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The Content Strategy Burger [Infographic]

Sink your teeth into this look at content marketing

by Mark Smiciklas · December 8, 201124 comments

A good content marketing plan contains a number of different elements including theme, audience, tone, publishing channel, etc. But how do all of these components come together to form a cohesive strategy?

After reading 6 Layers of Social Media Content Strategy by Jeffrey Cohen over at Radian6, I was inspired to create a visual metaphor that assembles all these content marketing ingredients.

Although I agree with the layers discussed in Jeffrey’s post, I have a slightly different view about what makes up the ‘meat’ of an effective content strategy. Check out the inforgraphic and read the Radian6 post.

 

Which strategic components do you think are most important? The comments are yours.

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About Mark Smiciklas

Mark Smiciklas

Mark Smiciklas is a Digital Strategist based in Vancouver, BC. His firm, Intersection Consulting, delivers practical marketing plans and implementation strategies based on the dynamics of online search, social media and brand journalism. Mark is passionate about the evolution of social business, visual thinking & teaching and hangs out full-time at the Intersection Marketing Blog. You can follow Mark on Twitter at Intersection1.

Other posts by

Tagged as: brand journalism, content marketing, content strategy, digital marketing, digital strategy, infographics, social media content, social media strategy

Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • https://wiki.ok.gov/display/oswg/Content+Strategy Confluence: Oklahoma State Webmanagers Group (OSWG)

    Content Strategy…

    Great blog post…

  • http://casiestewart.com/content-strategy-burger-hungry-for-engagement/ CASIE STEWART: this is my life

    [...] just posted this and now I want to go to Burger King and Tweet or blog about it. I slept till noon for the first [...]

  • http://www.i95dev.com Henry Louis

    Hi Mark! It is great way of explanation regarding “The content Burger Strategy”. I have very impressed and I like this post.

  • http://www.contentmarketinglabs.com/the-content-strategy-burger-infographic-social-media-explorer.htm The Content Strategy Burger [Infographic] | Social Media Explorer – Content Marketing Labs

    [...] A good content marketing plan contains a number of different elements including theme, audience, tone, publishing channel, etc. But how do all of these components come together to form a cohesive strategy?Via http://www.socialmediaexplorer.com [...]

  • http://www.choblab.com/marketing-internet/votre-strategie-de-contenu-facon-burger-4499.html Votre stratégie de contenu façon burger | Choblab

    [...] Source [...]

  • http://www.magnet4marketing.net Fabrizio Van Marciano

    Love the infographic, very true, the quality of the audience is one area I think where most startups struggle with.

  • http://twitter.com/jeffreylcohen Jeffrey L. Cohen

    Mark:
    The infographic is awesome. Glad I was able to provide some inspiration. Since people have different learning styles, a visual explanation can show the elements of content strategy to those that learn that way. By the way, the day I wrote that post, it inspired me and a couple colleagues to have burgers for our next meal.
    Jeff Cohen, Social Strategist, Radian6

  • Anonymous

    Thanks for dropping by with a comment. Glad you enjoyed the infographic! I agree with your take on learning styles. From what I’ve read about 60-65% of people are visual learners, so I think it makes sense for to blend in visual components to enhance how users experience content. BTW, all this talk of burgers is making me hungry as well :)

  • Anonymous

    Thanks Fabrizio. Make no mistake, content theme and quality are also very important. However, the potential business impact becomes reduced if organizations are not connected to the right audience.

  • Anonymous

    Thanks Henry!

  • http://blog.sterlingklor.com/a-visual-aid-for-understanding-content-marketing/ The Digital Business » A visual aid for understanding content marketing.

    [...] came across this great image on Social Media Explorer and I wanted to share it with you. Content marketing is something we have talked about a fair bit [...]

  • http://credibilitypost.wordpress.com/2011/12/12/content-marketing-what-exactly-is-content-marketing-infographic/ “Content Marketing” What exactly is content marketing [Infographic] « Credibility

    [...] The Content Strategy Burger [Infographic] (socialmediaexplorer.com) [...]

