, Beats by Dre sneaking in unofficial sponsorships, athletes that communicate directly with fans and how it boosts their influence, swimmer Scott Tyler Clary live-Tweeting his own race, Olympic fails including racists Tweets from Greek triple jumper Paraskevi ‘Voula’ Papachristou, why you should be careful not to fall for your own hype, a review of Storify and how you can use it to aggregate coverage of an event, the changes Pinterest made recently including the launch of tablet apps and open registration, Facedeals and how you might soon be checking-in to Facebook and receiving deals with your face, Oreo’s Daily Twist and how they used it to boost PR around the Mars Curiosity landing, why you should check your Klout score now and what changes the network has made, and more.

Show Notes:

SoLoMo Show Links:

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About Adam Helweh

Adam Helweh

Adam is CEO of Secret Sushi Creative Inc, a strategic design, digital and social media marketing agency. He specializes in the convergence of design and technology to provide businesses with more intelligent and interactive ways to connect with customers and grow. His clients have included Edelman, Broadcom, Stanford Federal Credit Union, the Thomas Keller Restaurant Group, Bunchball and others. He's also the co-host of the "SoLoMo Show", a weekly digital marketing podcast, and he has shared the stage with professionals from companies including Facebook, Virgin Airlines, Paypal, Dell and 24 Hour Fitness.

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