Comments on: The Economics of Bad Outreach http://www.socialmediaexplorer.com/social-media-marketing/the-economics-of-bad-outreach/ Social Media Consulting, Public Speaking and Education Sat, 18 May 2013 21:09:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: The Economics of Bad Influencer Outreach | Intersection Digital Marketing http://www.socialmediaexplorer.com/social-media-marketing/the-economics-of-bad-outreach/comment-page-1/#comment-56566 The Economics of Bad Influencer Outreach | Intersection Digital Marketing Wed, 14 Nov 2012 19:53:43 +0000 http://www.socialmediaexplorer.com/?p=16149#comment-56566 [...] Originally posted on Social Media Explorer. [...] [...] Originally posted on Social Media Explorer. [...]

]]> By: Craig http://www.socialmediaexplorer.com/social-media-marketing/the-economics-of-bad-outreach/comment-page-1/#comment-56453 Craig Tue, 06 Nov 2012 15:04:00 +0000 http://www.socialmediaexplorer.com/?p=16149#comment-56453  I agree with that.  My personal connections that I worked hard to built helped work for me on many different promotions over a long period of time.  Unfortunately boss-man doesn't always want to hear that it may take a long time to build a few stable contacts.  A mix of both is what has to happen to push through.  I agree with that.  My personal connections that I worked hard to built helped work for me on many different promotions over a long period of time.  Unfortunately boss-man doesn’t always want to hear that it may take a long time to build a few stable contacts.  A mix of both is what has to happen to push through.

]]> By: Sara Bacon http://www.socialmediaexplorer.com/social-media-marketing/the-economics-of-bad-outreach/comment-page-1/#comment-56447 Sara Bacon Tue, 06 Nov 2012 00:25:00 +0000 http://www.socialmediaexplorer.com/?p=16149#comment-56447 Thank you for your insight Mark. As a digital PR strategist, these points hit home for me and are a good reminder of what is valuable and successful in the eyes of the journalist. I would love to be able to use these approaches for every pitch though I know somedays time will not allow. But it is a great reminder to treat people on the other end of the screen as humans and not just an automated computer.  Thank you for your insight Mark. As a digital PR strategist, these points hit home for me and are a good reminder of what is valuable and successful in the eyes of the journalist. I would love to be able to use these approaches for every pitch though I know somedays time will not allow. But it is a great reminder to treat people on the other end of the screen as humans and not just an automated computer. 

]]> By: Trends in the World of Business « Riley Calwell http://www.socialmediaexplorer.com/social-media-marketing/the-economics-of-bad-outreach/comment-page-1/#comment-56429 Trends in the World of Business « Riley Calwell Mon, 05 Nov 2012 04:54:56 +0000 http://www.socialmediaexplorer.com/?p=16149#comment-56429 [...] I found that Social Media Explorer was more professional the Mashable. It has more detailed articles with better information. In the article “The Economics of Bad Outreach” it tells all about the do’s and don’ts of outreach for a business. Mark Smiciklas gives all sorts of information about how you should organize your outreach. You have to be careful when using social media because if you have too many emails and letters going out, it begins to look like spam mail. You have to be more careful and advertise more like a human. So instead of having mass emails and letters going out it is becoming more normal for businesses to create blogs, twitter accounts and facebook pages. This lets the customers come to you and makes it seem less like it is just a computer sending out mass spam messages. This is less annoying for the customers and you look more professional. http://www.socialmediaexplorer.com/social-media-marketing/the-economics-of-bad-outreach/ [...] [...] I found that Social Media Explorer was more professional the Mashable. It has more detailed articles with better information. In the article “The Economics of Bad Outreach” it tells all about the do’s and don’ts of outreach for a business. Mark Smiciklas gives all sorts of information about how you should organize your outreach. You have to be careful when using social media because if you have too many emails and letters going out, it begins to look like spam mail. You have to be more careful and advertise more like a human. So instead of having mass emails and letters going out it is becoming more normal for businesses to create blogs, twitter accounts and facebook pages. This lets the customers come to you and makes it seem less like it is just a computer sending out mass spam messages. This is less annoying for the customers and you look more professional. http://www.socialmediaexplorer.com/social-media-marketing/the-economics-of-bad-outreach/ [...]

