Everyone wants a simpler way to manage the complexities of tasks that go along with social media marketing, right? Sprout Social has stepped into that void a bit with a tool that I’ve been quite impressed with. I reviewed Sprout Social for members of Exploring Social Media a while back. This week, they became a sponsor here at SME!

Sprout Social essentially acts as a social media management tool for both the average and power users. It allow you to monitor and respond on social networks, identify influencers around a topic and then pull that public and influencer data into a simple customer relationship management system. There are also some nice metric gathering mechanisms built into it, too.

Image representing Sprout Social as depicted i...

Image via CrunchBase

The platform is offering free trials to Social Media Explorer readers. Just click on the advertisement over there in the sidebar to get started. I’ve been quite impressed with their tool thus far. You should give it a spin!

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://twitter.com/cksyme Chris Syme

    I use it and recommend it at workshops. Their pricing is a good option for small business. Haven’t tried their premium solution. They have some pretty decent analytics, at least for someone of my size.

  • http://www.i95dev.com Henry Louis

    Have been seeing a lot of promotion about Sprout Social across various platforms. Their banner is present on every other website. But, I would like to know more about the Dashboard. Thats what keeps me interested!

    • http://twitter.com/cksyme Chris Syme

      30-day free trial. (see above)

  • David Burlison

    Well done site-very interesting/informative..



    (Feel free to post on our forum)

  • http://www.online-business-virtual-assistant.com/ Virtual Business Assistant

    Hi Jason,
    Have heard a lot from you about Social Sprout and so going to give it a try.

    Online Business
    Virtual Assistant

  • http://twitter.com/InspiredAnnette Annette A. Penney

    I have been using Sprout Social for 4 months & prefer it over other social media management tools I have tried. One of the things my clients like about it is the analytics reports you can generate. They find them clear, easy to understand, and it doesn’t hurt that they look impressive :)

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