It seems like everyone who has a blog or presence of substance in the social media space is writing a book these days. In fact, I’ve actually had several people follow up an introduction to me with, “So what book are you working on?”

I’m not presently working on a book, thank you. When I have a good idea for one, I’ll let you know.

Yes, there are a handful of very good books out there that I would recommend people read if they are interested in learning more about social media, but if you or anyone you know is presently writing a book about social media, I would encourage you to save your energy and stop right now. The authoritative book on social media marketing has finally been published.

New Community Rules: Marketing On The Social Web - Cover ArtThe New Community Rules: Marketing On The Social Web,” by Tamar Weinberg offers it all. From the strategic approach to the on-the-ground tactics and tool review, this book will give you, your bosses, co-workers or clients, a top-to-bottom and side-to-side survey of the social media world. While the book is chock full of buzz words and terms like, “join the conversation,” “participation is marketing,” and “Twitter!” it is also chock-full-o practical goodness.

Weinberg’s first large-scale published piece has in-depth looks at goal setting in the social media environment, implementing strategy, blogging, micro-blogging, social networks, social bookmarking, social news, photography-video-podcasting and pulling it all together into a cohesive take-to-market approach. There are chapter sections on everything from blog carnivals to social media monitoring services to Flickr statistics. Weinberg leaves few stones unturned in showing you, your organization or your clients how social media can transform your communications approach.


The book is written in a very easy to read and understand format, almost a Social Media for Dummies format but polished and not condescending for the not-so-dummy. Other than not including more examples of social media monitoring services (one of my favorite areas of concentration), the only criticism I have of the book is that it covers so much of the social media space so well, I have no reason to even try writing a book. At least not one about social media.

Okay, enough with the gushiness.

Tamar and I are friends. She quotes me in the book and even includes Social Media Explorer in her recommended reading list in the back. It would be tough for me not to love it.

But Tamar also knows I’m going to call it like I see it and give her an honest assessment. And, frankly, she’s freakin’ nailed it.

Accuse me of playing favorites with a friend of mine all you want, but go buy this thing and read it cover-to-cover. You’ll learn a bunch from a master of this field and you’ll probably buy 3-4 copies for a few people you know who don’t quite, “get it.”

It’s that good.

The New Community Rules: Marketing On The Social Web,” is published by O’Reilly and can be had online at Amazon by clicking here or on the advertisement for the book on this page.

Did you enjoy this blog post? If so, then why not:Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter |

About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

Other posts by

Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://twitter.com/djwaldow DJ Waldow

    Thanks Jason! I am working on an abstract for a business school class I'm hoping to co-teach on Social Media. Adding this sucker to the required reading…

    DJ Waldow
    Director of Community at Blue Sky Factory
    @djwaldow

    • http://socialmediaexplorer.com JasonFalls

      Frankly, D.J., you could teach the whole thing from this book. It's as complete a manuscript as I've seen in this realm. Your students will be smarter for the recommendation.

    • http://www.techipedia.com Tamar Weinberg

      Wow, I'm honored. Thanks so much — and thanks Jason for the stellar review!!!!! :)

      • http://www.facebook.com/people/Paul-Chaney/882660081 Paul Chaney

        Congrats on the new book Tamar. I've ordered it! Just one request, leave just a little room for my new book on social media marketing which comes out in a couple of months. And I hope after reading yours I'm not tempted to call my publisher and say “pull it!” :-)

      • http://twitter.com/djwaldow DJ Waldow

        Power of a recommendation, right? I've never met you or Jason in person. But…I've read much of what Jason has blogged and tweeted and have a ton of respect for him. If he endorses you, that's more than sufficient for me.

        Now time for me to learn more about YOU…

        DJ Waldow
        Director of Community at Blue Sky Factory
        @djwaldow

        • http://www.techipedia.com Tamar Weinberg

          Here's a start: http://www.techipedia.com. And the sidebar of that site will take you to many more places where you can learn a lot more than that! :)

  • http://www.themoviebanter.com/ craig

    What level of social media user and marketer is this for? I have read a few books on the subject to learn from and always looking to read more to reiterate the point and embed it in my mind. Is this book for someone with a year of experience and a few books under his belt still good for? If so, any promotional copies?

    • http://socialmediaexplorer.com JasonFalls

      Hey Craig,

      I think this book is good for the gamut. The experienced folks will have an instant resource to turn to for the areas they don't focus on (I'm going to use the social news and podcast/video sections routinely, for instance.) while the lesser experienced folks will not only have a great learning experience with the book, but then also have a reference to turn to.

      As far as promotional copies, I'd bet O'Reilly has a few. The address to hit them for the book is http://oreilly.com/catalog/9780596156817/

    • http://www.techipedia.com Tamar Weinberg

      Craig, as far as the level, I'd say there's beginner information in the book but probably even the most seasoned marketer can gain from some of the specific-community rules provided since it covers the nuances of sites like Digg, Reddit, Flickr, YouTube, and more. It really covers the gamut, or so I think!

  • secretsushi

    Based on Jason's shining review of the book I'd say it's a steal for what I just purchased it for from Amazon. I can't wait to read it.

    • http://socialmediaexplorer.com JasonFalls

      Thanks A. I'm sure you'll get some good info out of it. I'm sure Tamar will love the feedback, too!

  • Pingback: Web Media Daily – July 27, 2009

  • Pingback: For Your Summer Reading List: Social Media « AxisPortals Aphorisms

  • http://nathanholland.com/ Marcy

    Sounds good. I am totally basing how good it is from your review, and since you say she nailed it, I think I will be getting a copy. Thanks! I'll let you know how it goes. :)

  • edhardyshirts

    Official website for Ed Hardy Eyewear. The lifestyle brand is based on the original clothing, accessories, energy drink, randed by
    ed hardy shirts
    ed hardy
    ed hardy clothes
    ed hardy

  • Pingback: The New Community Rules: Marketing on the Social Web | The Social Media Guide

  • Pingback: Hemp Clothing: The Emperor Wears No Clothes: The Authoritative Historical Record of Cannabis and the Conspiracy Against Marijuana

  • http://www.facebook.com/apex.pacific Apex Pacific

    “Marketing on the social web” is important these days.I agree “join the
    conversation,” “participation is marketing,” and “Twitter!” it is also
    chock-full-o practical goodness.