Comments on: The Influencer Continuum Model for Influencer Engagement http://www.socialmediaexplorer.com/social-media-marketing/the-influencer-continuum-model-for-influencer-engagement/ Social Media Consulting, Public Speaking and Education Wed, 22 May 2013 02:33:25 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Five Reasons to Blog Offline | OnliGence™ http://www.socialmediaexplorer.com/social-media-marketing/the-influencer-continuum-model-for-influencer-engagement/comment-page-1/#comment-56611 Five Reasons to Blog Offline | OnliGence™ Tue, 20 Nov 2012 15:24:02 +0000 http://www.socialmediaexplorer.com/?p=15954#comment-56611 [...] The Influencer Continuum Model for Influencer Engagement [...] [...] The Influencer Continuum Model for Influencer Engagement [...]

]]> By: Blogdash Blog » Blog Archive » The Smartest Ways of Doing Blogger Outreach http://www.socialmediaexplorer.com/social-media-marketing/the-influencer-continuum-model-for-influencer-engagement/comment-page-1/#comment-56484 Blogdash Blog » Blog Archive » The Smartest Ways of Doing Blogger Outreach Thu, 08 Nov 2012 11:59:09 +0000 http://www.socialmediaexplorer.com/?p=15954#comment-56484 [...] end our roundup with a great post from Stephanie Schwab,The Influencer Continuum Model for Influencer Engagement. Check it out in order to learn how to execute good blogger programs that are really a win-win for [...] [...] end our roundup with a great post from Stephanie Schwab,The Influencer Continuum Model for Influencer Engagement. Check it out in order to learn how to execute good blogger programs that are really a win-win for [...]

]]> By: Gail Gardner http://www.socialmediaexplorer.com/social-media-marketing/the-influencer-continuum-model-for-influencer-engagement/comment-page-1/#comment-56473 Gail Gardner Wed, 07 Nov 2012 20:11:00 +0000 http://www.socialmediaexplorer.com/?p=15954#comment-56473 There are two major issues I'm seeing regarding blog outreach that cause these "scattershot" approaches and they are related: the belief that quantity matters more than quality and PR agencies "earned media" belief.  I have debated with them more than once as I believe their concept of "earned" is inaccurate. That a company can afford a PR agency to convince bloggers to write about them for free does NOT mean their clients have "earned" coverage. It simply means they can afford a PR agency.  No matter how many free blog posts you can talk bloggers into writing, that approach will never be as effective as Brand advocacy which I define as having influential bloggers consistently and repeatedly recommend what they truly believe in.  The businesses that understand the difference will start doing blog outreach correctly. They need to work with bloggers and it must be equitable for all involved. What works for big brands does NOT work for small businesses. They must be wiser and do this better - and if they do they CAN compete and win.  There are two major issues I’m seeing regarding blog outreach that cause these “scattershot” approaches and they are related: the belief that quantity matters more than quality and PR agencies “earned media” belief. 

I have debated with them more than once as I believe their concept of “earned” is inaccurate. That a company can afford a PR agency to convince bloggers to write about them for free does NOT mean their clients have “earned” coverage. It simply means they can afford a PR agency. 

No matter how many free blog posts you can talk bloggers into writing, that approach will never be as effective as Brand advocacy which I define as having influential bloggers consistently and repeatedly recommend what they truly believe in. 

The businesses that understand the difference will start doing blog outreach correctly. They need to work with bloggers and it must be equitable for all involved. What works for big brands does NOT work for small businesses. They must be wiser and do this better – and if they do they CAN compete and win. 

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