This was going to be a difficult post to write. Then I decided to emphasize the new, not the old.

I set out next week on a new venture. New because a new professional challenge beckoned me. New because a tired mind begged me. New because too many voices, only a few of them my own, demanded it.

sme-logo-for-black-bgrdBeginning Monday, I am Jason Falls, Principal of Social Media Explorer LLC, a communications consultancy. My services will be available to clients looking for senior level strategy and consultation for their social media, public relations, marketing and communications efforts. I will no longer be officially affiliated with Doe-Anderson, though I will continue to work with them on selected projects and, without hesitation, refer companies to them.

Social Media Explorer will get a new face and some new features soon. Those will come shortly. While I’m working toward that, I would love your feedback on what, design- and content-wise, would make your experience with SME better. Drop a suggestion in the comments.

Another new highlight will be more posts from me. My dear friends Kat French and David Finch will now move their thoughts on to either Doe’s blog or their personal efforts. I highly recommend you subscribe to all three.

I’m excited to work with new clients, forge relationships with new friends and partners and reinvigorate my thinking with new challenges. The new job is going to be a lot of fun.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • Marcia Hansen

    Jason, How exciting! Good luck to you!

  • David Mullen

    That's some big news! Congrats on stepping out and venturing forward. I would say “best of luck,” but you don't need luck. You've got ridiculous skills.

    Looking forward to hearing great things about the move.

  • Kami Watson Huyse

    And there you are! So you are joining the rest of us plebes? I am excited about your news. Welcome, the water is fine. Congrats on taking the plunge, if you need anything, let me know.

  • Mack Collier

    I am likely the last person to see this, but a BIG congrats to you Jason! The volume of congrats here is a testament to your standing in this community, and I only hope your future clients understand how lucky they will be to be working with you!

  • David Spinks

    Truly inspiring Jason, way to take that leap. You'll continue to do great things. Let me know if you're hiring ;)

    Best of luck with everything.

  • whatsnext

    Wonderful news! Timing couldn't be better. I hope our paths cross soon.

  • Jennifer Berk

    Jason, this is so exciting – bet you'll enjoy (at least most of the time) a steeper curve. I hope you'll blog not only about the new challenges you're taking on for clients but also about the experience of starting and marketing your new venture!

  • markwilliamschaefer

    Way to go for it man! You know I'm here to help and support. I'm sure we will find ways to work together in the near future. Best of luck!

  • BillSledzik

    Best of luck, Jason. Been down the entrepreneur road, and might still be there if the classroom hadn't called me. Best part: You can reject the clients who are real jerks. Worst part: You new boss is a pain in the neck! Looking forward for following your progress.

  • karlfoxley

    Good luck on the NEW venture.

    I've just added the three blogs you've recommended to my iGoogle.

  • Paul May

    Very exciting! Congrats on the big move, Jason. I think you're going to find operating on your own to be incredibly rewarding (albeit scary at times)…. and I have no doubt that Social Media Explorer, LLC will be kicking ass in no time.

  • Puja Madan

    Ah life would be dull if everything and everyone continued on the same path. I'm so happy and inspired to hear about your decision to move into the new, Jason. Just the kind of refreshing news I needed on a Monday morning. Enjoy the new (ad)venture! :)

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  • chelpixie

    Congratulations and best of luck to you Jason!

  • Tonja

    That's great news, Jason. Perfect time to make the leap.

  • Paul Chaney

    Let me add my congratulations Jason. I'm not surprised at all by this news and celebrate this move with you. Did that myself a number of years ago and it was a career-maker for me. I wish you much success!

  • josephslima

    Great news and best of luck in your new venture!

  • iFroggy

    Hey Jason,

    Congrats on striking out on your own. Good luck with what's next.


  • Brandon Eley

    Congratulations Jason! It's exciting to strike out on your own. Can't wait to see all the changes here at SME in the coming days/weeks!

  • Dan Schawbel

    Jason, congrats to you. I enjoy your perspective in this space and look forward to hearing more about your successes.

    Be well,


  • richardwong

    I wish you the best of luck Jason. Going out on your own and living your goals is the best feeling someone can have. You're a good guy and I have no doubt you will do well.

  • Roundpeg

    Congratualations on the change. I look forward to hearing more about it when you are here in Indy for BlogIndiana next week

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  • facebook-570540406

    Hey Jason, sorry I must have missed this one in my feeds the first time around. As someone who made the exact same leap about a year and a half ago, I can tell you that about three things will happen:

    1. You're going to learn a lot about insurance
    2. You're going to work with some amazing clients
    3. You're going to have to hire some people that are really smart

    Buckle in, and make sure you have coffee delivery set up.

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