I soft-launched a little survey on Twitter earlier this week, but wanted to make sure that those who weren’t watching at that moment (or didn’t see retweets, etc.) got an invite, too. I’m doing a simple, less than five minute survey around the topic of online learning as it relates to social media. You can take it by clicking here to visit the survey page.

Doug Stevens on Shutterstock.comThe thought behind this is that I hope to begin offering some premium value webinar-type content to folks soon. These would be paid offerings. Think of them as intensive learning sessions, everything from 101 stuff to advanced thinking around social media strategies. The thoughts I share on the blog and my newsletter would remain free.

The content I hope to provide with the premium offerings would be well beyond the depth and breadth of that I can offer on the free outlets. I will share more of the ideas as they begin to take shape, but rest assured whatever I offer will be done with a 100-percent effort to ensure great value is delivered for your trouble, and done so beyond the single webinar experience.

Keep in mind the survey is a starting point and I’ve not made any hard decisions on this yet. I’m hoping for your input. Please fill out the survey and feel free to drop in thoughts in the comments. Think about these questions:

  • What type of online learning offering would appeal to you?
  • What topics would you like to learn from experts in the social media and Internet marketing fields?
  • How much would you pay for 1-2 hours of intensive learning with benefits beyond the single session?
  • How much would you pay if the content were so strong, you could cut the cost of a conference out of your budget?

A penny for your thoughts?

IMAGE: Doug Stevens on Shutterstock.com

Did you enjoy this blog post? If so, then why not:Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter |

About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

Other posts by

Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.apxalarm.com/ Burglar Alarms

    yeah web is moving forward a lot. we need to make our move quickly and learn the latest things.

  • http://www.showdocument.com/ chris

    At my college we use a different tool for working on our projects online.
    Its free and needs no installation since its online, go to http://www.showdocument.com
    pretty useful for me since i usually do my projects on the laptop. -chrisman

  • involve_social

    My comments below aren't necessarily going to help you with your survey but thought I'd share my response.

    * What type of online learning offering would appeal to you?

    Multimedia content – offer each piece of content in multiple formats for different type of learners to digest. As far as an offering, you can have a monthly subscription fee (offer charter members a shorter fee) and get feedback to improve on your offerings. Something not so expensive but take a modular approach.

    * What topics would you like to learn from experts in the social media and Internet marketing fields?

    Something fresh and very actionable. The more actionable the better. For example, if the topic is about whitepapers, don't just alone throw up an audio transcript of your interview with Michael Stelzner. Highlight the key points along
    with possible provisions of workbook(s) that subscribers can follow.

    * How much would you pay for 1-2 hours of intensive learning with benefits beyond the single session?

    Depends how you are charging. Are you charging monthly fees? Are you charging time-limited consulting fees?

    * How much would you pay if the content were so strong, you could cut the cost of a conference out of your budget?

    For brands I could see them paying over 200-800$ a webinar. I think the 'strength' of content is based on how factual and up to date it is, who the authority behind it is, how personalized it is and how easy it is to act on the information instead of spending hours deciphering it. As far as membership fees (and not carve outs like a 200-800$ webinar), I'd charge 50-100$ a month initially for a soft launch and then go on to a larger launch, charging $200-300 a month with access to all content.

    Again you can also take a freemium approach and continue blogging while offering a paid section within your website using something like wpwishlist.com if this blog is made in wordpress.

    You'll need a rocking free report that you can hype up and i'm hoping your comrades online and offline will assist in that. I look forward to seeing something along the lines of authorityrules.com

    Peace to you sir!

  • Pingback: Survey: Online Learning And Social Media | Social Media Explorer | OnLearn

  • http://www.nethosting.com/products/DedicatedHosting/ dedicated server

    Fascinating article. Exactly what I was looking for. Thanks for the great tips. I would like to say thank you for this post.

  • winter123

    We are professional brand shoes, Gucci Handbags, Gucci Shoes and satisfied customers always come first. We have huge quantity of Gucci Purses, Gucci Belts, Gucci Loafers and Gucci Sneakers for sale! You can find the exact gucci whether Gucci Men's Shoes or Gucci Women's Shoes you want at a price that's right for you.Moreover,we have the best quality Louis Vuitton Shoes on sale including Men's Shoes,

    We are professional brand shoes, Gucci Handbags, Gucci Shoes and satisfied customers always come first. We have huge quantity of Gucci Purses, Gucci Belts, Gucci Loafers and Gucci Sneakers for sale! You can find the exact gucci whether Gucci Men's Shoes or Gucci Women's Shoes you want at a price that's right for you.Moreover,We provide the best service and fast shipping to customers all over the world.
    High distinctive and exquisite quality Gucci Products like Gucci Handbags, Gucci Shoes and satisfied customers always come first. We have huge quantity of Gucci Purses, Gucci Belts, Gucci Loafers and Gucci Sneakers for sale! You can find the exact gucci whether Gucci Men's Shoes or Gucci Women's Shoes you want at a price that's right for you.Moreover,We are professional brand shoes.