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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

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  • Jim M.

    Hmmm, the tricky part is creating content that is actually useful and worthwhile. Can a vendor really mass produce something that will add value to and interest those who follow you? Color me dubious, especially since social media is supposed to be a personalized experience.

  • kellybriefworld

    I’m a consultant working with Palo Alto Networks; they have an excellent whitepaper on the subject of blocking social networking apps that you may have to worry about, “To Block or Not. Is that the question?” here: http://bit.ly/d2NZRp. It has lots of insightful and useful information about identifying and controlling Enterprise 2.0 apps (Facebook, Twitter, Skype, etc.) Enjoy!

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    Interesting stuff, thanks for sharing.

  • Hoang Dang

    Jason thanks for the coverage. We are the first company to offer a service such as this, obviously this service is fairly new, but so far we have gotten a lot of positive response from our clients as well as our readers We've been offering a similar product for years to the print media, and the most refreshing thing about Social Syndication is that with no print editors to act as gatekeepers people that would be interested in our content can easily find our content. We have a wide range of content that allows each user of our content to really personalize it to their readership.

    Jim- feel free to check out some of our content at http://www.copyrightfreecontent.com to see what I mean. Bloggers and webmasters, rarely use all of our copy, and instead focus on the content that they feel would interest their particular readers. Since it's copyright free, they can use what they want, when they want, how they want.

  • http://impulsemagazine.net Impulse Magazine

    I definitely agree with this because blogs are suppose to double by the year 2012

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  • http://twitter.com/shannopop Shannon Johnson

    Jason – I completely agree that an opportunity for content syndication providers exists. I also feel as if content strategy is frequently overlooked, either because it's hard to maintain, or considered something entirely different from social media when really it's an integral part.

    One thing that concerns me about moving in the direction of publishing content from copyright-free articles in a database that can be manipulated in any which way to meet the needs of a blog or website, however, is the deviance from creating content based on thorough research, expertise, or solid facts. I understand the advantages of being able to produce content quickly and have it widely distributed on the web, and that content is duplicated on the web as we know it, but I think this will further breed laziness among online publishers and reduce the overall quality of web content. Granted, there's already a lot of crap out there, but we don't need more of it! Just my opinion. Do you have any thoughts?

    • http://www.facebook.com/jasonteitelman Jason Teitelman

      Shannon, while there is definitely the likelihood that a lot of companies may produce crappy posts just to get a lot done quickly. It would be my hope and my guess that companies willing to take slightly longer and write intelligent, well-researched posts will get more business and outlast the ones producing crap. Maybe? Maybe not?

    • http://twitter.com/DetNya Mathias Eriksson

      Shannon – you have a valid point about the crap out there. What is really needed in addition to content providers and syndication is some good old editorship on the publisher end of the business. Mind you, the “publisher” might as well be a company, a company blog, a company account in a social network and so on.

      Where are the editors, clearing the web from the crap? They are needed and that's why I do what I do – providing Online Content Editors and Content Programs to the web creating business.

      And, Jason, great article. I think I totally agree with your (and Shannon's) analysis.

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  • http://twitter.com/DetNya Mathias Eriksson

    Shannon – you have a valid point about the crap out there. What is really needed in addition to content providers and syndication is some good old editorship on the publisher end of the business. Mind you, the “publisher” might as well be a company, a company blog, a company account in a social network and so on.

    Where are the editors, clearing the web from the crap? They are needed and that's why I do what I do – providing Online Content Editors and Content Programs to the web creating business.

    And, Jason, great article. I think I totally agree with your (and Shannon's) analysis.

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