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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://about.me/bradleyjoyce bradleyjoyce

     We’ve seen similar feedback from our customers on publishing more via Twitter but seeing more “engagement” via Facebook.

    A huge part of the problem here is marketers not optimizing their publishing on Twitter. Given the real-time flow, it’s extremely easy for an audience to miss a tweet.

    In some cases, we’ve seen marketers publishing content at the absolute worst possible time to reach a particular segment of their audience, even though it was the best time for their entire audience as a whole.

    If people want to start boosting engagement (and value) on Twitter, you have to start thinking about optimizing in a real way.

    • http://socialmediaexplorer.com JasonFalls

      Great point, Bradley. Thanks for chiming in here. I’ve always been suspect of the “ideal time of day” to do anything. Particularly with Edgerank at play on Facebook, it’s irrelevant (almost). I love that notion of optimizing in a real way … reaching your segments at the right time rather than shooting for the numbers. Nice ideas.

  • Backlinkanna

    Free and Premium Twitter Tools 

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