]]> By: Mashable, Social Media Explorer, TechCrunch & The World of Business | aliciakrossen http://www.socialmediaexplorer.com/social-media-marketing/the-economics-of-bad-outreach/comment-page-1/#comment-56417 Mashable, Social Media Explorer, TechCrunch & The World of Business | aliciakrossen Mon, 05 Nov 2012 03:18:03 +0000 http://www.socialmediaexplorer.com/?p=16149#comment-56417 [...] second article I am going to talk about is ‘The Economics of Bad Outreach’ posted on November 1st, 2012 by Mark [...] [...] second article I am going to talk about is ‘The Economics of Bad Outreach’ posted on November 1st, 2012 by Mark [...]

]]> By: Keeping up with the Latest Social Media Trends | mayatraboulsi http://www.socialmediaexplorer.com/social-media-marketing/the-economics-of-bad-outreach/comment-page-1/#comment-56415 Keeping up with the Latest Social Media Trends | mayatraboulsi Mon, 05 Nov 2012 03:08:51 +0000 http://www.socialmediaexplorer.com/?p=16149#comment-56415 [...] second article from Social Media Explorer is called, “The Economics of Bad Outreach” by Mark Smiciklas, posted on November 1st, 2012. This article discusses the laziness of outreach [...] [...] second article from Social Media Explorer is called, “The Economics of Bad Outreach” by Mark Smiciklas, posted on November 1st, 2012. This article discusses the laziness of outreach [...]

]]> By: Staying on Top of Trends | Samantha McMurter http://www.socialmediaexplorer.com/social-media-marketing/the-economics-of-bad-outreach/comment-page-1/#comment-56414 Staying on Top of Trends | Samantha McMurter Mon, 05 Nov 2012 02:43:41 +0000 http://www.socialmediaexplorer.com/?p=16149#comment-56414 [...] The Economics of Bad Outreach written by Mark Smicklas, on November 1st, 2012 clarifies what good and bad practices are in reaching out to customers. The author begins to explain the many negative ways to alert and grab the attention to customers. He says that harassing customers with emails (otherwise known as spam emails) is one of the worst strategies in business and can easily lose sales. On the positive side of it, he gives some excellent tips to reach out to the consumer market. One that I found interesting and relevant was the Twitter Stream tip. He suggests following prospects if they are on twitter. [...] [...] The Economics of Bad Outreach written by Mark Smicklas, on November 1st, 2012 clarifies what good and bad practices are in reaching out to customers. The author begins to explain the many negative ways to alert and grab the attention to customers. He says that harassing customers with emails (otherwise known as spam emails) is one of the worst strategies in business and can easily lose sales. On the positive side of it, he gives some excellent tips to reach out to the consumer market. One that I found interesting and relevant was the Twitter Stream tip. He suggests following prospects if they are on twitter. [...]

]]> By: Samantha McMurter http://www.socialmediaexplorer.com/social-media-marketing/the-economics-of-bad-outreach/comment-page-1/#comment-56413 Samantha McMurter Mon, 05 Nov 2012 02:41:04 +0000 http://www.socialmediaexplorer.com/?p=16149#comment-56413 [...] The Economics of Bad Outreach written by Mark Smicklas, on November 1st, 2012 clarifies what good and bad practices are in reaching out to customers. The author begins to explain the many negative ways to alert and grab the attention to customers. He says that harassing customers with emails (otherwise known as spam emails) is one of the worst strategies in business and can easily lose sales. On the positive side of it, he gives some excellent tips to reach out to the consumer market. One that I found interesting and relevant was the Twitter Stream tip. He suggests following prospects if they are on twitter. [...] [...] The Economics of Bad Outreach written by Mark Smicklas, on November 1st, 2012 clarifies what good and bad practices are in reaching out to customers. The author begins to explain the many negative ways to alert and grab the attention to customers. He says that harassing customers with emails (otherwise known as spam emails) is one of the worst strategies in business and can easily lose sales. On the positive side of it, he gives some excellent tips to reach out to the consumer market. One that I found interesting and relevant was the Twitter Stream tip. He suggests following prospects if they are on twitter. [...]

