Stop Selling. Start Helping.

by · September 14, 20126 comments

Need help selling? Content marketing maven and SME bud Jay Baer personifies the solution to a key problem today’s digital marketers face. During his keynote presentation at Explore in Minneapolis, Baer addressed the challenge of today’s digital media world that overflows with terabytes of messages streaming through multiple screens on various technology platforms. How can today’s brands gain a competitive advantage with the millions of messages scrolling, streaming and blasting to the marketplace?

Baer helps marketers with a methodology he sees as the answer. He calls this future of marketing:  YOUlitity. What is YOUtility Marketing and how can it help you market and sell your brand? Here is a glance-and-go infographic that explores Jay’s YOUtility approach and offers tips on how you too can start utility marketing to build loyalty with your brand.


If you want to learn awesome stuff like this live and in person, the next Explore is in Orange County, Calif., Oct. 18-19 at the Gothic Moon Studios in Orange. Register now and get $200 off to see great speakers like Peter Kim, Michael Brito, Tom Webster, Nichole Kelly, Tamsen McMahon, Tim Hayden and even Jason Falls! Get the details and register at

Want more glance and go content like this infographic and photos taken from past Explore events? Follow Explore’s board on Pinterest and pin and repin!

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About Andrea Cook

Andrea Cook

Andrea Cook is a live media expert who provides key services that grow brands + buzz. With an eye for visual integrity, heart for truth and love for market growth, Andrea blends her role as an art director, editor and publisher in today’s digital, social and mobile media era. Founder and owner of The Midas Center, a consultancy and cowork space and publisher of iHEART Green Media, Andrea is a pioneer, community builder, coach and consultant for hire. Services vary, Live Event Coverage preferred. She can be reached via Twitter @andreacook.

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