Comments on: The Misnomer of Traffic Source Reporting

By: Sanket Patel

Sanket Patel — Thu, 03 Jan 2013 03:50:00 +0000

This will be new year resolution for me. Well, Social networking is very growing now a days , so I am sure that It will definitely rocking.

By: Jesse Bouman

Jesse Bouman — Wed, 02 Jan 2013 23:52:00 +0000

Great post. I’m definitely working on getting more granular this year.

By: Arsham Mirshah

Arsham Mirshah — Wed, 02 Jan 2013 14:42:00 +0000

Yes, yes, and YES! – UTM track every link & use custom landing pages #FTW!

By: Nick Robinson

Nick Robinson — Wed, 02 Jan 2013 11:56:00 +0000

Just started doing this with a client, and link tagging is so crucial to our ongoing optimization plan now. I’ve probably said it a million times, and she’s probably sick of me at this point, but Nichole rocks!

By: Chad Pollitt

Chad Pollitt — Tue, 01 Jan 2013 23:23:00 +0000

Jason:

I’m glad you wrote this. Conversion attribution is one of the least appreciated and misunderstood sciences on the web IMO. Given your example above, the next question could be, “is the revenue credit attributed to the visitor’s first touch, last touch or some permutation of them all?”

Slingshot SEO’s multi-touch attribution study shows that 100% of the top 20 paths (channels) to conversion required two to nine visits from various channels. It’s likely that the conversions above have been to the site before from a different traffic source without converting. Should that source get some credit, too? Should all of the sources get some credit?

Unfortunately, as an industry, we’re not all on the same page on this one yet. What are your thoughts?

@CPollittIU:twitter

By: OBVAVirtualAssistant

OBVAVirtualAssistant — Tue, 01 Jan 2013 10:21:00 +0000

Hi Jason wish you a very happy new year. Surely lets give it a try and make 2013 the Year of Measurement for our social efforts.

By: Jon Loomer

Jon Loomer — Mon, 31 Dec 2012 18:20:00 +0000

Guilty as charged over here, Jason. I admittedly don’t track these things, and I should. I’m actually a stats guy, but this is an area I’ve never fully understood. Put it on my list for things to do in 2013.

Thanks for the info, my man!