]]> By: Nyerr Parham http://www.socialmediaexplorer.com/social-media-marketing/the-economics-of-bad-outreach/comment-page-1/#comment-56406 Nyerr Parham Sun, 04 Nov 2012 20:27:00 +0000 http://www.socialmediaexplorer.com/?p=16149#comment-56406 You certainly are being kind not to call out the person or company who made that pitch. Perhaps too many PR professionals have forgotten their good ole fashioned research and media relations skills that teach us to learn as much as we can about our audience before we make the pitch. What you hone in on here is that it shouldn't just be about getting a "hit." It should be about strategic communication -- identifying just the right person to target and learning exactly how to approach them to initiate the most constructive conversation. Thanks for the solid, specific steps to remind us how to accomplish that.  You certainly are being kind not to call out the person or company who made that pitch. Perhaps too many PR professionals have forgotten their good ole fashioned research and media relations skills that teach us to learn as much as we can about our audience before we make the pitch. What you hone in on here is that it shouldn’t just be about getting a “hit.” It should be about strategic communication — identifying just the right person to target and learning exactly how to approach them to initiate the most constructive conversation. Thanks for the solid, specific steps to remind us how to accomplish that. 

]]> By: Staying on top of trends | douniaelalamie http://www.socialmediaexplorer.com/social-media-marketing/the-economics-of-bad-outreach/comment-page-1/#comment-56404 Staying on top of trends | douniaelalamie Sun, 04 Nov 2012 17:57:39 +0000 http://www.socialmediaexplorer.com/?p=16149#comment-56404 [...] practices have the potential to erode value” written by Mark Smiciklas. I retrieved it from http://www.socialmediaexplorer.com/social-media-marketing/the-economics-of-bad-outreach/ The third article I have read deals with how a business approaches prospected customers. The author [...] [...] practices have the potential to erode value” written by Mark Smiciklas. I retrieved it from http://www.socialmediaexplorer.com/social-media-marketing/the-economics-of-bad-outreach/ The third article I have read deals with how a business approaches prospected customers. The author [...]

]]> By: msmiciklas http://www.socialmediaexplorer.com/social-media-marketing/the-economics-of-bad-outreach/comment-page-1/#comment-56377 msmiciklas Fri, 02 Nov 2012 17:17:00 +0000 http://www.socialmediaexplorer.com/?p=16149#comment-56377 Hey Craig. Thanks for taking the time to submit such a comprehensive comment.  I'm not a PR pro so I appreciate your insight and perspective from working in the trenches. I agree that, in many cases, sales and/or PR pitches are a numbers play. However, I'm still not convinced that this approach adds the most business value over the long run. In my view quality trumps quantity...I understand this may be a slightly naive stance given the industry dynamics and pressures that you speak of, but I know investing the time to research and craft more personal communication has worked for me, albeit on a smaller scale.  I think your points highlight the fact that the standard PR communication model needs fixing. I'd be curious to know if there any PR agencies that have assessed the ROI of a more personal approach vs. shotgun outreach? Regardless, hopefully this type of dialogue will help some people challenge the status quo. Thanks again for contributing your thoughts and ideas.    Hey Craig. Thanks for taking the time to submit such a comprehensive comment. 

I’m not a PR pro so I appreciate your insight and perspective from working in the trenches. I agree that, in many cases, sales and/or PR pitches are a numbers play. However, I’m still not convinced that this approach adds the most business value over the long run. In my view quality trumps quantity…I understand this may be a slightly naive stance given the industry dynamics and pressures that you speak of, but I know investing the time to research and craft more personal communication has worked for me, albeit on a smaller scale. 

I think your points highlight the fact that the standard PR communication model needs fixing. I’d be curious to know if there any PR agencies that have assessed the ROI of a more personal approach vs. shotgun outreach? Regardless, hopefully this type of dialogue will help some people challenge the status quo. Thanks again for contributing your thoughts and ideas.   

]]>