  • http://www.blurbpoint.com/ Internet Marketing Company

    As after knowing the demand of the people for what kind  of information they need, it is also needed to create the content in the well manner and in understanding way. And the major need is to provide the content and information at right time and on right place so this will add mroe value to your information and results. And thanks for explaining us just with the infographic and this is the nice tactic to explain in less time instead of reading whole stuff.

  • http://reciprocitytheory.com/2011/12/13/calculating-roi-content-engagement-strategy/ Calculating the ROI of Content and Engagement Strategy « ReciprocityTheory

    [...] The Content Strategy Burger [Infographic] (socialmediaexplorer.com) [...]

  • http://www.grmwebsite.com Emily

    This is a great graphic! Not only did it make me hungry, but it really explains well the relationship that social media pieces have to each other. The strategy is laid out nicely so easy to see. We also write a lot about social media, the different aspects of it and how it ties into an overall social media strategy (http://www.grmwebsite.com/blog/?Tag=Social+Media) We feel that social media, when used appropriately and effectively, is here to stay. Thanks for the infographic!

  • http://www.digitalhomeinfo.com/real-estate-news/the-content-strategy-burger-infographic-social-media-explorer/ The Content Strategy Burger [Infographic] | Social Media Explorer – Digital Home Info

    [...] http://www.socialmediaexplorer.com/social-media-marketing/the-content-strategy-burger-infographic/ nRelate.fixHeight("nrelate_related_1");nRelate.adAnimation("nrelate_related_1");nRelate.tracking("rc"); This entry was posted in Real Estate Infographic, Real Estate News. Bookmark the permalink. [...]

  • http://www.intersectionconsulting.com/2011/5-content-strategy-ingredients/ 5 Content Strategy Ingredients | Intersection Digital Marketing

    [...] Originally posted on Social Media Explorer [...]

  • http://vasvalch.com/marketing/top-niakolko-9/ Топ няколко: интересното от маркетинга №9 | Васи ли?!

    [...] забавна инфографика от Social Media Explorer – хамбургерът на съдържанието. Звучи малко странно, но е идеална визуализация за [...]

  • http://blog.sterlingklor.com/2011-the-year-in-review/ The Digital Business » 2011 – The Year in Review

    [...] We talked about it a bit more in depth here, but this cool visual aid we came across (thanks to Social Media Explorer) explains the concept of content marketing in a way that’s really clear and easy to understand. [...]

  • http://www.7boats.com/how-to-build-a-strategic-content-framework-for-website-success-part-1/ How to Build a Strategic Content Framework for Website Success – Part 1 • 7Boats

    [...] strategy is to study what the browsers want.Infographic – Content Strategy BurgerSource: Social Media ExplorerContent Strategy Grid – InfographicSource – Eloqua//LinkWithinCodeStart var [...]

  • http://www.diseniorweb.com.ar/blogging/estrategias-para-el-contenido/ Estrategias para el contenido | Diseniorweb

    [...] Visto en Social Media Explorer [...]

  • http://contently.com/blog/content-strategy-burger/ Food for Thought: The Content Strategy Burger [INFOGRAPHIC] | The Content Strategist

    [...] Strategist Mark Smicklas decided to illustrate what he believes is crucial with this amazing infographic inspired by the American [...]

  • http://nickwallen.wordpress.com/2012/02/08/the-content-strategy-burger/ The Content Strategy Burger « nickwallen

    [...] via www.socialmediaexplorer.com  Like this:LikeBe the first to like this post. [...]

  • http://e1evation.com/2012/02/09/food-for-thought-the-content-strategy-burger/ Food for Thought: The Content Strategy Burger

    [...] Strategist Mark Smicklas decided to illustrate what he believes is crucial with this amazing infographicinspired by the American Classic.Source: Food for Thought: The Content Strategy Burger [INFOGRAPHIC] [...]

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